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  • All HBS Web  (247)
    • News  (14)
    • Research  (221)
  • Faculty Publications  (172)

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  • All HBS Web  (247)
    • News  (14)
    • Research  (221)
  • Faculty Publications  (172)
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  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They cautioned that they are not ready to claim any validity beyond that... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • July 1981 (Revised December 1984)
  • Case

American Distilling Co. (B)

By: William E. Fruhan Jr.
Keywords: Health Industry; Health Industry; Health Industry
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Fruhan, William E., Jr. "American Distilling Co. (B)." Harvard Business School Case 281-009, July 1981. (Revised December 1984.)
  • 15 May 2012
  • First Look

First Look: May 15

and elaborate on their normative implications. Audit Quality and Auditor Reputation: Evidence from Japan Authors:Douglas J. Skinner and Suraj Srinivasan Publication:The Accounting Review (forthcoming) Abstract We study events surrounding ChuoAoyama's failed audit of... View Details
Keywords: Carmen Nobel
  • 01 May 2007
  • First Look

First Look: May 1, 2007

possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including the average skill intensity and reliance on external capital. Third, we use a new dataset... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

corporate archives to explore the fine details of how firms actually operated. It also includes work by those who have been influenced by evolutionary, transaction cost, and resource-based theories of the firm. The book will be an essential source of reference for... View Details
Keywords: Sean Silverthorne
  • January 2012
  • Supplement

Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)

By: James K. Sebenius
Keywords: Brands and Branding; Beauty and Cosmetics Industry
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Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)." Harvard Business School Video Supplement 912-701, January 2012.
  • November 2010 (Revised July 2011)
  • Supplement

Oriflame S.A. (B)

By: David F. Hawkins and Karol Misztal
Exercise for recording derivative hedging transactions, accompanied by a technical note on IFRS derivative accounting. View Details
Keywords: Financial Reporting; Financial Statements; International Accounting; Currency Exchange Rate; Management Analysis, Tools, and Techniques; Risk Management; Standards; Beauty and Cosmetics Industry
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Hawkins, David F., and Karol Misztal. "Oriflame S.A. (B)." Harvard Business School Supplement 111-051, November 2010. (Revised July 2011.)
  • October 2006 (Revised March 2007)
  • Case

The ColorMatch Hair Color System

By: Clayton M. Christensen and Matthew Beecher
Describes the challenge of finding the right market for a product. View Details
Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry
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Christensen, Clayton M., and Matthew Beecher. "The ColorMatch Hair Color System." Harvard Business School Case 607-030, October 2006. (Revised March 2007.)
  • March 2006 (Revised October 2006)
  • Teaching Note

L'Oreal and the Globalization of American Beauty (TN)

By: Geoffrey G. Jones
Teaching Note to 805086. View Details
Keywords: Beauty and Cosmetics Industry
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Jones, Geoffrey G. "L'Oreal and the Globalization of American Beauty (TN)." Harvard Business School Teaching Note 806-162, March 2006. (Revised October 2006.)
  • October 2005 (Revised July 2009)
  • Case

MD Beauty, Inc.

By: William A. Sahlman and Elizabeth Kind
Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural beauty and skin care company. They are considering selling all or some portion of the company's stock. View Details
Keywords: Entrepreneurship; Stocks; Financial Strategy; Management Teams; Beauty and Cosmetics Industry
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Sahlman, William A., and Elizabeth Kind. "MD Beauty, Inc." Harvard Business School Case 806-045, October 2005. (Revised July 2009.)
  • September 1988
  • Supplement

Bella Beauty Products, Inc. (E)

By: Benson P. Shapiro
Keywords: Beauty and Cosmetics Industry
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Shapiro, Benson P. "Bella Beauty Products, Inc. (E)." Harvard Business School Supplement 589-033, September 1988.
  • July 1977 (Revised February 1978)
  • Case

Rose Milk

By: Stephen A. Greyser
Keywords: Advertising; Beauty and Cosmetics Industry
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Greyser, Stephen A. "Rose Milk." Harvard Business School Case 578-024, July 1977. (Revised February 1978.)
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

Publication:Academy of Management Annals Abstract The concept of imprinting has attracted considerable interest in numerous fields-including organizational ecology, institutional theory, network analysis, and career research-and has been applied at several levels of... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

evolved without guidance and has no inherent logic. So channel management is often cosmetic and rarely affects channel design, even though channel design often contributes to the problems that require managing. Companies need a new... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • January 2025
  • Case

Olive Young: Formulating Beauty Innovation

By: Rebecca Karp and Shu Lin
Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details
Keywords: Business Model; Market Entry and Exit; Business Strategy; Distribution Channels; Retail Industry; Retail Industry; South Korea; East Asia; United States
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Karp, Rebecca, and Shu Lin. "Olive Young: Formulating Beauty Innovation." Harvard Business School Case 725-392, January 2025.
  • August 2002
  • Teaching Note

Sa Sa Cosmetics, TN

By: David E. Bell
Teaching Note for (9-502-085). View Details
Keywords: Fashion Industry; Fashion Industry
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Bell, David E. "Sa Sa Cosmetics, TN." Harvard Business School Teaching Note 503-027, August 2002.
  • December 2018 (Revised October 2020)
  • Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan; Asia
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Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
  • March 2004 (Revised November 2012)
  • Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

By: Christopher A. Bartlett
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Hong Kong; Japan; Taiwan; Europe
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project (TN)." Harvard Business School Teaching Note 304-023, March 2004. (Revised November 2012.)
  • November 2003
  • Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
  • March 2015
  • Case

Unilever: Combatting Global Food Waste

By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; North and Central America; Europe; Asia; Africa; Latin America; India
Citation
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Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
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