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Publications

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  • All HBS Web  (2,552)
    • People  (1)
    • News  (386)
    • Research  (1,681)
    • Events  (2)
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Show Results For

  • All HBS Web  (2,552)
    • People  (1)
    • News  (386)
    • Research  (1,681)
    • Events  (2)
    • Multimedia  (7)
  • Faculty Publications  (787)
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  • 01 Sep 2010
  • News

You’ve Been YouTubed

media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Mar 2008
  • News

Alumni Books

sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what... View Details
Keywords: Noel Capon; Publishing Industries (except Internet); Information
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

Ron Shaich (MBA 1978) is cofounder, chairman, and CEO of Panera Bread, the fast-growing bakery-café chain with over six hundred locations in mostly suburban markets across the United States. Panera’s ability... View Details
Keywords: Susan Young; Food Services and Drinking Places; Food Services and Drinking Places
  • 20 Jul 2022
  • News

Wired to be Inspired

is perceived by its customers and partners. And all those things conspire to elevate performance. And I want to repeat financial View Details
Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

two-sided marketplace, it must achieve a critical mass of both employers and employees in each market to be successful, an endeavor that takes time and resources. Focusing on a small number of states would... View Details
Keywords: April White
  • 01 Sep 2008
  • News

Mara Aspinall

1,500-person division is a leader in the emerging field of personalized medicine, which treats cancer and other diseases with customized therapies that take into account the patient’s specific genetic... View Details
Keywords: Deborah Blagg; Ambulatory Health Care Services; Health, Social Assistance
  • 09 Dec 2021
  • News

Higher Returns

agreed with this statement that shareholder value is no longer everything. These are the folks that make up the Business Roundtable. And the Business Roundtable is a group of 140 CEOs of the largest... View Details
  • 01 Sep 2011
  • News

Capitalism’s False Mantra

one that has little chance of getting better with the current theories in place,” Martin writes. Clearly, maximizing shareholder value has not worked and needs to be replaced. The problem as Martin sees it... View Details
Keywords: Sean Silverthorne; Publishing Industries (except Internet); Information; Management
  • 01 Apr 2001
  • News

Khoo Teng Chye: Technology Turnaround in Singapore

Singapore. Each piece of equipment in PSA’s terminals is computerized and linked to a network. Singapore’s shipping companies, customs operation, and port authority are all... View Details
Keywords: Alejandro Reyes; Transportation
  • 01 Dec 2009
  • News

Alumni Books

CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs... View Details
  • 01 Sep 2003
  • News

Dean Clark Reflects on the School’s Key Initiatives

become even more closely linked, I believe the long-term benefits of these efforts will be significant. Corporate Governance, Leadership, and Values Our Corporate Governance, Leadership, View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 01 Mar 2012
  • News

School’s Financial Picture Brighter than Expected

School’s two main revenue generators, Executive Education and Harvard Business Publishing, led with strong revenue growth. Driven by newly launched open-enrollment courses and the first increase in View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 01 Sep 2013
  • News

The New Rules of E-Commerce

proving the freshness of his eggs. Empower partners over products. Rakuten allows its merchants great leeway in crafting their online portals. Site designs encourage customers to linger and explore rather... View Details
Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • 01 Jun 2011
  • News

The Best-Laid Plans

businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in... View Details
Keywords: Julia Hanna; contests; Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services
  • 24 Apr 2014
  • News

Improving the service experience requires excellence—but not in everything

Everyone knows what bad service feels like—and that’s something Frances Frei, Professor at HBS, wants to fix. Making the service experience better for everyone, from customers to employees, begins with understanding the services View Details
  • 02 Mar 2023
  • News

Carbon's Second Act

return on investment, says Matheson. JM: Because the markets signal backwards into the whole value chain of the storing, the moving and the capturing. It's hard to mobilize... View Details
  • 01 Apr 1999
  • News

Short Takes

internal intranet, "thereby allowing customers to serve themselves through their own computers within their own organizations." Nolan also points to Microsoft founder Bill Gates's strategy of holding computer prices relatively constant... View Details
Keywords: Eileen K. McCluskey
  • 01 Feb 1999
  • News

Entrepreneurs Speak at HBS

all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
  • 25 Sep 2009
  • News

Are You Being Served?

finding plenty of ways that companies frustrate their customers. These days, health care, airlines, and telecommunications, to name a few, are sectors that can drive consumers up the wall. Are you, valued... View Details
Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services
  • 01 Mar 2024
  • News

What is Web3?

Web3, a new era of the internet, uses blockchains, tokens, and wallets (tools for storing and managing digital assets) to facilitate a wide range of services and functionalities, including the transfer of assets from person-to-person. It represents a paradigm shift... View Details
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