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- All HBS Web (426)
- Faculty Publications (58)
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- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details
Keywords: by Manda Salls
- 04 Aug 2014
- Op-Ed
Why Small-Business Lending Is Not Recovering
self-employed person declined 19 percent in real terms between 2007 and 2010, according to the Federal Reserve's Survey of Consumer Finances. And a survey by the National... View Details
- 27 Sep 2011
- First Look
First Look: September 27
specificity at the individual level. We discuss the implications of our results for the study of learning and experience as well as for the providers and consumers of outsourced services. Download the paper:... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
example, in a February 2012 survey by the Pew Research Center, 73 percent of 2,253 adult respondents answered they would not be OK with a search engine (such as Google) keeping track of their searches and using the results to personalize... View Details
Keywords: by Carmen Nobel
- 23 Mar 2010
- First Look
First Look: March 23
(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details
Keywords: Martha Lagace
- 21 Jul 2014
- Research & Ideas
Is a Gap in Small-Business Credit Holding Back the American Economy?
financial reform legislation, the gap in small business credit data was recognized and a specific provision was included to allow for more credible monitoring for small business access to bank credit. Section 1071 of the Dodd-Frank Act amended the Equal Opportunity Act... View Details
- 24 Apr 2012
- First Look
First Look: April 24
structuring of consumer loans than those who are not. Conditional on using decision-making authority, their decisions are also less risky ex post. These findings demonstrate employee selection as an important, but understudied, element of... View Details
Keywords: Carmen Nobel
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what... View Details
Keywords: by Dina Gerdeman
- 16 Dec 2008
- First Look
First Look: December 16, 2008
with pro-organizational suggestions, is pervasive and is driven by a set of common implicit theories about speaking up in organizations. Our second study used scenarios about speaking up to validate and extend these findings through analysis of quantitative and... View Details
Keywords: Sean Silverthorne
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily closing as View Details
- 30 Jan 2018
- First Look
January 30, 2018
Luck and Support for Classical Benefit-based Taxation By: Weinzierl, Matthew C. Abstract—U.S. survey respondents' views on distributive justice differ in two specific, related ways from what is conventionally assumed in modern optimal tax... View Details
Keywords: Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
have preferences over relative outcomes, we derive predictions about the antecedents and consequences of dividing equity equally among all founders. Using proprietary survey data, we empirically test the predictions. Our central finding... View Details
Keywords: Sean Silverthorne
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 13 Oct 2015
- First Look
October 13, 2015
contribution rates differ between employees hired before versus after the Roth introduction, which means that the amount of retirement consumption being purchased by 401(k) contributions increases after the Roth introduction. A survey... View Details
- 21 Nov 2012
- Research & Ideas
What Health Care Managers Need to Know--and How to Teach Them
Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
current environment, CEOs need to continue to speak up and serve a role of accountability.” Patricia Caballero regards CEO activism as inevitable: “We have reached the point where CEO activism is part of our reality. Surveys show View Details
Keywords: by James Heskett
- 22 Jan 2007
- Research & Ideas
The Immigrant Technologist: Studying Technology Transfer with China
entrepreneurship in China? A: Our interviews in Beijing and Shanghai emphasized that China is not for everybody. Even though the country generates a lot of excitement, offers a huge consumer market, and retains a lower-cost but very... View Details
- 24 Oct 2012
- Research & Ideas
Want People to Save More? Send a Text
Surprisingly, the higher-interest rate option had little impact on savings, neither with the amount saved nor by inspiring participants to move over savings from preexisting accounts. "Our survey evidence suggests that many... View Details
Keywords: by Kim Girard
- 20 Feb 2008
- First Look
First Look: February 20, 2008
correlation between these two series over time. Purchase the paper from SSRN ($5): http://papers.nber.org/papers/w13755 Consumer Demand for Prize-Linked Savings: A Preliminary Analysis Authors:Peter Tufano, Nick Maynard, and Jan-Emmanuel... View Details
Keywords: Martha Lagace
- 06 Sep 2011
- Research & Ideas
How Small Wins Unleash Creativity
employee emotions, the list looks the same, although many add interpersonal support. Rarely—very rarely—does anyone mention progress in the work and how managers should support it. A 2009 McKinsey survey on motivating people at work... View Details
Keywords: by Carmen Nobel