Publications

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22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

components: actionable customer selection criteria (because resources spent on accounts A and B are not available for accounts C, D, and so on); clarity about the buying process for target customers as it... View Details

Keywords: by Kristen Senz

15 Nov 2016
News

Field Course Helps Nascent Entrepreneurs Connect with Customers

authors of books on sales and marketing. As a field course, ESM pairs students with organizations for work that gives them hands-on skills and incorporates the use of analytical tools. “It’s project-driven,” explains Cespedes. “Students... View Details

14 Mar 2023
Blog Post

How Inclusive Managers Create Glass-Shattering Organizations

Unless men embrace their role in eliminating gender bias and barriers, organizations and institutions will never leverage the value that women bring to the workplace. “Most positions of power are still held by men,” says Colleen Ammerman,... View Details

August 2021
Case

Livongo: Scaling a Purpose-Driven Organization in Healthcare

By: Ranjay Gulati, Aseem Shukla and Reva Nohria

When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details

Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry

Web

Negotiation, Organizations & Markets - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students May 2025 Article Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode... View Details

2005
Class Lecture

Creating Customer-Centric Cultures: Lessons from High-Performance Organizations

By: Rohit Deshpandé

Keywords: Customer Focus and Relationships; Organizational Culture

02 Aug 2017
What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

Column Organizations around the globe are doing a poor job developing employees who are engaged—“emotionally invested in and focused on creating value for their organizations... View Details

Keywords: by James Heskett

12 Oct 1999
Research & Ideas

A Perfect Fit: Aligning Organization & Strategy

Monday morning. Eight managers, handpicked by their superiors, face one another in the middle of a room. Seated in a semicircle behind them is the company's top management team. As the members of the inner circle report what they have learned about their View Details

Keywords: by Judith A. Ross

July 2003 (Revised January 2013)
Background Note

Note on Organized Labor in U.S. Public Education

Surveys the history, structure, and activities of the two dominant U.S. teachers unions—the National Education Association (NEA) and the American Federation of Teachers (AFT). The NEA and AFT represent approximately 90% of U.S. public school teachers and have grown... View Details

Keywords: Labor Unions; Education; Education Industry; United States

1991
Article

Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications

By: Leonard A. Schlesinger and Jeffrey Zornitsky

Survey data from 1,277 employees and 4,269 customers of a personal lines insurance organization were analyzed with the following results: (a) employee perceptions of service quality are positively related to both job satisfaction and self-perceived service capability;... View Details

Keywords: Service Delivery; Satisfaction; Jobs and Positions; Customer Satisfaction

Find at Harvard

February 2017
Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details

28 Oct 2011
Working Paper Summaries

Fairness, Efficiency, and Flexibility in Organ Allocation for Kidney Transplantation

Keywords: by Dimitris Bertsimas, Vivek F. Farias & Nikolaos Trichakis; Health

2014
Working Paper

Don't Take 'No' for an Answer: An Experiment with Actual Organ Donor Registrations

By: Judd B. Kessler and Alvin E. Roth

Over 10,000 people in the U.S. die each year while waiting for an organ. Attempts to increase organ transplantation have focused on changing the registration question from an opt-in frame to an active choice frame. We analyze this change in California and show it... View Details

Keywords: Decision Choices and Conditions; Health Care and Treatment; Philanthropy and Charitable Giving; Health Industry

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April 2011
Module Note

Information and Control Systems for Customer-Centric Organizations

By: Francisco de Asis Martinez-Jerez

Keywords: Customer Focus and Relationships; Information Technology

03 Oct 2005
What Do You Think?

What’s the Future of Globally Organized Labor?

Summing Up Globalization could spur organized labor to rethink its premises, objectives, and strategies. But the prospect for that is not clear, according to respondents to this month's column. As Arun Joshi put it, "Now that the... View Details

Keywords: by James Heskett

August 1995
Case

Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges

By: Richard L. Nolan

Presents the outcome of Air Products ICON decentralization projects. New issues are explored, including the challenges of having a decentralized MIS staff, global network, client/server architecture, new data center issues, outsourcing, a new highly strategic customer... View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Organizational Design; Problems and Challenges