Publications

19 Jan 2011
First Look

First Look: Jan. 18

analysts' forecasts of firm performance actually reflect any of these factors and which are considered most important. We use survey data from 967 analysts ranking 837 companies to judge how their forecasts... View Details

Keywords: Sean Silverthorne

16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details

Keywords: by Joe Lassiter; Energy; Utilities

12 Feb 2008
First Look

First Look: February 12, 2007

Abstract Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course... View Details

Keywords: Martha Lagace

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

identify fairly reliable predictions from the guesses." Others identified people as the weak point in the process. Adam Hartung commented that " everyone should be evaluating trends and making forecasts they use to guide... View Details

Keywords: by James Heskett

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

businesses often have less than 20 days’ worth. While forecasts vary, many public health experts don’t expect the coronavirus outbreak to subside for at least eight weeks, assuming that social distancing and other mitigation efforts can... View Details

Keywords: by Danielle Kost; Service; Food & Beverage

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

Casadesus-Masanell says. The new version of Strategic Brew is easier to play. The number of regions breweries operated in dropped from three to one. Customer market segments—like premium or craft—were pared down from seven to five. The model for View Details

Keywords: by Roberta Holland; Education; Food & Beverage

01 Nov 2016
First Look

First Look - November 1, 2016

within their private networks, who then transmit the information to arm’s length analysts outside the network. Specifically, we show that firms with more connected analysts have more accurate consensus forecasts and lower View Details

Keywords: Sean Silverthorne

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

"While the energy industry has been in the forefront of a demand for more information from a broad group of stakeholders, this demand is becoming more and more common across almost all firms. Thus, the... View Details

Keywords: by Martha Lagace; Energy; Utilities

24 Jan 2012
First Look

First Look: Jan. 24

Abstract We examine the effect of mandatory International Financial Reporting Standards (IFRS) adoption on firms' information environment. We find that after mandatory IFRS adoption, consensus forecast errors decrease for firms that... View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

model also suggests, and theoretical modeling confirms, that many of the dynamics that often accompany globalization can in fact increase the viability of locally standardized strategies over time. Specifically, dgrowth, the broadening of View Details

Keywords: by Martha Lagace

September 2024 (Revised October 2024)
Case

River Remedy: Navigating Mississippi’s Medical Marijuana Market

By: Robin Greenwood, Richard S. Ruback and Robert Ialenti

MBA student William Chism, the founder of a fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its... View Details

Keywords: Plant-Based Agribusiness; Business Growth and Maturation; Forecasting and Prediction; Microeconomics; Local Range; Government Legislation; Demand and Consumers; Supply and Industry; Competitive Strategy; Governance Controls; Agriculture and Agribusiness Industry; Consumer Products Industry; Mississippi

October 2001 (Revised March 2002)
Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD

An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details

Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking

July – August 2008
Article

When Virtue Is a Vice

By: Anat Keinan and Ran Kivetz

Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury

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