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Show Results For
- All HBS Web
(1,277)
- News (228)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
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- 01 Jun 1996
- News
Reinventing Marketing
Professor Robert J. Dolan, whose research focuses on pricing, will oversee the required Marketing course in the 1996-97 academic year. The elective curriculum has also been restructured, based in part on feedback from student focus groups. New electives include View Details
- 01 Sep 2008
- News
The MBA Turns 100
customers — all voice concerns about the programs, according to recent research by HBS professors Srikant Datar and David Garvin. They presented their findings to participants in two separate Centennial colloquia on the future of the MBA... View Details
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details
- 01 Jun 2016
- News
Feedback
design a similar program where its cards can be given to frequent-fliers or very high-value customers to drive retention and repurchase for the client company. —Andy Kaplan (MBA 1978) via alumni.hbs.edu View Details
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
- 01 Sep 2009
- News
Outtakes with Russ Wilcox
as well as customer service.” What’s on his Kindle: Outliers by Malcolm Gladwell; the Boston Globe; the Wall Street Journal. Why we’re in trouble: “With BlackBerries and instant messaging (IM), we live in a twitch society. People are... View Details
- 01 Sep 2008
- News
The Levitt Brand
Globalization of Markets” (1983). With nearly 900,000 reprints sold to date, “Marketing Myopia” posed a question that reverberates nearly fifty years later: “What business are you really in?” “An industry begins with the customer and his... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past generation than the coffeehouses where... View Details
Keywords: Government
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
accessible to new audiences, adapting company goals to accommodate consumer behavior. They outfitted a test truck and spread the word about its location via social media. The idea was enthusiastically embraced by customers and by Rita de... View Details
- 01 Mar 2023
- News
Is AI OK?
women-owned—with zero defaults. The company’s track record is especially impressive given that most of its customers themselves don’t have track records: The vast majority of Good Tree’s clients have never run an enterprise before. Now... View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
don’t think we’re ever going to go back to the world of 16-week planning cycles.” How to: Find New Customers Look nearby. “Think about adjacent categories for your company,” Dunaway advises. Duolingo has launched Duolingo ABC to teach... View Details
- 01 Sep 2014
- News
All For One
radical five-year company transformation sparked by a simple idea: “Employees First, Customers Second.” Through a series of initiatives, Nayar focused on developing new ways for employees to communicate, air their challenges and... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Rob Ristagno (MBA 2005) Independently published Ristagno guides you step-by-step through the five forces of dramatic online revenue growth and shows why it is vital to identify your very best customers and focus relentlessly on their... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
cleanliness and are staffed with teachers who use a proprietary curriculum to create an educational environment. Customers pay a significant premium for convenience—as much as $13 an hour for infant care versus $4 an hour or less for... View Details
- 01 Jun 2016
- News
Prima Datarina
dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy... View Details
Keywords: Julia Hanna
- 01 Apr 2002
- News
Student Conferences Spark Discussion, Promote Interaction
we think about everything," he remarked. "Information technology has to march in lockstep with business," agreed Verizon CIO Shaygan Kheradpir. Software that automates complex transactions and expanding customer service on the Web are... View Details
- 01 Jun 2017
- News
Ask the Expert: On the Fly
with a free market, and replacing it with a government-owned or government-controlled airline industry. Although Emirates has done an extremely good job when it comes to customer service, I would argue that the primary reason for its... View Details
Keywords: Julia Hanna
- 04 May 2017
- News
Going the Distance
where he worked 13 years for Cisco Systems during its meteoric rise. His passion for engaging with customers led him to run a global support organization for Cisco’s biggest customers. While at Cisco, the company sent him to HBS’s... View Details
Keywords: Jill Radsken
- 22 Nov 2011
- News
A Storybook Beginning
constantly: POM and Service Management,” he states. “Ordering 500 Kindles, shipping them halfway around the world, getting them, intact, through customs and to schools way off the beaten track — that could be a Roy Shapiro case. And from... View Details
- 06 Feb 2025
- News
How to Judge Your Next Job
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details