Publications

February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

November 1989 (Revised August 1994)
Supplement

Du Pont's Titanium Dioxide Business (B)

Provides students with the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Analysis; Supply and Industry; Chemical Industry

13 Mar 2014
HBS Seminar

David Moss, Harvard Business School

20 Feb 2017
Working Paper Summaries

Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Construction; Construction; Construction

Research Summary

Paper - Measuring Protection in the Nineteenth Century (with Antonio Tena):

We are constructing a new dataset for import tariffs, encompassing all regions in the world. We are first concentrating in the period before Cobden-Chevalier treaty (1860). View Details

June 2005 (Revised March 2006)
Case

Domestic Auto Parts

By: Robert S. Kaplan

Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. View Details

Keywords: Balanced Scorecard; Strategy; Business Strategy

Educators

30 Aug 2010
Research & Ideas

Turning Employees Into Problem Solvers

for process improvement. For incident-reporting systems to fulfill their promise, employees must use the system to "speak up" when they encounter a problem. Managers receive additional value when reporters speak up constructively by... View Details

Keywords: by Julia Hanna; Health

Awards

Academy of Management Journal Impact Award

By: Robin J. Ely

Winner of the 2021 Academy of Management Journal Impact Award for “The Power in Demography: Women's Social Constructions of Gender Identity at Work” (June 1995). View Details

November 1989 (Revised August 1994)
Supplement

Du Pont's Titanium Dioxide Business (C)

Provides students the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Analysis; Supply and Industry; Chemical Industry

June 1994
Case

Harvey Cohen

By: F. Warren McFarlan

An introductory case in the construction of financial statements from basic financial transactions where inflation accounting is an issue. A rewritten version of an earlier case. View Details

Keywords: Accounting; Financial Statements; Inflation and Deflation

30 Mar 2021
Video

Concord Materials Co-Grand Prize Winner 2021 New Venture Competition Student Business Track

July 2001
Exercise

Working with Your "Shadow Partner": Building a High Tech Investment Portfolio

By: Dwight B. Crane and Richard L. Nolan

Team-based exercise designed to illustrate the use of the Internet directly by executives. Requires going on the Internet to search for information required to construct a high-tech investment portfolio. View Details

Keywords: Investment Portfolio; Groups and Teams; Internet and the Web; Information Management

2023
Working Paper

Corporate Website-based Measures of Firms' Value Drivers

By: Wei Cai, Dennis Campbell and Patrick Ferguson

We develop and validate new text-based measures of firms’ financial and non-financial value drivers. Using the Wayback Machine to access public US firms’ archived websites from 1995-2020, we scrape text from corporate homepages. We use Kaplan and Norton’s (1992)... View Details

Keywords: Value; Corporate Strategy; Accounting; Analytics and Data Science

Read Now

2013
Chapter

Beyond Platinum: Making the Case for Titanium Buildings

By: Jock Herron, Amy C. Edmondson and Robert G. Eccles

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Construction Industry; United States

November 1989 (Revised August 1994)
Supplement

Du Pont's Titanium Dioxide Business (D)

Provides students the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Analysis; Supply and Industry; Chemical Industry

March 2010
Article

Matching with Preferences over Colleagues Solves Classical Matching

By: Scott Duke Kominers

In this note, we demonstrate that the problem of "many-to-one matching with (strict) preferences over colleagues" is actually more difficult than the classical many-to-one matching problem, "matching without preferences over colleagues." We give an explicit reduction... View Details

Keywords: Two-Sided Platforms; Balance and Stability; Mathematical Methods

Read Now

Research Summary

Entrepreneurship, Value-construction, and Market-creation

Changing Landscapes: Creating a Market for Modern Indian Art

In this project on the creation and consolidation of a market for modern and contemporary Indian art, Mukti and her co-author Daniel Wadhwani study the role of entrepreneurs and incumbent firms... View Details

December 1996
Case

Du Pont's Titanium Dioxide Business (F)

Provides students with the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Industry Growth; Chemical Industry

Educators