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- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Dec 1999
- News
The Way You See It
respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for business Most influential... View Details
- 01 Jun 2020
- News
Unleashed
crisis. What is cause for celebration or pride or shame. Culture even determines something as fundamental as what is funny. Humor is not a universal truth; it’s a cultural one. For example, a culture challenge at Riot Games was that View Details
Keywords: Jen McFarland Flint
- 01 Mar 2009
- News
Damon Silvers
that trouble was coming, just as the fact that in the United States consumer consumption has gone from 65 percent to 70 percent of GDP since 1970. The idea that the United States can maintain 300 million people in a broadly middle-class... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 20 Nov 2015
- News
Room to Grow
Despite New England’s long traditions of farming and fishing, only an estimated 5–10 percent of the food consumed in the region is actually produced there. That’s a fact Andrew Kendall (MBA 1988) is working hard to change. “At least 50... View Details
Keywords: Margie Kelley
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
provides readers with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Buying a Small Business:... View Details
- 01 Sep 2014
- News
All For One
employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top environmental brand in 2012. While creating... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
consumer behavior and replacing petroleum-based plastics altogether. At S’well, Kauss estimates that each bottle she sells can replace at least 167 single-use plastic ones per year—enough to put her Million... View Details
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
consumer deleveraging. This, in turn, has created defaults among financial institutions.” In this context, Kaplan maintains that the financial rescue plan was necessary but not sufficient by itself. “There has to be a second step, and it... View Details
- 04 May 2010
- News
The History of Beauty
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
circle to promote innovation, collaboration, and overall behavior change. Henderson explained that businesses attempting to cooperate pushes regulation, which in turn creates incentive for innovation. Hwang offered a call to action:... View Details
- 01 Jun 2003
- News
Student Conferences, at a Glance
Lee-Chin, chairman and CEO of AIC, a Canadian mutual fund company. “Our behavior today will be our history tomorrow,” Chin said. “We have to make sure it is well written.” Panels included alumni from recent MBA classes discussing the ups... View Details
- 01 Dec 2009
- News
Hope for Reform Dims
excessive consumer and corporate debt. “Regulatory structures failed to keep up” with innovations in the marketplace, he added. Thain took the top spot at Merrill Lynch in December 2007, resigning as CEO of the NYSE Euronext. Previously,... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
- 01 Sep 2020
- News
The Devil You Don’t Know
signal to people that there will be demand in the future and things are going to get better. The way to send that signal, in his view, was through deficit spending. If the government borrowed heavily and spent the money, that would send a signal of rising demand; View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
developed an imaging material comparable to paper, it would need to partner with others to build the display modules, handheld devices, digital content libraries, and e-commerce services to take advantage of it. And before sales could really take off, View Details
- 13 Sep 2019
- News
Hollywood Ending
big-screen subscriptions for cable or any of the many streaming services, from Amazon to Hulu, that people are consuming in their evening hours—a market against which Whitman says they are not in direct competition. The founders worked... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
MBA 2011) were semifinalists in the 2010 contest with FashionStake, a “community-curated marketplace for independent fashion” that circumvents the traditional department store model by giving consumers a voting voice to determine which... View Details
- 15 Jun 2021
- News
June 2021 Books and Podcasts
consumers and shopping habits in the next few years. Real Estate, a Love Story: Wisdom, Honor, and Beauty in the Toughest Business in the World By Joshua Benaim (MBA 2006) Disruption Books With this book, a blend of memoir and strategy,... View Details