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    • News  (97)
    • Research  (391)
    • Events  (16)
  • Faculty Publications  (148)

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  • All HBS Web  (544)
    • News  (97)
    • Research  (391)
    • Events  (16)
  • Faculty Publications  (148)
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  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Despite this, they found that Nintendo sold the most products when it offered a bundle option—a video game console and a game sold together as one package-—coupled with an option to buy each piece individually. Sales from this "mixed bundling" offering were View Details
Keywords: by Dina Gerdeman
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

significant capital-market or product-market benefits from inclusion. Status incentives contributed to the observed performance improvement. Back-of-the-envelope estimates suggest that JPX400-inclusion incentives accounted for 16% (20%)... View Details
Keywords: Dina Gerdeman
  • 13 Mar 2012
  • First Look

First Look: March 13

MaterialsFonterra David E. Bell and Mary ShelmanHarvard Business School Case 512-003 In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in... View Details
Keywords: Sean Silverthorne
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Citation
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Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
  • 03 Apr 2012
  • First Look

First Look: April 3

steps towards investigating this possibility by devising a novel 10-day field experiment to estimate the differences in behavior that are created by sorting workers into their preferred institutional regimes versus having them unsorted.... View Details
Keywords: Carmen Nobel
  • 25 May 2021
  • Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

example, a 2017 study found that across 72 predominantly Black New York City neighborhoods, Airbnb hosts were five times more likely to be white. And the same study found that white Airbnb hosts in Black neighborhoods earned an estimated... View Details
Keywords: by Lane Lambert; Technology; Accommodations
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

perspective, using basic economic principles—assuming customers prefer lower-priced products, for example—to build models that can begin to explain how consumers approach online search. (See Large-Scale Demand View Details
Keywords: by Kristen Senz
  • 25 Sep 2019
  • Research & Ideas

The Economic Cost of Physician Burnout

doing is meaningful anymore." It’s well understood that doctors are constantly asked to do more with less. In addition to a demand for physicians that outstrips the supply, new laws around electronic record-keeping have increased the... View Details
Keywords: by Michael Blanding; Health
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

chômage partiel, under which the government pays a portion of a company’s wages in times of economic distress to limit layoffs. During the 2008-2009 recession, furlough programs were estimated to have saved 395,000 jobs in Japan and... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 27 Jun 2011
  • Research & Ideas

Recovering from the Need to Achieve

actor William H. Macy, knows he is not alone. He estimates about 80 to 85 percent of Morgan Stanley and Goldman Sachs bankers, for example, would self-identify themselves as HNAPs. "When I talk about it they all relate to it,"... View Details
Keywords: by Kim Girard
  • 03 Oct 2011
  • Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details
Keywords: by Michael Blanding; Manufacturing
  • 09 Sep 2015
  • Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

With global markets in turmoil over the last several weeks, leaders throughout the world are starting to think about how they should respond if confronted with an economic downturn. Yet what do we know about how leaders decide what to do when View Details
Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics
  • 09 Aug 2021
  • Research & Ideas

OneTen: Creating a New Pathway for Black Talent

$4,000; the average white family has net worth of $140,000. A lot of that has to do with disparities in employment that exist, which have their origins in the education system.” College degrees have gained even more importance in a knowledge-based economy. The... View Details
Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg
  • 19 Nov 2018
  • Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

brick-and-mortar retail, specifically in the form of large-scale shopping malls, is still the dominant venue for consumer purchases in the developed world. Large-Scale Demand Estimation with Search Data This... View Details
Keywords: by Sean Silverthorne; Retail
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

examine early sales data to estimate future demand for various products. They conduct this analysis for every product at predetermined periods in its sales cycle. And the merchants follow through,... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous analysis when making decisions.... View Details
Keywords: by Sarah Jane Gilbert
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

numerous subsets of the songs on the album—but when the process is fully digital the costs of reproducing music are much lower. The Internet makes mixed bundling feasible. Q: You note that while demand for individual songs on services... View Details
Keywords: by Sean Silverthorne; Music
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

regimes that reduce bias in quality assessments in domains such as food safety, process quality, occupational safety, working conditions, and regulatory compliance. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52570 View Details
Keywords: Dina Gerdeman
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