Customer Relationship Management - Publications - Faculty & Research - Harvard Business School

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fall 1996
Article

Internal Service Quality, Customer and Job Satisfaction: Linkages and Implications for Managers

By: Roger Hallowell, Leonard A. Schlesinger and Jeffrey Zornitsky

January 1991 (Revised January 1993)
Case

Xerox Corp.: The Customer Satisfaction Program

In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program, the success of the program to date, and the drive to achieve the corporate goals of customer... View Details

Keywords: Customer Satisfaction; Consumer Products Industry; Electronics Industry

October 2001 (Revised October 2017)
Case

Pilgrim Bank (A): Customer Profitability

By: Frances X. Frei and Dennis Campbell

Provides a context in which students can explore managerial decision making that is critically informed by data analysis. The setting is a retail bank and the decision making relates to the bank's policy toward online banking. The management team is evaluating whether... View Details

Keywords: Banks and Banking; Customers; Profit; Banking Industry

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

customer loyalty management initiative, in and of itself, will overcome basic shortfalls in product/service delivering in a competitive situation." Robin Clark pointed out that: "Neither view is... View Details

Keywords: by James Heskett

January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

April 2011
Module Note

How Customer Information Systems Drive Strategy: Customer Profitability

By: Francisco de Asis Martinez-Jerez

Keywords: Customers; Information Management; Marketing Strategy; Commercialization; Profit

November 2011 (Revised August 2012)
Background Note

Customer Discovery and Validation for Entrepreneurs

By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank

Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship

September 2010 (Revised August 2011)
Background Note

Pricing, Profits, and Customer Value

By: Frank V. Cespedes, Benson P. Shapiro and Elliot B. Ross

This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price.... View Details

Keywords: Customer Focus and Relationships; Customer Value and Value Chain; Cost; Price; Profit; Performance Effectiveness; Sales; Competitive Strategy

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

reconfigured its internal units around customers and markets. Q: Obviously, this process involves substantial changes in the way companies do business. What can executives and managers do to motivate... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

April 2011
Module Note

The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities

By: Francisco de Asis Martinez-Jerez

Keywords: Customers; Information Management; Boundaries; Growth and Development Strategy

November 2018 (Revised May 2019)
Case

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Annelena Lobb

California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to... View Details

Keywords: Net Promoter Score; Customer Relationship Management; Customer Satisfaction; Customers; Acquisition; Demographics; Strategy

July 2008 (Revised December 2009)
Case

Infosys' Relationship Scorecard: Measuring Transformational Partnerships

By: Francisco de Asis Martinez-Jerez, Robert S. Kaplan and Katherine Miller

This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational partnerships from its original position as an outsourcer of end-to-end IT projects. A transformational partner helps... View Details

Keywords: Partners and Partnerships; Performance Evaluation; Attorney and Client Relationships; Job Cuts and Outsourcing; Balanced Scorecard; Competitive Strategy; Commercialization; Competitive Advantage; Economic Growth; Growth and Development Strategy; Consulting Industry; Information Technology Industry; India

31 Aug 2022
News

Reshaping the Relationship Between Purpose and Profit

February 2008 (Revised December 2011)
Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman

In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details

Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry

May 2011
Article

Think Customers Hate Waiting? Not So Fast...

By: Ryan W. Buell and Michael I. Norton

Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details

Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction

Find at Harvard

Article

Cooks Make Tastier Food When They Can See Their Customers

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay

While existing theory suggests that increased contact between customers and employees diminishes efficiency, recent research demonstrates that when employees can see their customers, the beneficiaries of their efforts, the quality and efficiency of the service they... View Details

Keywords: Operational Transparency; Service Delivery; Service Operations; Service Management; Service Industry

September 1993
Article

Maximizing the Utility of Customer Product Testing: Beta Test Design and Management

By: R. J. Dolan

June 2023
Article

National Customer Orientation: An Empirical Test across 112 Countries

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

Keywords: Global Range; Customer Focus and Relationships

March 2000 (Revised February 2005)
Case

Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers

By: Das Narayandas and Robert C. Dudley

In late 1996, Manuel Diaz, head of Worldwide Sales for Hewlett-Packard's (HP) Computer Systems Organization (CSO), is reviewing the results of an audit of HP's enterprise customer management approach with the objective of identifying market and organizational... View Details

Keywords: Accounting Audits; Transformation; Customer Relationship Management; Cost vs Benefits; Marketing Strategy; Sales; Computer Industry

February 2017
Teaching Note

The Tate's Digital Transformation

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details

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