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- Faculty Publications (137)
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- All HBS Web (317)
- Faculty Publications (137)
- 09 Mar 2023
- Blog Post
Port Esbjerg: Deploying Offshore Wind
wind farm operator at the port. Running 24/7, the center monitors ships going to and from the turbines and crews working on them, as well as weather forecasts and energy demand View Details
- August 2018 (Revised September 2018)
- Case
Predicting Purchasing Behavior at PriceMart (A)
By: Srikant M. Datar and Caitlin N. Bowler
This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details
Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
individuals. All forecasting is a case in point. When the application becomes personal, it raises many questions that will have to be addressed. In this case, should we be careful what we wish for? What do you think? Original Article In... View Details
Keywords: by James Heskett
- 14 Apr 2009
- First Look
First Look: April 14, 2009
Competition Between Differentiated Products with Demand for More Than One Variety Author: Andrei Hagiu Abstract We analyze the existence of pure strategy symmetric price equilibria in a generalized version of Salop's (1979) circular model... View Details
Keywords: Martha Lagace
- April 2010
- Teaching Note
Four Products (2008): Predicting Diffusion (TN)
Teaching Note for 508103. View Details
- Web
Entrepreneurial Sales 102: Building the First Sales Team - Course Catalog
sell.” -Dean Nohria This course explores the complex subject of how to build, manage, and scale the first sales force including how to: Hire your first salesperson and sales leader Develop a scalable demand generation program Pay your... View Details
- 24 Sep 2014
- Op-Ed
We Need a Miracle. New Nuclear Might Provide it.
On September 4, the US Energy Information Agency (EIA) published its 2014 International Energy Outlook. Earlier this year, the International Energy Agency (IEA) released its latest World Energy Investment Outlook. Both watchdogs tell us the same story. Energy... View Details
- Fast Answer
Commodities Research: data and reports
face="Helvetica Neue, Helvetica, Arial, sans-serif"> and information on the worldwide supply of, demand for, and flow of minerals and materials essential to the U.S.... View Details
- 19 Aug 2008
- First Look
First Look: August 19, 2008
demand to underpin the link across three features of the inventory system: inventory levels, orders placed and actual demand faced. The perceptions framework is based on View Details
Keywords: Sean Silverthorne
- September 2008 (Revised June 2011)
- Case
Examining the Adoption of Drug-Eluting Stents
By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.)
- 01 Dec 1999
- News
New Releases
can respond appropriately to demand, lean inventories, and the rapid replenishment of stock. "The old way was to gear planning and production decisions to forecasts and guesses made months in advance of a selling season," write Hammond... View Details
- 20 Apr 2021
- Blog Post
Leadership In Challenging Times: Thierry Ibri (MBA 1997)
and healthy, and ensuring we didn’t close down. After a dizzying first few weeks of response and adaptation, we took a breath and reached out to McKinsey & Company to help us forecast demand . We needed... View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
these forecast errors and past demand realizations to predict future demand (extrapolating). Categorizing deviations from optimal inventory policies is possible if we allow the... View Details
Keywords: Sean Silverthorne
- 12 Feb 2008
- First Look
First Look: February 12, 2007
Abstract Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course... View Details
Keywords: Martha Lagace
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 27 May 2014
- First Look
First Look: May 27
forecasts of holding period returns strongly predict the cross section of future returns up to three years ahead. We document a highly significant predictive pooled regression slope for future quarterly returns of 0.86, whereas the... View Details
Keywords: Sean Silverthorne
- 23 Jul 2021
- Blog Post
Trends in Consumer Products
ahead of the previous year! During the pandemic, 5.7 million new homes bought the Betty Crocker brand, which was the highest penetration growth across all General Mills brands. That kind of consumer demand required radical action. We... View Details
- 01 Sep 2011
- News
Whale Wars
or collisions amid high seas, gale-force winds, and icebergs. But life demands a balance, and I needed to give and to grow. As a businessperson, I also shuddered at the thought of protesters taking matters into their own hands. But I knew... View Details
- 28 May 2019
- News
Beyond the Bitcoin Bubble
hosted an HBS Club of New York panel discussion on cryptocurrencies earlier this year, and she’s here to help us forecast the future of digital dough. “People who got burned when the price of bitcoin crashed are now starting to do more... View Details
Keywords: Dan Morrell
- October 2001 (Revised March 2002)
- Background Note
Implicit Predictors of Consumer Behavior
By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)