Culture And Marketing - Publications - Faculty & Research

02 Aug 2010
News

Modern Indian Art: The Birth of a Market

01 Jun 2002
News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and... View Details

01 Jun 2008
News

Grad’s “Claw” Goes to Market

Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a... View Details

Keywords: Manufacturing

18 Mar 2021
News

Analysis: Firms’ Surveillance Use Risks Squashing Positive Compliance Behavior, Culture Change Gains

15 Jul 2014
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Adapt to a New Culture - but Don't Go Too Far

Keywords: cross-cultural communication; communication strategy; interpersonal behavior

29 Aug 2014
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The Untold Story of How a Culture of Shame Perpetuates Abuse

Keywords: sexual abuse; Peek.com

10 Sep 2019
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New Survey Shows U.S. Businesses Taking Steps to Foster Culture Of Health, But Room to Grow

11 May 2013
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How the Rich Play the Market

29 Apr 2013
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Big Week Ahead For the Markets

25 Apr 2011
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Learn the tactics needed to break into emerging markets

14 Aug 2014
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The store of two kings: Market Basket's millions and two men named Arthur

24 Apr 2014
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Unlocking mobile money in emerging markets

might wish to follow her lead? “Things generally take a lot longer to implement, and you need to build certain cultural factors into your business plan and understand how best... View Details