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    • Faculty Publications  (288)

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    • All HBS Web  (1,177)
      • Faculty Publications  (288)

      Crisis MarketingRemove Crisis Marketing →

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      • August 2009 (Revised September 2009)
      • Case

      Tenova: Mining for Growth in an Economic Crisis

      By: Gary P. Pisano, Elena Corsi and Elisa Farri
      In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The... View Details
      Keywords: Decision Choices and Conditions; Financial Crisis; Leadership; Crisis Management; Growth and Development Strategy; Market Entry and Exit; Diversification; Industrial Products Industry; Mining Industry
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      Pisano, Gary P., Elena Corsi, and Elisa Farri. "Tenova: Mining for Growth in an Economic Crisis." Harvard Business School Case 610-021, August 2009. (Revised September 2009.)
      • July 2009
      • Teaching Note

      Bernd Beetz: Creating the New Coty (TN)

      By: Geoffrey G. Jones
      Teaching Note for [808133]. View Details
      Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia
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      Jones, Geoffrey G. "Bernd Beetz: Creating the New Coty (TN)." Harvard Business School Teaching Note 810-016, July 2009.
      • July 2009 (Revised June 2015)
      • Case

      Citigroup's Exchange Offer

      By: Robin Greenwood and James Quinn
      Citigroup faced considerable distress in early 2009. In late 2008, the bank had accepted $45 billion in preferred equity from the United States government via the Troubled Assets Relief Program (TARP). Yet, the stock had continued to slide in early 2009. In late... View Details
      Keywords: Financial Crisis; Capital Markets; Banks and Banking; Stocks; Price; Globalized Markets and Industries; Financial Services Industry
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      Greenwood, Robin, and James Quinn. "Citigroup's Exchange Offer." Harvard Business School Case 210-009, July 2009. (Revised June 2015.)
      • June 2009 (Revised May 2010)
      • Case

      BlackRock Money Market Management in September 2008 (A)

      By: Kenneth A. Froot and David Lane
      This case highlights the issues around money market mutual funds in the financial crisis of 2008. View Details
      Keywords: BlackRock; Mutual Funds; Money Market; Investment Management; Bank Runs; 2008 Financial Crisis; Government Intervention In The Markets; GRG; Financial Management; Investment Funds; Crisis Management; Government and Politics; Financial Crisis; Financial Services Industry
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      Froot, Kenneth A., and David Lane. "BlackRock Money Market Management in September 2008 (A)." Harvard Business School Case 209-101, June 2009. (Revised May 2010.)
      • June 2009 (Revised May 2010)
      • Supplement

      BlackRock Money Market Management in September 2008 (B)

      By: Kenneth A. Froot and David Lane
      This case highlights the issues surrounding money market mutual funds in the financial crisis of 2008. View Details
      Keywords: BlackRock; Mutual Funds; Money Market; Investment Management; Bank Runs; 2008 Financial Crisis; Government Intervention In The Markets; GRG; Financial Management; Investment Funds; Government and Politics; Financial Crisis; Financial Services Industry
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      Froot, Kenneth A., and David Lane. "BlackRock Money Market Management in September 2008 (B)." Harvard Business School Supplement 209-139, June 2009. (Revised May 2010.)
      • May 2009 (Revised June 2011)
      • Case

      Going to the Oracle: Goldman Sachs, September 2008

      By: Clayton S. Rose and David Lane
      On September 23, 2008, in the midst of an historic crisis in the U.S. financial markets, Warren Buffet's Berkshire Hathaway invested $5 billion in Goldman Sachs. Goldman CEO, Lloyd Blankfein, said: "We are pleased that given our longstanding relationship, Warren... View Details
      Keywords: Decision Choices and Conditions; Financial Crisis; Capital Structure; Financial Liquidity; Financial Markets; Investment; Performance Capacity; Financial Services Industry; United States
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      Rose, Clayton S., and David Lane. "Going to the Oracle: Goldman Sachs, September 2008." Harvard Business School Case 309-069, May 2009. (Revised June 2011.)
      • 2009
      • Working Paper

      Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad

      By: Lynda M. Applegate and J. Bruce Harreld
      Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details
      Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy
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      Applegate, Lynda M., and J. Bruce Harreld. "Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad." Harvard Business School Working Paper, No. 09-127, April 2009. (Revised May 2009.)
      • April 2009 (Revised June 2010)
      • Case

      U.S. Subprime Mortgage Crisis: Policy Reactions (B)

      By: Laura Alfaro and Renee Kim
      In March 2009, the U.S. economy was in a severe recession not seen since the Great Depression after the subprime mortgage crisis had spiraled out of control. The situation had dramatically changed in one year since the Federal Reserve Board had helped to bailout... View Details
      Keywords: Financial Crisis; Central Banking; Mortgages; Globalized Economies and Regions; Policy; United States
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      Alfaro, Laura, and Renee Kim. "U.S. Subprime Mortgage Crisis: Policy Reactions (B)." Harvard Business School Case 709-045, April 2009. (Revised June 2010.)
      • April 2009 (Revised September 2011)
      • Case

      Before the Fall: Lehman Brothers 2008

      By: Clayton S. Rose and Anand Ahuja
      This case examines Lehman Brothers in the months preceding its collapse. Following the announcement of a huge and unexpected second quarter loss, the CFO was removed from her post after only seven months in the job. This case explores the challenges faced by a firm... View Details
      Keywords: Communication Strategy; Financial Crisis; Insolvency and Bankruptcy; Financial Management; Financial Markets; Crisis Management; Trust; Financial Services Industry
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      Rose, Clayton S., and Anand Ahuja. "Before the Fall: Lehman Brothers 2008." Harvard Business School Case 309-093, April 2009. (Revised September 2011.)
      • March 2009 (Revised July 2010)
      • Case

      State Street Corporation

      By: William E. Fruhan
      To maximize their effectiveness, color cases should be printed in color. State Street Corp. reports a 13% gain in EPS in 2008 amidst a global financial crisis. The stock price declines 59% on the day of the earnings report. This one day decline was exceeded in the... View Details
      Keywords: Fair Value Accounting; Financial Reporting; Financial Crisis; Financial Liquidity; Financial Markets; Crisis Management; Financial Services Industry
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      Fruhan, William E. "State Street Corporation." Harvard Business School Case 209-112, March 2009. (Revised July 2010.)
      • March 2009 (Revised September 2011)
      • Case

      UBS and Auction Rate Securities (A)

      By: Daniel Baird Bergstresser, Shawn A. Cole and Siddharth Bhaskar Shenai
      UBS, a global financial services company, must decide whether to continue to support the market for Auction Rate Securities in the face of a growing financial crisis. These instruments, underwritten by UBS, were marketed to clients as highly liquid and safe... View Details
      Keywords: Cost vs Benefits; Financial Crisis; Asset Pricing; Financial Liquidity; Financial Instruments; Government Legislation; Risk and Uncertainty; Financial Services Industry
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      Bergstresser, Daniel Baird, Shawn A. Cole, and Siddharth Bhaskar Shenai. "UBS and Auction Rate Securities (A)." Harvard Business School Case 209-119, March 2009. (Revised September 2011.)
      • 2009
      • Other Unpublished Work

      Steering Monetary Policy Through Unprecedented Crises

      By: David Moss and Cole Bolton
      In early April 2008, economic conditions in Europe appeared to be deteriorating on almost all fronts: sales figures were falling, business and consumer confidence were slumping, forecasts for European growth were being revised downward, and inflation was rising. In... View Details
      Keywords: Financial Crisis; Inflation and Deflation; Central Banking; Interest Rates; International Finance; Policy; Crisis Management; Europe
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      Moss, David, and Cole Bolton. "Steering Monetary Policy Through Unprecedented Crises." 2009. (Draft case.)
      • Article

      Understanding Inflation-Indexed Bond Markets

      By: John Y. Campbell, Robert J. Shiller and Luis M. Viceira
      Keywords: Bonds; Markets; Inflation and Deflation; Financial Crisis
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      Campbell, John Y., Robert J. Shiller, and Luis M. Viceira. "Understanding Inflation-Indexed Bond Markets." Brookings Papers on Economic Activity (Spring 2009): 79–120.
      • 2009
      • Other Unpublished Work

