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- Faculty Publications (62)
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- All HBS Web (302)
- Faculty Publications (62)
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck because the content they're... View Details
- 01 Mar 2017
- News
Alumni Take Cold Calls in New York City
focused on 23andMe, whose sale of genetic testing kits directly to consumers was challenged by the Food & Drug Administration. Quelch, who coauthored the case, is also on the faculty of the Harvard T.H. Chan School of Public Health. The... View Details
- Profile
Blake Landro
Making a dramatic shift in both industry and location, Blake decided to make a difference at Google, in Mountain View, CA, where he worked on Google Checkout, an online payment platform for small- to medium-sized businesses. “It had just... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni
- Web
Buy Now, Pay Later: Credit, Information, and the Courts
the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits As pioneers of the nascent information industry, the nineteenth-century credit ratings firms survived near-fatal attacks on several fronts.... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
was not new to the late nineteenth century. Rural consumers had long bartered butter, eggs, horseradish, and other foodstuffs with storekeepers in exchange for sugar, coffee, and other items that could not be made at home. 55 Retailers... View Details
Keywords: by Nancy F. Koehn
- 26 Apr 2011
- News
BioMine Strikes Gold
Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Watch their pitch. Midwest/Central U.S. Marc Hoecker, MBA '08 vinsnap mobile automotive marketing Watch their pitch. New England Marco Bitran, MBA '03 AI... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s ability to link View Details
- 01 Dec 2010
- News
Eight Join HBS Faculty
interface of technology and marketing and has studied how marketing is impacted by technology that enables firms to learn more about consumers and competitors. Kumar earned his Ph.D. from Carnegie Mellon University, where he received the... View Details
- 06 Dec 2021
- News
Tipping Point
forced to work from home in the pandemic, it pivoted from B2B sales to a consumer-focused business plan. The shift allowed Nyamumbo to more fully realize her initial goal of connecting producer and consumer. According to Nyamumbo, View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
adjacent industries, where other platforms might be poised to strike (e.g., smart phones moving into the PDA industry); and conversely, spotting expansion opportunities in adjacent industries (e.g., NTT DoCoMo expanding into payment... View Details
- 01 Jun 2016
- News
Case Study: On the Table
choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can... View Details
- 01 Mar 2007
- News
The Plight of the Global Poor
impoverished Mexican families to build their own housing; or in Brazil, with Kodak’s no-frills camera/film packages, or the department store Magazine Luiza’s (see page 42) merchandise, payment plans, and customer service, all designed to... View Details
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit if View Details
Keywords: Sean Silverthorne
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
materials that enables impoverished Mexican families to build their own housing; or in Brazil, with Kodak's no-frills camera/film packages, or the department store Magazine Luiza's merchandise, payment plans, and customer service, all... View Details
Keywords: by Garry Emmons
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
of both their consumers and regulators. “Usually, with debt collection, the object is to dial for dollars—collect as much as you can in the first phone call, and then outsource the work to the legal system,” says Campbell, whose research... View Details
- 15 Mar 2016
- First Look
March 15, 2016
evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would... View Details
- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
made appliances and furniture. Now that only stellar borrowers with large down payments and hefty incomes get mortgages, we have seen the homebuilding and home-buying industry, and with it the economy, retrench. As for retail, now that... View Details
- 29 May 2006
- What Do You Think?
How Important Is the “Service Sector Effect” on Productivity?
Summing Up Do increases in social sector productivity, which seem to prevail at least in the U.S., benefit consumers at the expense of workers? Or is the scale weighted in favor of the latter who may benefit two ways, in terms of both an... View Details
- 01 Sep 2008
- News
Mara Aspinall
change that. Going forward, we need to view diagnostics, devices, and drugs in terms of the objective value that each creates. What about patient attitudes? Do you think most health-care consumers are ready to place their faith in... View Details