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Publications

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  • All HBS Web  (224)
    • People  (1)
    • News  (46)
    • Research  (163)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (72)

Show Results For

  • All HBS Web  (224)
    • People  (1)
    • News  (46)
    • Research  (163)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (72)
← Page 10 of 224 Results →
  • 12 Apr 2004
  • Research & Ideas

Waking Up a Sleeping Company

choice but to make the Medtronic culture more performance-oriented if we were going to fulfill our mission. Otherwise, we would lose out to more aggressive competitors and never earn the right to serve those patients. ... the organization often rewarded View Details
Keywords: by Bill George
  • 01 Jun 2014
  • News

Screen Saver

past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

of investors subject to attention constraints, stock prices do not promptly incorporate news about economically related firms, generating this return predictability across assets. We use a dataset of firms' principal customers to identify... View Details
Keywords: Martha Lagace
  • Profile

Evelyne White

then use that as a basis to go to additional large cities as fast as possible. Get investors and spend heavily. —Ted Gutelius (MBA 1973) Enter medium-sized markets first; they won't support as many businesses so now's the time. That builds a strong, profitable base.... View Details
Keywords: Technology; Services
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty... View Details
Keywords: by James Heskett
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

a common misconception that people who buy niche products will have greater loyalty to them," Elberse says. "But I bet that the average viewer who likes to purchase classic black-and-white movies also tends to watch hits like... View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 01 Dec 2014
  • News

Case Study: Growing the Family Business

cleanliness and are staffed with teachers who use a proprietary curriculum to create an educational environment. Customers pay a significant premium for convenience—as much as $13 an hour for infant care versus $4 an hour or less for... View Details
Keywords: childcare; Finance
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

sustainably differentiated the company from its competitors. For instance, the adoption of fleet management resulted in customer loyalty levels five times higher than under the dominant business model Hilti... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

employee loyalty in organizations with large numbers of workers in direct contact with customers. The new movie Moneyball (and the book on which it is based) extol the virtues of employing nontraditional thinking and measurement in major... View Details
Keywords: by James Heskett
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
  • 13 Mar 2018
  • First Look

March 13, 2018

a novel customer rewards and loyalty app that has already gained commercial traction? Having nearly reached the end of Hatch’s runway, should he accept his partners’ offers to fund another Hatch vehicle, or... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and... View Details
Keywords: by John Quelch; Advertising
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

customer loyalty has remained stubbornly consistent for forty years. Holt showed how the value of the hillbilly allegory was destroyed by the hippie counterculture in the late Sixties. Mountain Dew responded... View Details
Keywords: by Martha Lagace
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

and friendly employees. Mobil decided to focus its marketing efforts on building long-term relationships with such consumers. It developed loyalty programs, based on a new SpeedpassTM payment mechanism (an employee innovation stimulated... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 01 Mar 2006
  • News

Drive-In Nation

and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their “ride” just the way it was. The moral of the story? “It can take generations for a View Details
Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade
  • 26 Feb 2014
  • Research & Ideas

How Grocery Bags Manipulate Your Mind

organic and indulgent items. Photo: iStockPhoto Looking at loyalty card data from a large grocery chain in California, Karmarkar and Bollinger tracked and analyzed 936,232 purchases by 5,987 households across two years. To assess organic... View Details
Keywords: by Carmen Nobel; Retail
  • 10 Apr 2006
  • Research & Ideas

American Auto’s Troubled Road

plus only if consumers accept them. As an example, he cites an instance when GM and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their "ride" just the way... View Details
Keywords: by Garry Emmons; Manufacturing; Transportation; Auto
  • 13 Nov 2012
  • First Look

First Look: November 13

813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer... View Details
Keywords: Sean Silverthorne
  • 02 Oct 2015
  • News

The ‘F’ Word

the fastest-growing competitive local exchange carrier in the world, adding 500,000 customers in 10 months, and the stock price tripled. Then we learned that 40 percent of our customers couldn’t pay their... View Details
Keywords: Walt Disney Studios
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