      When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry

      By: Santiago Mingo and Tarun Khanna
      What is the impact of a state-led industrial policy program on entrepreneurial activity, industry evolution, and firm competitiveness? How and when is industrial policy an effective tool to spur the development of an emerging industry? To address these questions, we... View Details
      Keywords: Economic Growth; Entrepreneurship; Policy; Industry Growth; Business and Government Relations; Competition; Energy Industry; Brazil
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      Mingo, Santiago, and Tarun Khanna. "When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry." 2009.
      • February 2009 (Revised March 2009)
      • Case

      Publicis Groupe 2009: Toward a Digital Transformation

      By: Rosabeth M. Kanter and Matthew Bird
      After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details
      Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Communications Industry
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      Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation." Harvard Business School Case 309-085, February 2009. (Revised March 2009.)
      • 2009
      • Other Unpublished Work

      The Pecora Hearings

      By: David Moss, Cole Bolton and Eugene Kintgen

      In 1932, in the depths of the Great Depression, the Senate Banking Committee began a much-publicized investigation of the nation's financial sector. The hearings, which came to be known as the Pecora hearings after the Banking Committee's lead counsel Ferdinand... View Details

      Keywords: Financial History; Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Government Legislation; Laws and Statutes; Business and Government Relations; Financial Services Industry
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      Moss, David, Cole Bolton, and Eugene Kintgen. "The Pecora Hearings." 2009. (Draft case.)
      • January 2009
      • Supplement

      The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (B2)

      By: Clayton S. Rose, Daniel Baird Bergstresser and David Lane
      Bear Stearns & Co burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday March 13 was insufficient to reverse the decline in Bear's... View Details
      Keywords: Economic Slowdown and Stagnation; Capital; Insolvency and Bankruptcy; Financial Liquidity; Banks and Banking; Governance; Crisis Management; Goals and Objectives; System; Valuation; New York (state, US)
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      Rose, Clayton S., Daniel Baird Bergstresser, and David Lane. "The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (B2)." Harvard Business School Supplement 309-091, January 2009.
      • January 2009 (Revised November 2011)
      • Case

      The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (A)

      By: Clayton S. Rose, Daniel Baird Bergstresser and David Lane
      "Bear Stearns & Co. burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday, March 13 was insufficient to reverse the decline in Bear's... View Details
      Keywords: Mergers and Acquisitions; Financial Crisis; Capital; Financial Liquidity; Financial Strategy; Corporate Governance; Crisis Management; Business and Stakeholder Relations; Competition; Valuation; Financial Services Industry
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      Rose, Clayton S., Daniel Baird Bergstresser, and David Lane. "The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (A)." Harvard Business School Case 309-001, January 2009. (Revised November 2011.)
      • January 2009
      • Supplement

      The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (B1)

      By: Clayton S. Rose, Daniel Baird Bergstresser and David Lane
      Bear Stearns & Co burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday March 13 was insufficient to reverse the decline in Bear's... View Details
      Keywords: Economic Slowdown and Stagnation; Capital; Financial Liquidity; Banks and Banking; Governance; Crisis Management; Failure; Business and Stakeholder Relations; Balance and Stability; Valuation; New York (state, US)
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      Rose, Clayton S., Daniel Baird Bergstresser, and David Lane. "The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (B1)." Harvard Business School Supplement 309-070, January 2009.
      • January 2009 (Revised February 2010)
      • Case

      Necessity and Invention: Monetary Policy Innovation and the Subprime Crisis

      By: Aldo Musacchio and Dante Roscini
      This case describes the efforts of Ben Bernanke, Chairman of the Federal Reserve, to improve liquidity in money markets during the subprime crisis. The case explains the four main new tools for monetary policy (or quantitative easing) the Federal Reserve has used... View Details
      Keywords: Financial Crisis; Money; Financial Liquidity; Central Banking; Policy; Business and Government Relations
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      Musacchio, Aldo, and Dante Roscini. "Necessity and Invention: Monetary Policy Innovation and the Subprime Crisis." Harvard Business School Case 709-041, January 2009. (Revised February 2010.)
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