Publications

May 2006 (Revised November 2006)
Case

DVD War

By: David B. Yoffie and Michael Slind

In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details

Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Electronics Industry

June 2005
Background Note

Overview of the Japanese Apparel Market

By: Rajiv Lal and Arar Han

Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details

Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Apparel and Accessories Industry; Asia; China; Japan; Korean Peninsula

19 Jan 2011
First Look

First Look: Jan. 18

http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details

Keywords: Sean Silverthorne

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

few falsehoods to lift cosmetics from an accessory for prostitutes to a desired luxury item. Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?Countries such as Israel now realize they need to engage in place branding... View Details

Keywords: by Sean Silverthorne; Retail

15 Jul 2013
Research & Ideas

Five Imperatives for Improving Health Care

that it's critical to encourage consumers to pursue healthier lifestyles. But just as importantly, patients also need better access to data on both the cost and potential outcome of specific medical procedures. Moreover, they need a... View Details

Keywords: by Carmen Nobel; Health

24 Apr 2012
First Look

First Look: April 24

structuring of consumer loans than those who are not. Conditional on using decision-making authority, their decisions are also less risky ex post. These findings demonstrate employee selection as an important, but understudied, element of... View Details

Keywords: Carmen Nobel

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

Read Now

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

readers. They've connected with consumers' desire to be with others who are like themselves. The Swiss understood the importance of helping consumers build an emotional connection with their watches. My sense is that the same holds true... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Consumer Products Industry; United States

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

example of a company that has been on this journey? A: Best Buy, the largest dedicated consumer electronics retailer in the United States, provides a good example of a company that developed an outside-in... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

Article

The Re-Industrialization of the United States?

By: Willy C. Shih

Talk of "re-industrialization" in the United States has been supported by a seeming resurgence in manufacturing, but this is driven more by the end of labor arbitrage and increasing coordination costs of offshore manufacturing. Aggressive restructurings and significant... View Details

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

2020, Delta’s plans looked promising. It was the first airline to headline the Consumer Electronics Show in Las Vegas, with Bastian as the headline speaker. He was joined on stage by Nicole Jones, the... View Details

Keywords: by Lane Lambert; Air Transportation

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details

Keywords: by Rachel Layne

2020
Case

Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration

By: Andrew J. Hoffman

The Sustainable Apparel Coalition (SAC) was founded in 2010 to develop a common set of sustainability standards for the apparel, footwear, and home textile industries. The organization was an example of pre-competitive collaboration, a strategy in which companies... View Details

Keywords: Environmental Sustainability; Cooperation; Social Issues; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Performance Evaluation; Apparel and Accessories Industry