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    Jeremy Yang

    Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products
    • November 2019 (Revised April 2021)
    • Technical Note

    Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

    By: John R. Wells and Benjamin Weinstock
    In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details
    Keywords: Batteries; Rechargeable Batteries; Lithium-ion; Lithium-ion Batteries; Electric Vehicle; Electric Vehicles; Energy Entrepreneurship; Energy Markets; Energy Storage; Battery; Demand Uncertainty; Demand Forecasting; Supply ＆ Demand; Supply And Demand; Capacity Planning; Tesla; Technological And Scientific Innovation; Technological Change; Technology Change; Technology Commercialization; Policy Change; Subsidies; Power/Energy; Power Grid; Energy Policy; Developing Markets; Alevo; Samsung; LG Chem; CATL; Northvolt; General Motors; Energy; Entrepreneurship; Technological Innovation; Commercialization; Policy; Demand and Consumers; Forecasting and Prediction; Supply and Industry; Emerging Markets; Competitive Strategy; China
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    • Research Summary

    Managing Marketspace Service Interfaces

    By: Jeffrey F. Rayport

    Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

    • 14 May 2008
    • Research & Ideas

    Getting Down to the Business of Creativity

    a three-year study of 238 professionals from seven companies in the high-tech, consumer products, and chemicals industries. Without revealing the focus of their study, they asked the subjects (all of whom were working on projects... View Details
    Keywords: by Julia Hanna; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
    • Web

    Hiring Organizations

    Pioneers, Inc. EduSpaze EIG Global Energy Partners EIV Capital, LLC Electronic Arts Elephant Energy Elevate Ventures Elevation Capital Eleven Software Eli Lilly & Company Elliott Investment Management L.P. Elmington Emerson Emilia George... View Details
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    American Chicle Company, 1899–1922 Kenneth S. Adams Phillips Petroleum Company, 1938–1951 Terrence E. Adderley Kelly Services, 1967–Present Howard F. Ahmanson H. F. Ahmanson & Company, 1927–1968 Lester M. Alberthal, Jr. Electronic Data... View Details
    • January 2017
    • Case

    Expanding Ecommerce at Technos

    By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
    Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details
    Keywords: Technos; Watch; Wristwatch; Ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; Branding; Trade; Marketplace; Brands and Branding; Marketing Strategy; Internet and the Web; E-commerce; Digital Marketing; Apparel and Accessories Industry; Brazil
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    • 11 Feb 2008
    • Research & Ideas

    Does Democracy Need a Marketing Manager?

    marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and importance of marketing as a force for social good," the... View Details
    Keywords: by Sean Silverthorne
    • December 1997 (Revised April 1998)
    • Case

    www.springs.com

    By: F. Warren McFarlan and Melissa Dailey
    Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details
    Keywords: Information Technology; Operations; Product Marketing; Management; Strategy; Consumer Products Industry; South Carolina
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      David E. Bell

      David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

      During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

      Keywords: agribusiness; agriculture; apparel; e-commerce industry; fashion; food; food processing; grocery; insurance industry; marketing industry; retailing
      • 31 May 2011
      • First Look

      First Look: May 31

      and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to... View Details
      Keywords: Sean Silverthorne
      • 29 May 2007
      • First Look

      First Look: May 29, 2007

        Working PapersLeading and Creating Collaboration in Decentralized Organizations Authors:Heather M. Caruso, Todd Rogers, and Max Bazerman Download the paper: http://www.hbs.edu/research/pdf/07-090.pdf Extremeness Seeking: When and Why View Details
      Keywords: Martha Lagace
      • June 2022
      • Case

      Zalando: Becoming the Starting Point for Fashion

      By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
      Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
      Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Europe
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      • 30 May 2018
      • Research & Ideas

      Should Retailers Match Their Own Prices Online and in Stores?

      break. These somewhat captive consumers will gladly pay this price to avoid leaving the store empty-handed. Moreover, rivals will likely follow suit. Low-end retailers often don’t bother Certain types of retailers are especially inclined... View Details
      Keywords: by Dina Gerdeman; Retail
      • 27 Jun 2017
      • First Look

      First Look at New Research and Ideas, June 27

      century and today. It tells the story of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet rather than consume it. The social and religious beliefs that drove... View Details
      Keywords: Sean Silverthorne
      • Web

      All Industries

      Percentile Base N/A $41k 88% Receiving Other Services 1% $160k 25th Percentile Base $165k Median $200k 75th Percentile Base N/A N/A Technology 16% + – Expand Row $144k 25th Percentile Base $165k Median $185k 75th Percentile Base $25k 43% Receiving $28k 35% Receiving... View Details
      • December 2012 (Revised April 2025)
      • Case

      AmTran Technology Ltd.

      By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
      As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,... View Details
      Keywords: Modularity; Technology Transitions; Analog; Digital; Television; TV; Flat-panel; ATSC; NTSC; Video; Global Strategy; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Product Development; Product Design; Supply Chain; Business Strategy; Competitive Strategy; Technology Adoption; Digital Platforms; Electronics Industry; Taiwan; United States; Japan
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      • 28 Aug 2007
      • First Look

      First Look: August 28, 2007

      satisfy the growing American consumer demand for lighting, appliances, and consumer electronics in the 1910s to 1920s as well as in the 1950s and 1960s. GE's top executives... View Details
      Keywords: Martha Lagace
      • Web

      Employment Data Trends

      <1% 1% <1% <1% 1% Technology 19% 19% 19% 16% 16% Consumer Electronics 1% <1% 1% <1% <1% E-Commerce 3% 2% 2% 2% 2% Equipment / Hardware / Networking <1% <1% <1% 0% <1% Internet Services 6% 6% 3% 4% 3%... View Details
      • 01 Jun 2023
      • HBS Case

      A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

      At age 32—feeling far removed from the violent street crimes that had consumed his teens and 20s—Larry Miller just knew he was nailing a job interview with a senior partner at Arthur Andersen. That is, until he came clean about his... View Details
      Keywords: by Dina Gerdeman; Apparel & Accessories