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Show Results For
- All HBS Web
(2,534)
- People (3)
- News (375)
- Research (1,689)
- Events (10)
- Multimedia (6)
- Faculty Publications (671)
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- 01 Mar 2023
- News
Is AI OK?
Illustrations by Dan Bejar Illustrations by Dan Bejar When she began investigating Airbnb’s smart-pricing algorithm several years ago, Assistant Professor Shunyuan Zhang wasn’t looking for evidence that it generated discriminatory outcomes, a problem known as... View Details
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
customer base and needed the administrative and technical power of an established firm. In brokering the deal with Macy’s, the Becks were determined to remain part of the company. Marla serves as CEO and... View Details
Keywords: Susan Young
- 01 Mar 2017
- News
Lego Stays on Script
marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as... View Details
Keywords: Julia Hanna
- 01 Mar 2010
- News
Lords of Strategy
buying from, selling to, and competing with enterprises and customers from around the world. What all four had in common was that they worked to extend the reach of markets, and hence of competition, into places that Schumpeterian... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2018
- News
Case Study: Tip the Scale
comes in a carcass, customer preferences, share size, order history. Formulas propose a suggested share, based on a selection of items we think will maximize this member’s happiness—within the constraints of... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
opportunity to grow and engage its user base by tapping into data and analytics and could add value to Nix in the eyes of prospective acquirers. Should Nix stay the analog course, make the transition to digital, or split limited resources... View Details
Keywords: Dan Morrell
- 01 Sep 2010
- News
Reinventing the Annual Report
and customer satisfaction, factors that contribute to revenue growth. So how can shareholders and other stakeholders know if a company’s commitment to a sustainable society is contributing to a sustainable strategy that will create value... View Details
Keywords: Robert G. Eccles
- 01 Mar 2005
- News
House of Bread on the Rise
which opened in San Luis Obispo, California, in 1996, was an instant hit, with its open kitchen where customers could watch bakers in action and smell the intoxicating aromas of breads baking all day long. It offered a simple selection of... View Details
- 01 Jun 1996
- News
Reinventing Marketing
Professor Robert J. Dolan, whose research focuses on pricing, will oversee the required Marketing course in the 1996-97 academic year. The elective curriculum has also been restructured, based in part on feedback from student focus... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
have to offer your entire line through each channel, just match each card with each channel. The most responsive channels could be your focus. Videos on their channel sites and on YouTube could be a nice way to jump-start visibility, offering exposure via someone... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
moving off the shelf fast enough to yield $1 million, you probably have a consumer-marketing problem more than a financing problem. Do you know how well your product is moving off the shelf? It is easy to think you are succeeding based on... View Details
- 24 Sep 2020
- News
The Race for a Vaccine
was hampered by a lack of test subjects; on the investor side, there was no longer a ready customer base for a SARS vaccine. None ever came to market. In the early days of January 2020, before anyone fully... View Details
- 28 Sep 2021
- News
Alumni Connections Drive Career Opportunities for Students
which was part of the appeal. I felt a connection to the customers they serve.” In his internship at Facily (conducted remotely in 2020 due to the pandemic), Westphal utilized his experience in investing to help the company gear up to... View Details
Keywords: Becca Carnahan
- 18 Oct 2016
- News
Leading the Way for Women Entrepreneurs
Growing up, Hayley Barna (MBA 2010) thought she was unstoppable. Then she entered the business world. “I grew up thinking I lived in a post-feminist world, “ she said. “I saw no impediment in my way based on my gender.” Six years ago, she... View Details
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
learn––users help each other a lot on our forum. Watching these interactions on the forum is one of the most rewarding things ever, and this has helped us to scale our user base with a small team, as a lot of our View Details
- 01 Sep 2020
- News
Saving Grace
customer base and are its fastest-growing segment. People assume that it’s mostly millennials who have the desire and savvy to manage their finances by mobile app, Savova says, but “we’ve found that people... View Details
Keywords: Jen McFarland Flint
- 03 Aug 2020
- News
A Clean Start
electrolyzer, combines electricity and CO2, and splits water to make formic acid, which can be stored like a conventional hydrocarbon liquid (think gasoline). OCO can then manufacture and sell that formic acid to customers who use it... View Details
Keywords: Maureen Harmon
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
- 17 Aug 2015
- News
The Play Alchemist
do is take technology and combine it with human nature to create meaningful products.” After she graduated, Matthews did a stint at a startup, but soon left that position to help launch Uncharted Play, a company based in New York City... View Details
Keywords: Constantine von Hoffman