Consumer Search - Publications - Faculty & Research

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum conflict side to the win-win cooperation side to achieve business success and relieve personal... View Details

Keywords: by Benson Shapiro; Manufacturing

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly turned off existing creative and searched for new brand stories to tell that better reflected the new cultural environment. View Details

Keywords: by Sean Silverthorne

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details

Keywords: by Susan Young

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

rely on the reputation of the nonprofit and the belief they have that the organization is doing, and will continue to do, good work. Edelman PR tracks consumer trust in global brands and has found that many global NGOs such as Amnesty... View Details

Keywords: by Manda Salls

10 Feb 2016
Blog Post

Combining an Interest in Music and Business

my promise to myself was to actively maintain music as a core part of my life, as I was afraid the “MBA life” would be too time consuming to be able to do any music. Although I did continue to sing, I am a little embarrassed to admit that... View Details

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website... View Details

Keywords: by Kristen Senz

Web

Industry Information - Alumni

the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the View Details

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

going to do it more conveniently,’” says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which debuts tomorrow. “Incumbents tend to respond to decoupling by gluing... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

Web

Career Support - Business & Environment

search tips and resources. Students can also view and apply for job opportunities, research organizations (login required) that recruit on campus, schedule interviews, and sign up for programs and coaching appointments. 12twenty Internal... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely agreed with this decision, with 77 percent claiming that brands in their marketing communications... View Details

Keywords: by Jill Avery and Richard Edelman

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

because of these incentives as well.[75] Qcells is also searching for a site for their 9 gigawatt solar manufacturing facility thanks to IRA funding, which is projected to support about 4,000 construction jobs throughout its construction... View Details

05 Mar 2019
Blog Post

Part 2: Military Transition and the JD/MBA - The Path to Your Goals

are engaged in a military-affiliated ILE/IDE advanced degree by correspondence) is not easy. It consumes time and energy that the typical student at either HLS or HBS can invest in social life, building relationships, extracurricular... View Details

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog food, which would require... View Details

Keywords: by James Heskett; Retail

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

wait for care. Patagonia lists the suppliers for each item on its website, while Southwest Airlines’ “transfarency” campaign pledges to save customers from hidden fees. After all, customers are already turning to Google searches and... View Details

Keywords: by Danielle Kost

25 Jan 2024
Blog Post

Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures

Climate Stories Episode #15 – Hilton Augustine III - Finding and Funding Climate Technology Solutions Episode 15 of Climate Stories focuses on recent HBS alumnus, Hilton Augustine III. A veteran of consulting, electric vehicle manufacturing and venture investing, this... View Details

01 Mar 2014
News

Generation Next

to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board... View Details

Keywords: Mark Bergen; Godrej Group; Management

01 Aug 1998
News

High Honors

a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

loyal customer is a big deal for others as well. It's important for those among us who believe that employee and customer loyalty are important determinants of businesses' growth and profitability. It may mean a lot for us as consumers as... View Details

Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details