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- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer View Details
- 01 Sep 2010
- News
Dare to be Different
to do something extraordinary and every other brand in the market simply emulates it, those other brands lose, the marketplace loses, consumers lose, and you end up destroying value for everyone. So differentiation is not a formula.... View Details
- 02 Jan 2018
- News
Reconsidering Retirement
computer system to allow the company to reduce the costs paid to other firms—software expert Tuchman’s area—the men had to build trust with consumers used to relying on big-name financial services firms. That meant getting the right... View Details
- 01 Dec 2003
- News
Business Answers the Call
former assistant principal at St. Mark the Evangelist School in Harlem, Leschly later founded Exchange.com, an online marketplace for rare and hard-to-find consumer products. When his company was purchased by Amazon.com in 1999, CEO... View Details
- 05 Dec 2016
- News
The Dragon’s Tale
running out. The old low-cost manufacturing-for-export strategy had run out of steam. They were developing a new economic formula based on stimulating consumer consumption. More recently, there was an anticorruption campaign that created... View Details
Keywords: Deborah Blagg
- 25 Sep 2009
- News
Are You Being Served?
finding plenty of ways that companies frustrate their customers. These days, health care, airlines, and telecommunications, to name a few, are sectors that can drive consumers up the wall. Are you, valued customer, treated well, or at... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- 01 Sep 2010
- News
Dean Nohria Looks Ahead
beginning a distinguished two-decade academic career that culminated in his appointment, beginning July 1, as the School’s tenth Dean at age 48. A specialist in organizational behavior and leadership, Nohria has coauthored or coedited... View Details
Keywords: Roger Thompson
- 01 Sep 2006
- News
Street Singer
your classmates’ experiences. That’s part of the value of HBS. It’s huge.” At Morgan Stanley, which she joined right out of HBS, Harris leads the equity private placements effort in global capital markets and covers the retail and View Details
- 01 Dec 2009
- News
Taking the Plunge
traditional toilets, and they’re innovative in so many other areas, like special antibacterial glazes and low water consumption. Do they really need to pursue a strategy for the Washlet?” TOTO faces a few hurdles, notes Tripsas. The first and perhaps most obvious is... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
- 22 Feb 2022
- News
Brand New
meeting unprecedented demand: The furniture industry, used to 2 percent to 4 percent annual growth, Sundy says, has seen that climb to between 30 percent and 40 percent. “The question now is, How do you manage a business through the volatility that we’re seeing from a... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
Explosion of Capitalism Abroad Will Change Business Everywhere by Christopher Meyer (MBA 1974) with Julia Kirby (Harvard Business Review Press) The advanced economies that in 2000 consumed 75 percent of the world’s output will View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
- 01 Feb 1999
- News
New Releases
companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model... View Details
Keywords: Nancy O. Perry
- 01 Mar 2013
- News
Opening the Door
1981. The School's Nancy R. McPherson Professor of Business Administration, Herzlinger is the author of seven best-selling books, including her landmark volume Market-Driven Health Care (1997), which analyzed the revolutionary impact of View Details
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
circle to promote innovation, collaboration, and overall behavior change. Henderson explained that businesses attempting to cooperate pushes regulation, which in turn creates incentive for innovation. Hwang offered a call to action:... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
commitment to ethical behavior was the only way to right the ship. “You have to tackle problems head on and fix them,” says McNerney, who tested his crisis management chops again when confronting delays, cost overruns, and reliability... View Details
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
handling and has the least number of consumer complaints per passenger filed with the U.S. Department of Transportation. It gets its planes in and out of the gate faster than other major U.S. airlines and serves more passengers per... View Details