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- Research (1,293)
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- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
Sylvia Wachsner (PMD 35, 1978), director of Sociedade Nacional de Agricultura in Rio de Janeiro, Brazil. “Drawing from the faculty’s industry knowledge, I have learned about consumer behavior and have... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Dec 1999
- News
The Way You See It
respondents indicated their class or year or answered all questions. The survey concluded July 15, 1999. Most influential business leader Most significant consumer product Most significant innovation for business Most influential... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 01 Jun 2020
- News
Unleashed
crisis. What is cause for celebration or pride or shame. Culture even determines something as fundamental as what is funny. Humor is not a universal truth; it’s a cultural one. For example, a culture challenge at Riot Games was that View Details
Keywords: Jen McFarland Flint
- 01 Mar 2012
- News
Making Finance Personal
inspire, formulate, and drive new and improved product design and development, even without specialized knowledge. With its consumer base, for example, Intuit went from conducting a single experiment with customers of TurboTax, its... View Details
- 01 Mar 2012
- News
Get Creative
a job. It’s that exact sort of thing. You don’t need to add features that really aren’t delivering on the job that consumers are hiring the product to do. So relative advantage is something you can play around with. The other big question... View Details
- 01 Jun 2007
- News
Up from the Ashes
Schumpeter (pronounced “SHOOMpayter”) to the study of economic behavior was to humanize it. In part because of his own turbulent life, he came to understand that mathematical certitude could not always prevail where “indeterminate human... View Details
- 01 Aug 2001
- News
Amy Schiffman Langer (MBA '77)
in terms of its capacity for consumer impact, social change, and policy influence." Langer's unflagging dedication to her work and those whom she serves would be remarkable under any circumstances. But incredibly, five years ago, her... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 20 Nov 2015
- News
Room to Grow
Despite New England’s long traditions of farming and fishing, only an estimated 5–10 percent of the food consumed in the region is actually produced there. That’s a fact Andrew Kendall (MBA 1988) is working hard to change. “At least 50... View Details
Keywords: Margie Kelley
- 01 Sep 2014
- News
All For One
employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top environmental brand in 2012. While creating... View Details
- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
that the subprime problem was the result of “greed, gullibility, and optimism.” Do those terms apply equally to borrowers and lenders? Oh yes. Borrowers overborrowed, lenders overloaned, and builders overbuilt. If you think about it, that View Details
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
consumer deleveraging. This, in turn, has created defaults among financial institutions.” In this context, Kaplan maintains that the financial rescue plan was necessary but not sufficient by itself. “There has to be a second step, and it... View Details
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
circle to promote innovation, collaboration, and overall behavior change. Henderson explained that businesses attempting to cooperate pushes regulation, which in turn creates incentive for innovation. Hwang offered a call to action:... View Details
- 01 Jun 2003
- News
Student Conferences, at a Glance
Lee-Chin, chairman and CEO of AIC, a Canadian mutual fund company. “Our behavior today will be our history tomorrow,” Chin said. “We have to make sure it is well written.” Panels included alumni from recent MBA classes discussing the ups... View Details
- 25 Feb 2013
- News
Among millions, a blank slate
Keywords: Professors Tarun Khanna, John D. Macomber; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance; Information; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
developed an imaging material comparable to paper, it would need to partner with others to build the display modules, handheld devices, digital content libraries, and e-commerce services to take advantage of it. And before sales could really take off, View Details
- 01 Sep 2020
- News
We Rise
What Barna wasn’t fully prepared for, though, was the additional obstacles that came from fundraising while female. “Trying to explain the needs and consumer behavior of women buying beauty products to... View Details