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Publications

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  • 16 Sep 2015
  • News

Built for Speed

counsel from faculty advisors Clay Christensen (MBA 1979) and Kent Bowen. Karim Lakhani provided insight into crowdsourcing and “innovation engines”; Nancy Koehn offered leadership advice and inspiration. They pursued every possible... View Details
Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

economic activity at the local level. However, these statistics typically appear only after multi-year lags, and the public-facing versions are aggregated to the county or ZIP code level. In contrast, crowdsourced data from online... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2017
  • News

Six Receive 2017 HBS Alumni Achievement Award

Now CMO of the 1,600-employee company, which provides crowdsourced reviews of local home-service providers, Hicks maintains the enthusiasm she had as a first-time entrepreneur: “If you’re excited about what you’re doing, it’s contagious.”... View Details
  • 25 Aug 2022
  • News

Open Market

improved upon.” People ask questions, make comments, and help shape and polish the idea. “You’re crowdsourcing great ideas to improve them and move them forward,” she says. The viability and the idea isn’t the only factor, says... View Details
Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
  • 23 Mar 2010
  • First Look

First Look: March 23

Developing Software through Crowdsourcing Karim R. Lakhani, David A. Garvin, and Eric LonsteinHarvard Business School Case 610-032 TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments,... View Details
Keywords: Martha Lagace
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

company's crowdsourcing weather-forecasting service in Japan. It changed the face of weather forecasting in Japan. Bashi and LeStage wondered whether the experience could be applied to the U.S. market. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2016
  • First Look

January 19, 2016

new roles for user innovators; user interactions with firms; and user innovation in practice, describing experiments, toolkits, and crowdsourcing and crowdfunding. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=42312... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2012
  • News

Get Creative

needles in a haystack, but that’s where crowdsourcing comes in—defining a challenge and offering an incentive, whether in status or money, can get people to self-select as resources to you. You may even want to hire some of them. So this... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

only after multiyear lags, and the public-facing versions are aggregated to the county or ZIP code level. In contrast, crowdsourced data from online platforms such as Yelp are often contemporaneous and geographically finer than official... View Details
Keywords: Carmen Nobel
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

team in a project to crowdsource the routes from volunteer riders in what came to be known as Mapatón CDMX. After four pilots and a two-week “mapping marathon” later, she wondered exactly what to make of the lab’s 50th experiment? Was... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2013
  • First Look

First Look: September 17

transactions in the market for ideas. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=14-019.pdf Crowdsourcing Peer Firms: Evidence from EDGAR Search Traffic By: Lee, Charles M.C., Paul Ma, and Charles C.Y.... View Details
Keywords: Sean Silverthorne
  • Web

Print View - Course Catalog

communities be crowdsourced to help build brands? How are brand communities valuable to and dangerous for brands? How are they best managed? What is the role of influencer marketing in building brands? What happens when consumers hijack... View Details