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Show Results For
- All HBS Web
(607)
- People (5)
- News (165)
- Research (329)
- Multimedia (2)
- Faculty Publications (135)
- Web
Europe - Global
Case Featured on Cold Call What does it take for a legendary brand like Porsche to stay ahead in a rapidly evolving auto industry? In this Cold Call episode, Harvard Business School Professor Stefan Thomke dives into the strategy and... View Details
Gerald Zaltman
*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details
- Web
Mid-US - Global
the Spirits Industry In an episode of Harvard Business Review's "Cold Call" podcast, Senior Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- Web
HBS - The year in Review
priority for HBS that cuts across all aspects of our work from teaching and scholarship to day-to-day operations. The School’s sustainability framework focuses on emissions and energy; campus operations; nature and ecosystems; health and wellbeing; and View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
media environment controlled by the Chinese government. At the same time, this case offers insights into the structure of the highly fragmented Chinese consumers market, exploring the socio-economic disparities in income and media access as well as View Details
Keywords: Martha Lagace
- 01 Sep 2023
- News
Action Plan: In Context
Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
- Web
Topics - HBS Working Knowledge
(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
- Web
HBS - The year in Review
business context and local cultures FIELD Global Immersions Article First Chief Digital Officer Appointed Katia Walsh joined HBS as the School’s inaugural Chief Digital Officer. In this role, she oversees the growth of a newly established... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
memes in the hands of the crowd. People and brands deliberately feed meme creation by posting iconic moments for the community to play with. Influential dance moves. Users create dance moves to accompany popular performances that loop... View Details
Keywords: by John Deighton and Leora Kornfeld
- Web
Business History - Faculty & Research
American chemical industries until the 1970s, when the two German firms diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
minds—the deep metaphors that reveal people's true feelings about products. The solution: Find ways to generate positive emotional associations, as GSK has done with its weight-loss product. Alex Lee, president of household-products maker OXO International, says... View Details
Keywords: Martha Lagace
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
- Web
Business & Environment - Faculty & Research
subsequent chapters describe how leaders at firms such as Du Pont, IBM, and Cemex have transformed their organizations, exploring issues such as the role of the senior team and the ways in which firms shift their identities, build innovative View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
as identity work and show how subtle forms of gender bias in the culture and in organizations interfere with the identity work of women leaders. Based on this insight, we revisit traditional approaches to standard leadership topics, such... View Details
Keywords: Sean Silverthorne
- Web
Skydeck - Alumni
offers problem-solving mindsets for uncertain times Lessons from Major League Baseball's Game-Changing Innovations Chris Marinak (MBA 2008) , Chief Operations and Strategy Officer at Major League Baseball, on building and nurturing an organizational View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
- Web
All Functions - Recruiting
Receiving $26k 51% Receiving Brand Management 1% $125k 25th Percentile Base $125k Median $133k 75th Percentile Base $40k 100% Receiving $13k 86% Receiving General Marketing <1% N/A N/A N/A Product Management 8% $143k 25th Percentile Base... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
817-068 Swagbucks In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a... View Details
Keywords: Sean Silverthorne