Filter Results
:
(8,609)
Show Results For
-
All HBS Web
(8,609)
- People (21)
- News (1,708)
- Research (5,542)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,839)
Show Results For
-
All HBS Web
(8,609)
- People (21)
- News (1,708)
- Research (5,542)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,839)
- October 2021
- Case
Sparking Growth at Consumer Reports
Consumer Reports (CR) is a nonprofit organization that traditionally provided independent testing and research on consumer goods. With the need to diversify its audience and revenue streams CR partnered with market research firm Spark No. 9 to identify potential...
View Details
Keywords:
Nonprofit Management;
Innovation;
Entrepreneurship;
Marketing;
Social Media;
Innovation and Management;
Nonprofit Organizations
Wallace, Christina. "Sparking Growth at Consumer Reports." Harvard Business School Case 822-035, October 2021.
- October 2001 (Revised March 2002)
- Background Note
Implicit Predictors of Consumer Behavior
By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge...
View Details
Keywords:
Forecasting and Prediction;
Values and Beliefs;
Knowledge Sharing;
Consumer Behavior;
Opportunities;
Cognition and Thinking
Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
- February 9, 2024
- Article
The Rise of Consumer Crypto
By: Steve Kaczynski and Scott Duke Kominers
Although non-fungible tokens are often misunderstood and even derided, they remain a general and flexible solution for establishing and tracking ownership in the digital domain. As a superior solution to existing technology in many areas of the consumer economy, their...
View Details
Keywords:
Cryptocurrency;
Crypto Economy;
NFTs;
Non-fungible Tokens;
Internet Of Everything;
Market Design;
Technological Innovation;
Demand and Consumers;
Web Services Industry
Kaczynski, Steve, and Scott Duke Kominers. "The Rise of Consumer Crypto." Project Syndicate (February 9, 2024).
- 2018
- Article
Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time
By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton
Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact...
View Details
Keywords:
Consumer Choice;
Sharing Economy;
Opportunity Cost;
Time-as Money;
Well-being;
Time Management;
Happiness;
Perception;
Behavior
Whillans, A. V., Elizabeth W. Dunn, and Michael I. Norton. "Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time." Social Influence 13, no. 2 (2018): 117–124.
- 31 Jan 2012
- Working Paper Summaries
Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior
Keywords:
by David F. Drake
- 2011
- Article
The Consumer Psychology of Mail-in Rebates
By: John T. Gourville and Dilip Soman
Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with...
View Details
Gourville, John T., and Dilip Soman. "The Consumer Psychology of Mail-in Rebates." Journal of Product & Brand Management 20, no. 2 (2011).
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers...
View Details
- March 2006
- Course Overview Note
Consumer Marketing: Rethinking the Core
By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms...
View Details
- Research Summary
Consumer Response to Online Ratings and Recommendations
Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully...
View Details
- 28 Oct 2009
- Lessons from the Classroom
HBS Begins Teaching Consumer Finance
Last spring HBS became the first top-ranked U.S. business school to offer a course in consumer finance. Jointly taught by HBS professor Peter Tufano and Harvard Law School professor Howell Jackson (HBS MBA...
View Details
- August 2008 (Revised May 2009)
- Case
Consumer Payment Systems — Japan
By: Benjamin Edelman and Andrei Hagiu
In 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that...
View Details
Keywords:
Personal Finance;
Governing Rules, Regulations, and Reforms;
Digital Platforms;
Alliances;
Competitive Strategy;
Information Infrastructure;
Mobile and Wireless Technology;
Japan
Edelman, Benjamin, and Andrei Hagiu. "Consumer Payment Systems — Japan." Harvard Business School Case 909-007, August 2008. (Revised May 2009.) (request a courtesy copy.)
- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to...
View Details
Keywords:
Global Brands;
Brand Value;
Multi-national Brands;
Social Responsibility;
Global Range;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Social Marketing;
Corporate Social Responsibility and Impact
Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.
View Details
Keywords:
Distribution;
Multinational Firms and Management;
Market Entry and Exit;
Brands and Branding;
Consumer Products Industry;
Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- 11 Sep 2024
- Podcast
Help Wanted: Workforce boards face greater demands and more strings
With legislative changes looming, federally funded boards must juggle the demands of workforce training, economic development, and long-term systemic goals while ensuring accountability to both local communities and federal oversight. Brad Turner-Little, President and...
View Details
- 27 Jul 2018
- News
Electricity generation drives need for natural gas demand response
- July 2003 (Revised April 2005)
- Case
Branding Citigroup's Consumer Business
By: Rohit Deshpande and Carin-Isabel Knoop
In Spring 1998, Citicorp and Travelers merged to create a financial powerhouse that united the bank with Travelers' consumer finance and brokerage businesses, including Salomon Smith Barney and Primerica. It was the first U.S. financial services company to combine...
View Details
Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Relationship Management;
Decisions;
Asset Management;
Investment Banking;
Management Teams;
Brands and Branding;
Relationships;
Business and Shareholder Relations;
Banking Industry;
United States
Deshpande, Rohit, and Carin-Isabel Knoop. "Branding Citigroup's Consumer Business." Harvard Business School Case 504-023, July 2003. (Revised April 2005.)
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Preferences
By: Robert J. Dolan
Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.
View Details
Dolan, Robert J. "Analyzing Consumer Preferences." Harvard Business School Background Note 599-112, March 1999. (Revised December 2001.)
- May 1981 (Revised June 1994)
- Case
Stride Rite: Demand Forecasting Process (A)
Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (A)." Harvard Business School Case 181-122, May 1981. (Revised June 1994.)
- January 2009
- Teaching Note
Consumer Payment Systems — United States and Japan
By: Benjamin Edelman and Andrei Hagiu
Teaching Note for [909006] and [909007].
View Details
- March 2016
- Article
Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms
By: Adam Tatarynowicz, Maxim Sytch and Ranjay Gulati
This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical analyses of existing interorganizational networks in six industries with an agent-based simulation model of network emergence....
View Details
Keywords:
Interorganizatonal Relationships;
Social Networks;
Network Emergence;
Interorganizational Networks;
Information Technology;
Networks;
Organizational Structure;
Social and Collaborative Networks;
Social Media
Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati. "Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms." Administrative Science Quarterly 61, no. 1 (March 2016): 52–86.