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- 09 Sep 2024
- News
Basket Chase
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. On this episode, we’re featuring an excerpt from a new HBS podcast called Think Big, Buy Small. The show is hosted by Professors Richard Ruback and Royce Yudkoff... View Details
- 01 Apr 1999
- News
Spirit at Work
brings poetry to corporations such as Merck and Procter & Gamble to stir creativity by helping employees bridge their analytical and artistic sides. Such efforts are designed to reach employees at a deeper level. By engaging more of... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2004
- News
Luxe Redux
refreshing their product lines and extending their brand to more affordable items. Pressure to innovate is intense, says HBS professor Nancy F. Koehn, a business historian and author of Brand New: How Entrepreneurs Earned Consumers’ Trust... View Details
- 01 Dec 2008
- News
A Force for Good
productive teamwork. Enhance creativity through more flexible organizational structures. Bet on people. Think big. Say no respectfully. McArthur liked to say that the faculty was the “whole ball game,” and... View Details
Keywords: Jeffrey L. Cruikshank; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing
- 01 Sep 2011
- News
HBS Moves Ahead with Curriculum Innovations
will be assigned to work with companies in roughly a dozen different countries on the introduction of a new product or service. They’ll do a fair amount of advance preparation in Allston, and then during the January Term, they’ll travel... View Details
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
- 01 Jun 2020
- News
Meal Plan
were battening down the hatches and assessing where we were from a cash perspective, trying to get a sense of what the baseline was going to feel like. Then we started to get very creative and scrappy about taking care of people yet still... View Details
- 11 Apr 2018
- News
The First Five Years: Regan Turner (MBA 2013)
campus and we had to find the pages, take photos of them, and tweet them! Not only was it my first time ever using Twitter, but the scavenger hunt was super fun, and I learned a ton about creativity in marketing in the process. I also won... View Details
- 01 Jun 2019
- News
City on a Hill
eight years below the national average.) But with its manifold offerings and programs, all of which feed one another in ways both obvious and subtle, the school is a model for a radically diverse approach to economic development that combines View Details
- 01 Jun 2010
- News
MBAs on a Mission
for example — we are working to influence the environmental choices global companies make in the large-scale production of commodities such as palm oil, pulp, livestock, and soy.” The Power of Serendipity What’s your next career move when... View Details
- 01 Jun 2008
- News
Team MBA
slowdown, it would be HBS. SONIA SAHNEY, 26 West Bloomfield, Michigan BME, Mechanical Engineering, University of Michigan Organized the HBS Diwali Show and performed bhangra, a style of popular Indian dance. What’s next: Product manager,... View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 06 Dec 2021
- News
Ink: Talking Shop
retail has been about merchants who had stuff, making it available to customers who needed stuff. As the customer, either you bought the stuff or you didn’t. Now consumers can find out anything they want to know about a product and source... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
demographics that have boosted it, will inevitably lose steam. What then? "We've seen a tremendous amount of creativity in the financial services industry, including the mutual fund sector, so I have no doubt that there will continue to... View Details
Keywords: Garry Emmons
- 01 Mar 2007
- News
Daniel Vasella
have significant challenges of existing patents from the generics industry. If you are not careful, generic companies will be very creative about circumventing patents through litigation. So patenting a View Details
- 01 Jun 2020
- News
Keeping the Beat
and has depth to it is deeply important to most folks I know who are making their own music and spreading their own lyrics. And then even on the production side, whether you’re here in the studio by yourself or you’re even in a... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details
- 30 Sep 2016
- News
Competing Against Luck
so long. I don't know if this is useful to you. Morrell: It sounds like the answer is-- where's the creative process happen for you? It happens almost everywhere. I mean, it's in the supermarket, you seeing how consumers interact with... View Details
- 24 May 2023
- News
Balancing Acts
where the creativity is. That's where you can galvanize, you know, and excite other people to join that journey. And so, I realize now, analyzing after the fact, that that's what I like doing. So, if you're mentally alive and curious,... View Details
- 01 Dec 2020
- News
Two Truths and a Lie About 5G
That distinction more likely belongs to Uber and Netflix, Yoffie notes. Uber could never have existed in a 3G world, and ubiquitous mobile video was impossible before 4G. The real winners are the companies that figured out how to do View Details
Keywords: Jen McFarland Flint