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Show Results For
- All HBS Web
(228)
- People (1)
- News (47)
- Research (162)
- Events (1)
- Multimedia (1)
- Faculty Publications (72)
- 01 Mar 2006
- News
Drive-In Nation
and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their “ride” just the way it was. The moral of the story? “It can take generations for a View Details
- 01 Jun 2014
- News
Screen Saver
past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and... View Details
- 15 Feb 2016
- Research & Ideas
Want Your Employees to Plan Better for Retirement? Don't Do This
great success with this model by showing customers how much energy they were using compared to others living in their area. This quickly turned energy saving into a kind of friendly competition and drove great results. Sharing retirement... View Details
- 18 Mar 2014
- First Look
First Look: March 18
to the next level of growth. The acquisition would allow the Group to diversify across verticals, customers, and geographies, market a wide range of services to Satyam's strong customer base, and capitalize on common support systems in... View Details
Keywords: Sean Silverthorne
- 11 Mar 2001
- Research & Ideas
Evolving for Success [Part Two]
company. While they needed some independence and autonomy to get started, the problem is that an Arrow customer is just as likely to use the Web one day and a sales rep the next, yet wants to know that he or she is in the same system with... View Details
Keywords: by Staff
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
plus only if consumers accept them. As an example, he cites an instance when GM and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their "ride" just the way... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
But medicinal users are frequent customers so they do care about price. "They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers." “I believe guys like Philip Morris... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil introduced its Speedpass, allowing... View Details
Keywords: by James Heskett
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
then use that as a basis to go to additional large cities as fast as possible. Get investors and spend heavily. —Ted Gutelius (MBA 1973) Enter medium-sized markets first; they won't support as many businesses so now's the time. That builds a strong, profitable base.... View Details
- Web
Holiday Shopping 2024: The Year of Cheapflation, TikTok, and Economic Jitters | Working Knowledge
During the holiday season, introducing discounts on cheaper brands could cater to these cost-conscious shoppers, particularly those in the lower income brackets who are more sensitive to these prices. This approach can help retain loyalty... View Details
- 12 Oct 1999
- Research & Ideas
Value Judgments: Business Ethics Across Borders
the CEO of this collective enterprise was the need to focus the attention of the work force on performance issues. "His task was to create a value system that favors personal accountability, emphasizes product quality, and centers on serving the market and the... View Details
Keywords: by Judith A. Ross
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
organic and indulgent items. Photo: iStockPhoto Looking at loyalty card data from a large grocery chain in California, Karmarkar and Bollinger tracked and analyzed 936,232 purchases by 5,987 households across two years. To assess organic... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customer loyalty has remained stubbornly consistent for forty years. Holt showed how the value of the hillbilly allegory was destroyed by the hippie counterculture in the late Sixties. Mountain Dew responded... View Details
Keywords: by Martha Lagace
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
People are hired to deliver empathy, a sense of humor, and total devotion to Customers (always capitalized at Southwest), something that has produced intense loyalty from flyers. These are elements of... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
perhaps even more importantly, engaging in CSR-activities on a customer-by-customer basis allows firms to calculate a return-on-investment for such activities: Do customers who we involve in our charitable causes "pay us back" with... View Details
Keywords: by Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital... View Details
Keywords: by Martha Lagace
- 21 May 2013
- First Look
First Look: May 21
product, Satya Nadella must decide how to attract customers to the cloud-based platform. Purchase this case: http://hbr.org/search/613047-PDF-ENG Harvard Business School Case 813-018 Messer Griesheim (A) (Abridged) The case explores the... View Details
Keywords: Sean Silverthorne
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
and friendly employees. Mobil decided to focus its marketing efforts on building long-term relationships with such consumers. It developed loyalty programs, based on a new SpeedpassTM payment mechanism (an employee innovation stimulated... View Details
Keywords: by Robert S. Kaplan & David P. Norton