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  • All HBS Web  (1,722)
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    • News  (228)
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  • All HBS Web  (1,722)
    • People  (1)
    • News  (228)
    • Research  (1,292)
    • Events  (3)
    • Multimedia  (2)
  • Faculty Publications  (759)
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  • 15 Jun 2021
  • News

Turning Point: Tell Me More

major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
Keywords: politics; communication; voting; demographics
  • 01 Dec 1999
  • News

The Way You See It

respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for business Most influential... View Details
Keywords: Garry Emmons. Data collection by Ericka Webb.
  • 01 Jun 2020
  • News

Unleashed

crisis. What is cause for celebration or pride or shame. Culture even determines something as fundamental as what is funny. Humor is not a universal truth; it’s a cultural one. For example, a culture challenge at Riot Games was that View Details
Keywords: Jen McFarland Flint
  • 01 Mar 2009
  • News

Damon Silvers

that trouble was coming, just as the fact that in the United States consumer consumption has gone from 65 percent to 70 percent of GDP since 1970. The idea that the United States can maintain 300 million people in a broadly middle-class... View Details
Keywords: Roger Thompson; Administration of Economic Programs; Government; Transportation Equipment Manufacturing; Manufacturing; Transportation
  • 01 Mar 2017
  • News

Swimming with the Stream

(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
  • 20 Nov 2015
  • News

Room to Grow

Despite New England’s long traditions of farming and fishing, only an estimated 5–10 percent of the food consumed in the region is actually produced there. That’s a fact Andrew Kendall (MBA 1988) is working hard to change. “At least 50... View Details
Keywords: Margie Kelley
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

provides readers with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Buying a Small Business:... View Details
  • 01 Sep 2014
  • News

All For One

employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top environmental brand in 2012. While creating... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 25 Feb 2020
  • News

Beyond the Plastisphere

consumer behavior and replacing petroleum-based plastics altogether. At S’well, Kauss estimates that each bottle she sells can replace at least 167 single-use plastic ones per year—enough to put her Million... View Details
Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Manufacturing
  • 01 Dec 2008
  • News

No Easy Fix for the Financial Crisis

consumer deleveraging. This, in turn, has created defaults among financial institutions.” In this context, Kaplan maintains that the financial rescue plan was necessary but not sufficient by itself. “There has to be a second step, and it... View Details
Keywords: Roger Thompson;Martha Lagace; deregulation; moral hazard; the middle class; Finance
  • 04 May 2010
  • News

The History of Beauty

Keywords: Prof. Geoffrey Jones; beauty products; grooming; Clothing and Clothing Accessories Stores; Retail Trade
  • 20 Mar 2019
  • News

Reimagining Capitalism in a World on Fire

circle to promote innovation, collaboration, and overall behavior change. Henderson explained that businesses attempting to cooperate pushes regulation, which in turn creates incentive for innovation. Hwang offered a call to action:... View Details
Keywords: Allison Webster; Transit and Ground Passenger Transportation; Transportation
  • 01 Jun 2003
  • News

Student Conferences, at a Glance

Lee-Chin, chairman and CEO of AIC, a Canadian mutual fund company. “Our behavior today will be our history tomorrow,” Chin said. “We have to make sure it is well written.” Panels included alumni from recent MBA classes discussing the ups... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2009
  • News

Hope for Reform Dims

excessive consumer and corporate debt. “Regulatory structures failed to keep up” with innovations in the marketplace, he added. Thain took the top spot at Merrill Lynch in December 2007, resigning as CEO of the NYSE Euronext. Previously,... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Administration of Economic Programs; Government
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 01 Sep 2020
  • News

The Devil You Don’t Know

signal to people that there will be demand in the future and things are going to get better. The way to send that signal, in his view, was through deficit spending. If the government borrowed heavily and spent the money, that would send a signal of rising demand; View Details
  • 01 Sep 2009
  • News

E Ink’s Wild Ride

developed an imaging material comparable to paper, it would need to partner with others to build the display modules, handheld devices, digital content libraries, and e-commerce services to take advantage of it. And before sales could really take off, View Details
Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing
  • 13 Sep 2019
  • News

Hollywood Ending

big-screen subscriptions for cable or any of the many streaming services, from Amazon to Hulu, that people are consuming in their evening hours—a market against which Whitman says they are not in direct competition. The founders worked... View Details
Keywords: Jen McFarland Flint; photo by Christina Gandolfo
  • 01 Jun 2011
  • News

The Best-Laid Plans

MBA 2011) were semifinalists in the 2010 contest with FashionStake, a “community-curated marketplace for independent fashion” that circumvents the traditional department store model by giving consumers a voting voice to determine which... View Details
Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 15 Jun 2021
  • News

June 2021 Books and Podcasts

consumers and shopping habits in the next few years. Real Estate, a Love Story: Wisdom, Honor, and Beauty in the Toughest Business in the World By Joshua Benaim (MBA 2006) Disruption Books With this book, a blend of memoir and strategy,... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
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