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- Research (1,289)
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- 29 Jan 2021
- News
Holding Business to Account
consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability and transparency, and really... View Details
- 01 Mar 2023
- News
Is AI OK?
willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
provides readers with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Buying a Small Business:... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
consumer behavior and replacing petroleum-based plastics altogether. At S’well, Kauss estimates that each bottle she sells can replace at least 167 single-use plastic ones per year—enough to put her Million... View Details
- 01 Feb 2001
- News
Drilling Down
depends upon the decisions of two or three people in the oil business— that's the leader of Saudi Arabia and the president of Mexico, principally," Stobaugh explains. Recent higher prices paid by consumers at the gas pumps aren't the work... View Details
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
offers a look at where they are headed. The millennial generation is so large as to beg the question, are millennials a single cohort? There are millennial homeowners and millennial teenagers. Parents and the parented. What beliefs and View Details
- 01 Jun 2017
- News
Better Hiring Through Brain Science
to a current tally of 25—and counts about two dozen clients. Among them is consumer goods giant Unilever, which has seen a 75 percent drop in hiring time since it started working with Pymetrics. “It used to take them four months to make a... View Details
Keywords: Dan Morrell
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 04 May 2010
- News
The History of Beauty
- 01 Dec 2009
- News
Hope for Reform Dims
excessive consumer and corporate debt. “Regulatory structures failed to keep up” with innovations in the marketplace, he added. Thain took the top spot at Merrill Lynch in December 2007, resigning as CEO of the NYSE Euronext. Previously,... View Details
- 01 Dec 1999
- News
The Way You See It
respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for business Most influential... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
“This has to be a shared mission,” Obama told attendees at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, where he signed the order onstage. “So much of our computer networks and critical... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 01 Sep 2008
- News
The Levitt Brand
“The Globalization of Markets.” In it, he described “a new commercial reality — the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.” In a world made much smaller and more... View Details
- 01 Jun 2020
- News
Unleashed
crisis. What is cause for celebration or pride or shame. Culture even determines something as fundamental as what is funny. Humor is not a universal truth; it’s a cultural one. For example, a culture challenge at Riot Games was that View Details
Keywords: Jen McFarland Flint
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
- 01 Sep 2020
- News
The Devil You Don’t Know
signal to people that there will be demand in the future and things are going to get better. The way to send that signal, in his view, was through deficit spending. If the government borrowed heavily and spent the money, that would send a signal of rising demand; View Details
- 01 Jun 2011
- News
The Best-Laid Plans
MBA 2011) were semifinalists in the 2010 contest with FashionStake, a “community-curated marketplace for independent fashion” that circumvents the traditional department store model by giving consumers a voting voice to determine which... View Details
- 20 Nov 2015
- News
Room to Grow
Despite New England’s long traditions of farming and fishing, only an estimated 5–10 percent of the food consumed in the region is actually produced there. That’s a fact Andrew Kendall (MBA 1988) is working hard to change. “At least 50... View Details
Keywords: Margie Kelley