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Publications

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  • All HBS Web  (581)
    • People  (1)
    • News  (84)
    • Research  (434)
    • Events  (3)
  • Faculty Publications  (133)

Show Results For

  • All HBS Web  (581)
    • People  (1)
    • News  (84)
    • Research  (434)
    • Events  (3)
  • Faculty Publications  (133)
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  • 29 May 2007
  • First Look

First Look: May 29, 2007

  Working PapersLeading and Creating Collaboration in Decentralized Organizations Authors:Heather M. Caruso, Todd Rogers, and Max Bazerman Download the paper: http://www.hbs.edu/research/pdf/07-090.pdf Extremeness Seeking: When and Why View Details
Keywords: Martha Lagace
  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

Preferences and Intrapersonal Conflict Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between the preferences people... View Details
Keywords: Martha Lagace
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details
Keywords: by Dina Gerdeman; Consumer Products; Consumer Products
  • 09 Feb 2024
  • HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

be wary of the drugs and prefer the alternative models. Lambert: So new drugs like Ozempic and Wegovy really are going to change the weight loss industry? Herzlinger: Yes. They’re helpful, no question. But don’t get stars in your eyes.... View Details
Keywords: by Lane Lambert; Health; Pharmaceutical
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

include the founders and leaders of organizations such as Google and Facebook. Their business models are centered around the exchange of a “free” service for free information about us that can later be combined with other data and sold. They regard users not as View Details
Keywords: by James Heskett; Consumer Products; Consumer Products
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating on the consensus forecasting approach around which the process revolves. Our... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2014
  • First Look

First Look: March 25

link: http://www.palgrave.com/Products/TitlePrint.aspx?PID=362801 August 2013 Proceedings of the National Academy of Sciences Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men By: Brooks, Alison Wood, Laura Huang, Sarah... View Details
Keywords: Sean Silverthorne
  • 25 Jan 2016
  • Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

market price of three consumer products. Before making their guesses, they received “audience suggestions” for what they should bid. When given the chance to choose which audience members would help them on future bids, participants were... View Details
Keywords: by Carmen Nobel
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the View Details
Keywords: by Dina Gerdeman
  • 24 Jul 2000
  • Research & Ideas

Value Maximization and Stakeholder Theory

consuming their economic rents in this manner. Enlightened Stakeholder Theory Enlightened stakeholder theory is easy to explain. It can take advantage of most that stakeholder theorists offer in the way of processes and audits to measure... View Details
Keywords: by Michael C. Jensen
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
Keywords: Sean Silverthorne
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

strategies firms should employ to navigate the COVID-deaccession crisis. We now provide five customer-centric principles for firms to deploy. Expand your digital footprint. Companies need to adjust to the new reality that customers prefer... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details
Keywords: by Sean Silverthorne
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

case the record companies. We believe that from the point of view of Apple, 99 cents is too expensive. Because profit comes mainly from the sale of hardware, Apple is likely to prefer lower download prices. From the point of view of... View Details
Keywords: by Sean Silverthorne; Music
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer... View Details
Keywords: by Kristen Senz
  • 28 Aug 2012
  • First Look

First Look: August 28

that preferences for masculinity versus femininity mediated White participants' attraction to Blacks relative to Asians. Analysis of the 2000 United States Census replicated this pattern with interracial marriages. In Study 5, Blacks were... View Details
Keywords: Sean Silverthorne
  • 19 May 2015
  • First Look

First Look: May 19

the conventional financial system and the real economy. Publisher's link: http://pubs.aeaweb.org/doi/pdfplus/10.1257/jep.29.2.213 May 2015 Journal of Public Economics De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

"reserve requirement" to back up supply commitments. Enron had a major advantage over competitors as a middleman between producers and consumers because it operated one of the nation's largest natural gas pipeline networks.... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace
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