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Show Results For
- All HBS Web
(327)
- People (2)
- News (80)
- Research (197)
- Multimedia (2)
- Faculty Publications (109)
Michael Kaplan
expansion of Blue Stripes Cacao Chocolate. He is currently launching a new venture in the consumer space. Michael has served as a speaker at the annual Women’s Wear Daily Digital Forum and Women’s Wear Daily Beauty Forum, a guest speaker... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
ranging from minor modifications to major new innovations. The user-friendly tools, often integrated into a package we call a "tool kit for customer innovation," deploy new technologies like computer simulation and rapid... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 15 Dec 2015
- Blog Post
One MBA's Path to Boston Consulting Group
people. Lastly, I wanted to build out my consumer packaged goods knowledge that I began building while working at PepsiCo. Consulting felt like the right match but the question became which firm and why.... View Details
- 09 Dec 2013
Marketing & CPG Prospective Student Webinar
This online information session will highlight the resources available to students coming from or who are interested in pursuing a career in marketing or in consumer packaged goods (CPG). There will be a... View Details
- 03 Aug 2022
- News
Hungry for Change
Management consulting doesn’t lend itself to a balanced diet. Always on the go for her projects at Kurt Salmon, Kate Flynn (MBA 2012) would grab whatever packaged food appeared healthiest to her. For a long time, she sought low-calorie... View Details
Keywords: April White
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year... View Details
Keywords: Julia Hanna
- Career Coach
Aaron Mitchell
Aaron (HBS '11) has spent his career building expertise in Human Capital Management for Consumer Packaged Goods and Financial Services firms in the United States and Asia. He is currently the Head of Talent... View Details
- 12 May 2015
- Blog Post
A Summer Internship in General Management
experiences. I was invited to interview during the January interview period and received my offer at the end of the week. What surprised you the most about your internship? I was truly surprised by the nature of the general manager role. At General Mills, and at many... View Details
- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer... View Details
- 29 May 2013
- Blog Post
Perks of the LVMH Family
we got a healthy dose of the quirky, fun brand’s personality. The reception area alone is a swift transport to all that is pink and sassy. Then we learned about the history of the brand, why its packaging and product names are so witty... View Details
Keywords: Consumer Products / Retail
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
- 02 Nov 2016
- Blog Post
Career and Internship Choices for the Classes of 2016 and 2017
consumer packaged goods, with the later appearing to be driven by interest in smaller, early-stage companies. View a complete analysis of the career and internship choices for the MBA Classes of 2016 and... View Details
Keywords: All Industries
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
change, the Tropicana packaging change—that initially generated a lot of negative feedback from consumers. But actually, this criticism could be construed as a positive. When consumers rebel against some... View Details
Keywords: April White
- Profile
Rocio Parra
Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged... View Details
Keywords: Retail
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging strategy and production of over... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor management -... View Details
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
The future of e-commerce will be shaped by a new generation of companies that can consistently deliver convenience, information, entertainment, and savings -- an as-yet-unrealized package that will have an impact summed up by... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
expensive—one cake sells for the same price as a package of 12 original cakes. The biggest challenge was how to differentiate the new version. While interviewing consumers in Seoul about their snack... View Details
- Student-Profile
Talia Gillis
to employees without legal representation, highlighted how difficulties in calculating social benefits, severance packages or assessing settlement offers created significant barriers for employees, rendering many legal protections futile.... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle... View Details