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Show Results For
- All HBS Web
(675)
- People (5)
- News (165)
- Research (324)
- Multimedia (2)
- Faculty Publications (136)
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- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
lessons from these discussions. Q: Another gap you identified was that MBA students were not developing a global mindset. How can MBA programs better prepare students for an increasingly globalized business world? Garvin: Executives and deans told us that MBAs need to... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the forthcoming book View Details
Keywords: by James E. Aisner
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
"Investors should put more emphasis on how brand IP is managed in the environment rather than on the IP asset itself." Paul Jackson adds that "... it's got to be businesses (that defend IP) ... as laws get in the way of... View Details
Keywords: by Jim Heskett
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
later. Rather than retreat after the devaluation, however, the company became more aggressive. P&G raised its prices significantly to recover its devaluation losses, introduced new brands and began competing in new categories, Aguirre... View Details
Keywords: by Julie Jette
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
among the world's largest private companies. It represents hundreds of athletes and other celebrities, and reportedly is commercially involved in an average of 10 major sports and cultural events around the world every day. Q: What led... View Details
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
me, in either a team or a one-on-one setting." Continues Klump, "I understood enough of Chinese culture to know that you rarely, if ever, confront someone in a group setting, as maintaining face is important. So I waited to have... View Details
Keywords: by Garry Emmons
- February 2025
- Supplement
Moleskine: Daniela Riccardi Turns the Page
By: Ryan Raffaelli
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy
Raffaelli, Ryan. "Moleskine: Daniela Riccardi Turns the Page." Harvard Business School Multimedia/Video Supplement 425-715, February 2025.
- February 2014 (Revised August 2014)
- Case
The Michelin Restaurant Guide: Charting a New Course
By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Food and Beverage Industry; Tourism Industry; Media and Broadcasting Industry; Publishing Industry; Transportation Industry; Travel Industry; Europe; United States; Japan; China
Khaire, Mukti, Elena Corsi, and Jerome Lenhardt. "The Michelin Restaurant Guide: Charting a New Course." Harvard Business School Case 814-088, February 2014. (Revised August 2014.)
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
girls reveal insecurities about their looks, showing the harm done by unrealistic standards set by the industry. (Dove is also the subject of a new case by Deighton.) “Authenticity becomes a much more desirable property than exaggeration.” "The story of Dove is one of... View Details
- February 2008
- Teaching Note
Innovation at Timberland: Thinking Outside the Shoe Box (TN)
By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064]. View Details
- 02 Sep 2014
- First Look
First Look: September 2
across geographies is a fool's errand. Best practices simply don't travel well across borders. That's because conditions not just of economic development but of institutional maturity, educational norms, language, and culture vary... View Details
Keywords: Sean Silverthorne
- 09 Oct 2012
- First Look
First Look: October 9
significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724 Cases & Course MaterialsWarby Parker:... View Details
Keywords: Sean Silverthorne
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
year. Just as much a cultural pioneer, Peruvian Gastón Acurio and his wife founded upscale restaurant Astrid & Gastón in Lima 20 years ago, and has since spread their dining empire. Now consisting of 32 restaurants in 11 countries,... View Details
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and... View Details
Keywords: by Rosabeth Moss Kanter
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of... View Details
Keywords: by Sean Silverthorne
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
leaders—there are plenty of fine people who can lead an organization. What these two did, as you point out, was create a culture around the mission of their organizations. Their employees live the mission in their work How do you teach... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
local imitations, were quick to try and adopt the former forbidden fruit. Was this democratization of access to American brands a Trojan horse for American cultural imperialism? No. In most product... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
brands in a country where small, individual stores selling no-name goods have been the rule for decades. But success doesn't arrive overnight. Biyani cited a few factors to consider when launching a retail operation in India: Foreign... View Details
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great View Details
Keywords: by Sean Silverthorne