Database Marketing - Publications - Faculty & Research

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Trade publications: industry research

statistics or information on products and market share. To find out if Baker or another Harvard library subscribes to a particular trade publication, search by title in View Details

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Geographic Information Systems (GIS) Tools

What GIS resources are available to Harvard affiliates? Harvard provides access to several tools that allow you to map data: SimplyAnalytics: web-based mapping tool that incorporates market research data from Experian... View Details

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Securitization process and credit rating agencies

What resources are available on the securitization process, credit rating agencies and European covered bonds? Databases Bloomberg - Use Mortgages function to get information on various forms of secured loans Standard &... View Details

01 Apr 1997
News

HBS Duo Offers Personalized Career Assessment

determined largely by individual "interest patterns" that stabilize in early adulthood. Because these patterns are realized through specific work activities, a given job is best analyzed by examining its underlying activity structure. Looking beyond surface... View Details

Keywords: Bob Binstock

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Fixed Income Research: bond data, ratings, and reports

bond issuance, type ‘Fixed Income New Issues Monitor’ into the main search bar on the home page and add your criteria on the left. WRDS WRDS is a warehouse of financial, accounting, banking, economics, management, marketing, and public policy View Details

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Bloomberg Basics | Baker Library

Help Center Bloomberg Basics How can I get help using Bloomberg? Bloomberg is a comprehensive source for financial markets data, including equities, indices, currencies, commodities, futures, and more. On this page, you'll find... View Details

01 Dec 2018
News

Averting Crisis

Project (BFFS), conceived at HBS and launched in July 2016, aims to use data to predict—and maybe prevent—future financial crises. A database of financial stability and investor sentiment measures is published in real time on the BFFS... View Details

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Black Business Leaders and Entrepreneurship

Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details

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Industries: financial analytical data and tools

Where can I find aggregate data on specific industries? An increasing number of databases are now available on the market to support the financial data analytical needs of bankers and financial... View Details

Profile

Shantanu Rege

is to explore the differences between developed markets and emerging ones," Shantanu explains. "Analyzing a three- to five- percent-growth business within a developed market is very different from... View Details

21 Nov 2017
News

Start Your Engines

the queue, not surprisingly: deals on digital content and bringing F1 in line with 21st century marketing practices. “We have 400 million to 500 million fans around the world and don’t have a database that... View Details

Keywords: Racing; Formula One

01 Jun 2017
News

A Finger on the Pulse of the Financial System

a historical database of banking, stock market, and currency crises in more than 60 countries since 1800. In addition to regular meetings among the Harvard-based scholars, the project organizes occasional conferences and invites renown-... View Details

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

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Investing in Life Sciences - SIP Resources

Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details

22 Jul 2019
News

A Way Forward for Women

company, and location into a database and shared it with all the women. It was a valuable resource, but a database alone wouldn’t be enough, Hagemann reasoned. “If we launched a formal network,” she told... View Details

Keywords: Jill Radsken

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details

Keywords: by Jean Ayers

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Preqin | Baker Library

and real estate data. Preqin data covers the entire investment process with data pertaining to investors, fund managers, funds and performance, transactions, portfolio companies, service providers, and market trends. Get Access HBS... View Details

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Corporate Strategy Course - Project Resources

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A global database containing information on millions of companies, including private entities. View Details

01 Apr 2001
News

The Small Business Difference: How Smaller Companies Manage with Less

Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and sold software for a variety of small-business needs such as... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services

19 Dec 2006
First Look

First Look: December 19, 2006

Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details

Keywords: Sean Silverthorne

Publications