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  • All HBS Web  (330)
    • News  (45)
    • Research  (249)
    • Multimedia  (3)
  • Faculty Publications  (180)

Show Results For

  • All HBS Web  (330)
    • News  (45)
    • Research  (249)
    • Multimedia  (3)
  • Faculty Publications  (180)
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  • Research Summary

Overview

By: Geoffrey G. Jones
Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

experience planted a seed for Pomeranz's future research: how to promote financial savings among "microentrepreneurs" such as food cart owners, street vendors, and cosmetics saleswomen, whose income is low and often fluctuates.... View Details
Keywords: by Kim Girard
  • December 2018 (Revised October 2020)
  • Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan; Asia
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Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
  • March 2004 (Revised November 2012)
  • Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

By: Christopher A. Bartlett
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Hong Kong; Japan; Taiwan; Europe
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project (TN)." Harvard Business School Teaching Note 304-023, March 2004. (Revised November 2012.)
  • November 2003
  • Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens, the technology that prevents... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • February 2025
  • Teaching Note

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr and James Palano
Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details
Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry
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Kerr, William R., and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Teaching Note 825-125, February 2025.
  • September 2020
  • Teaching Note

First Aid Beauty

By: Karen G. Mills and Annie Dang
Teaching Note for HBS Case No. 319-082. View Details
Keywords: Entrepreneurship; Venture Capital; Term Sheets; Decision Choices And Conditions; Preferred Shares; Common Stock; Beauty and Cosmetics Industry
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Mills, Karen G., and Annie Dang. "First Aid Beauty." Harvard Business School Teaching Note 321-013, September 2020.
  • September 2013 (Revised November 2015)
  • Case

Living Proof: Are We a Technology Company or a Beauty Company?

By: Willy Shih

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details

Keywords: Hair Care; Personal Care; Science-based; R&D; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Science-Based Business; Business Strategy; Commercialization; Corporate Strategy; Technology Platform; Expansion; Beauty and Cosmetics Industry; United States; Boston; Cambridge
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Shih, Willy. "Living Proof: Are We a Technology Company or a Beauty Company?" Harvard Business School Case 614-013, September 2013. (Revised November 2015.)
  • July–August 2012
  • Article

The Growth Opportunity That Lies Next Door

By: G. Jones
This article uses the case of Natura, the largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in those countries... View Details
Keywords: Brazil; Marketing; Green Marketing; Environment; Globalization; Developing Countries and Economies; Geographic Location; Growth and Development Strategy; Beauty and Cosmetics Industry; Latin America; Europe
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Jones, G. "The Growth Opportunity That Lies Next Door." Harvard Business Review 90, nos. 7-8 (July–August 2012): 141–145.
  • November 2010 (Revised December 2011)
  • Supplement

Oriflame S.A. (C)

By: David F. Hawkins and Karol Misztal
Notes from Oriflame's 2009 annual report relevant to the assessment of the monetary impact of Oriflame's FX risk management actions. View Details
Keywords: Financial Reporting; Financial Statements; International Accounting; Currency Exchange Rate; Annual Reports; Management Analysis, Tools, and Techniques; Risk Management; Standards; Beauty and Cosmetics Industry
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Hawkins, David F., and Karol Misztal. "Oriflame S.A. (C)." Harvard Business School Supplement 111-052, November 2010. (Revised December 2011.)
  • April 1991 (Revised March 2017)
  • Teaching Note

Mary Kay Cosmetics: Sales Force Incentives (A) and (B)

By: Robert Simons
Teaching Note for (9-190-103) and (9-190-122). View Details
Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry
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Simons, Robert. "Mary Kay Cosmetics: Sales Force Incentives (A) and (B)." Harvard Business School Teaching Note 191-198, April 1991. (Revised March 2017.)
  • August 2010 (Revised February 2012)
  • Supplement

Cosmeticos de Espana, S.A. (B)

By: David F. Hawkins
Second case in the Cosmeticos de Espana case series. What should management's accounting response be to a devaluation of the Bolivar? View Details
Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (B)." Harvard Business School Supplement 111-020, August 2010. (Revised February 2012.)
  • August 2010 (Revised February 2012)
  • Case

Cosmeticos de Espana, S.A. (A)

By: David F. Hawkins
Management must decide which exchange rate to use to consolidate the company's Venezuelan subsidiary. View Details
Keywords: Financial Statements; Business Subsidiaries; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (A)." Harvard Business School Case 111-019, August 2010. (Revised February 2012.)
  • July 2007 (Revised January 2008)
  • Supplement

Andrea Jung: Empowering Avon Women (B)

By: William W. George
Keywords: Beauty and Cosmetics Industry
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George, William W. "Andrea Jung: Empowering Avon Women (B)." Harvard Business School Supplement 408-036, July 2007. (Revised January 2008.)
  • September 1988
  • Supplement

Bella Beauty Products, Inc. (D)

By: Benson P. Shapiro
Keywords: Beauty and Cosmetics Industry
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Shapiro, Benson P. "Bella Beauty Products, Inc. (D)." Harvard Business School Supplement 589-032, September 1988.
  • September 1988 (Revised April 1991)
  • Case

Bella Beauty Products, Inc. (C)

By: Benson P. Shapiro
Keywords: Beauty and Cosmetics Industry
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Shapiro, Benson P. "Bella Beauty Products, Inc. (C)." Harvard Business School Case 589-030, September 1988. (Revised April 1991.)
  • October 1982 (Revised August 1999)
  • Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details
Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry
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Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

food, medicine, or cosmetics you use. Consumers would end up restricting what they buy to a few trusted brands. In effect, the FDA has made competition possible in consumer products and even in pharmaceuticals (particularly through the... View Details
Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health
  • July 1981 (Revised December 1984)
  • Case

American Distilling Co. (B)

By: William E. Fruhan Jr.
Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Fruhan, William E., Jr. "American Distilling Co. (B)." Harvard Business School Case 281-009, July 1981. (Revised December 1984.)
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