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- Faculty Publications (133)
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- 21 Mar 2019
- HBS Case
The Ferrari Way
drivers in pure, unadulterated pleasure. “The overarching goal is to create an experience—a sensual experience,” says Harvard Business School Professor Stefan Thomke, who wrote a case study about the company in 2018. While many companies talk about creating a View Details
- 10 Apr 2012
- First Look
First Look: April 10
Ariely Publication:Health Affairs 31 (February 2012) Abstract Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we View Details
Keywords: Carmen Nobel
- 18 Jun 2024
- Research & Ideas
Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.
increase. Additionally, this approach can better detect when prices start to decline, as firms are often cautious and slower to reduce prices once a crisis begins to subside, says Cavallo. What happens when food costs jump 20 percent? To View Details
- 30 Aug 2011
- First Look
First Look: August 30
video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and retention of viewers by recording zapping behavior. This allows... View Details
Keywords: Sean Silverthorne
- 05 Apr 2016
- First Look
April 5, 2016
a direct test proves otherwise. Women appear to positively select into negotiations and to know when to ask. By contrast, we find no significant evidence of such a positive selection for men. Download working paper:... View Details
Keywords: Sean Silverthlorne
- 05 Dec 2006
- First Look
First Look: December 5, 2006
Science Foundation. The developed platform offers an unprecedented view of the R&D-to-patenting innovation process and a close analysis of the strengths and limitations of the Industry R&D Survey. The files are linked through a name-matching algorithm View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
things. After those first days, the moment had passed and other voices were crowding out his company’s messages. Leading in crisis is the real test for leaders. Zuckerberg failed his big test and will... View Details
- 05 Jan 2010
- First Look
First Look: January 5
are not driven by reverse causality. These patterns are not driven solely by common law nations such as the United Kingdom and United States, but also hold in Continental Europe. Download the paper: http://www.hbs.edu/research/pdf/10-045.pdf Going Through the Motions:... View Details
Keywords: Martha Lagace
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
past. Measure success in narrow terms A successful customer interaction on Target.com was narrowly defined: Only when a customer searched for a product, received recommendations, and actually purchased the... View Details
- 04 Sep 2013
- What Do You Think?
How Relevant is Long-Range Strategic Planning?
employee and customer mind sets, and innovations, evolve at a rapid rate. The conversation was stimulated (can it be 16 years ago?) by Clayton Christensen's work leading to his book, The Innovator's Dilemma. In one sense, the book was... View Details
Keywords: by James Heskett
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
many took advantage of economies of scale and other more efficient production processes. Yet, firms increasingly held on to the savings they gained from these reduced costs, rather than passing them on to customers in the form of lower... View Details
Keywords: by Rachel Layne
- 06 Jun 2016
- Research & Ideas
Skills and Behaviors that Make Entrepreneurs Successful
Owners & Entrepreneurs. The answers are already starting to come in, thanks to initial results from a pilot test of “The Entrepreneurial Leader: Self Assessment” survey taken by 1,300 HBS alumni. Results allowed the researchers to... View Details
Keywords: by HBS Working Knowledge
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
typically treat their costs as tightly guarded secrets. In six studies, we tested the effect of firm disclosure of the costs to produce a product (i.e., cost transparency) on purchase interest. We began with a natural field experiment... View Details
Keywords: Carmen Nobel
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 10 Feb 2020
- In Practice
6 Ways That Emerging Technology Is Disrupting Business Strategy
Innovation Science. 2. Technology is propelling business transformation “While some firms think about technology merely as a different type of capital investment that does not impact their way of doing things, others are adopting new technologies as they make... View Details
Keywords: by Danielle Kost
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a... View Details
Keywords: by Julia Austin
- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
On February 1, 2020, a passenger who had been on Carnival’s Diamond Princess ship docked in Japan tested positive for the COVID-19 virus. Soon afterward, 700 people on the ship contracted the virus—the largest coronavirus outbreak outside... View Details
- 06 Apr 2010
- First Look
First Look: April 6
were making decisions that made them more acceptable to customers given the particular social, cultural, and economic contexts within which they were embedded. Ownership Structure and the Cost of Corporate Borrowing Authors: Chen Lin, Yue... View Details
Keywords: Martha Lagace
- 20 Jan 2010
- First Look
First Look: Jan. 20
strategy, creating high levels of customer satisfaction, or motivating people to navigate complex matrix organizations. Download the paper: http://www.hbs.edu/research/pdf/10-051.pdf Substitution Patterns of the Random Coefficients Logit... View Details
Keywords: Martha Lagace
- 16 May 2023
- In Practice
After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?
Entrepreneurship Jeffrey Bussgang: Expect R&D investment to be curtailed The SVB collapse had a profound impact on the startup ecosystem. SVB has been a trusted and beloved partner to startup founders and VCs for 40 years. My firm, Flybridge, has been a loyal SVB... View Details