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Show Results For
- All HBS Web
(4,582)
- People (22)
- News (1,416)
- Research (1,434)
- Events (8)
- Multimedia (108)
- Faculty Publications (711)
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- 2012
- Chapter
The Relational Roles of Brands
By: Jill Avery
In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details
Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry
Avery, Jill. "The Relational Roles of Brands." Chap. 9 in Marketing Management: A Cultural Perspective, edited by Lisa Penaloza, Nil Toulouse, and Luca M. Visconti, 147–163. Routledge, 2012.
- June 2002
- Case
Southwest Airlines in Baltimore
By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details
Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland
Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
- April 2005
- Module Note
Team Processes: Instructor's Overview
Describes the cases and exercises that comprise the Team Processes module of the Leading Teams course. Also describes the sequence in which the materials are used, along with the connections and transitions among the materials. View Details
Polzer, Jeffrey T. "Team Processes: Instructor's Overview." Harvard Business School Module Note 405-008, April 2005.
- 2012
- Article
Antitrust Scrutiny of Google
By: Benjamin Edelman
I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details
Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Information Technology Industry
Edelman, Benjamin. "Antitrust Scrutiny of Google." Journal of Law 2, no. 2 (2012): 445–464.
- 23 Mar 2003
- Research & Ideas
Putting the Project Puzzle Together
objectives, resulting in squandered resources and diminished returns. In their recent book Connecting the Dots, F. Warren McFarlan and Cathleen Benko put forward a project management process that aligns spending with strategic priorities.... View Details
Keywords: by Martha Lagace
- March 2024
- Module Note
Module Note on the Structuring of Collaborative Work
By: Ethan Bernstein
This module note for instructors describes the organizational structure module of the Managing Human Capital course that integrates insights from research on workplace connectivity (who gets to communicate with whom) and workplace transparency (who gets to observe... View Details
Keywords: Human Resources; Management; Organizational Design; Organizational Structure; Human Capital
Bernstein, Ethan. "Module Note on the Structuring of Collaborative Work." Harvard Business School Module Note 424-054, March 2024.
- March 2010 (Revised April 2014)
- Case
American Well: The Doctor Will E-See You Now
By: Elie Ofek and Ron Laufer
What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
- 2022
- Book
From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life
By: Arthur C. Brooks
Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our... View Details
Keywords: Aging; Meaning In Life; Purpose; Personal Development and Career; Success; Happiness; Satisfaction
Brooks, Arthur C. From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life. New York, NY: Portfolio/Penguin, 2022.
- October 13, 2021
- Editorial
How Companies Can Improve Employee Engagement Right Now
By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans
A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details
Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance
Stein, Daniel, Nick Hobson, Jon M. Jachimowicz, and Ashley Whillans. "How Companies Can Improve Employee Engagement Right Now." Harvard Business Review (website) (October 13, 2021).
- 19 Sep 2024
- Research & Ideas
Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work
Remote work is giving companies new opportunities to tap additional markets and talent pools. However, a global workforce also brings a challenge: As some employees are getting up in the morning, others are winding down their workday. “There are many benefits to the... View Details
Keywords: by Michael Blanding
- November 2002 (Revised January 2003)
- Case
SBC Foundation, The
By: Diana Barrett, Sarah Aaron and Cassandra Hanley
Examines the role of the corporation as it makes philanthropic donations. Questions raised include the connection between corporate strategy and giving, the degree to which grant making should be decentralized, and the size and focus of grants. View Details
Barrett, Diana, Sarah Aaron, and Cassandra Hanley. "SBC Foundation, The." Harvard Business School Case 303-016, November 2002. (Revised January 2003.)
- March 1994 (Revised September 1994)
- Background Note
Note on Competitive Positioning
Emphasizes the connection between a firm's activities and its prices, costs, and volumes. A firm obtains a competitive advantage when it adopts a system of interrelated activities that generate superior profitabiltiy. Briefly describes differentiation and low-cost... View Details
Keywords: Competitive Advantage
McGahan, Anita M. "Note on Competitive Positioning." Harvard Business School Background Note 794-108, March 1994. (Revised September 1994.)
- 2019
- Book
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By: Shoshana Zuboff
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details
Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
- 19 Aug 2011
- Working Paper Summaries
The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?
- Article
Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value
By: Andrei Hagiu and Elizabeth J. Altman
Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than... View Details
Hagiu, Andrei, and Elizabeth J. Altman. "Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value." Harvard Business Review 95, no. 4 (July–August 2017): 94–100.
- 2016
- Working Paper
Private Networks of Managers and Financial Analysts and Their Externality on a Firm's Information Environment
By: Zengquan Li, T.J. Wong and Gwen Yu
When emerging market firms raise external capital, they face a tradeoff where greater transparency may lead to a lower cost of capital but at the cost of revealing proprietary information in their relational business practices. We find that firms overcome this... View Details
Keywords: Emerging Market; Financial Analysts; Information; Emerging Markets; Forecasting and Prediction; Corporate Governance
Li, Zengquan, T.J. Wong, and Gwen Yu. "Private Networks of Managers and Financial Analysts and Their Externality on a Firm's Information Environment." Harvard Business School Working Paper, No. 16-135, June 2016. (Revised October 2016.)
- 21 Sep 2020
- Working Paper Summaries
The Targeting and Impact of Paycheck Protection Program Loans to Small Businesses
- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
Corporations have responded to society's plea to provide innovative solutions to deep-seated problems of human misery. Organization and management scholarship can play an important role in understanding and guiding this corporate action. To date, this challenge has... View Details
Keywords: by Joshua D. Margolis & James P. Walsh
- 30 Mar 2021
- Working Paper Summaries
Whose Job Is It Anyway? Co-Ethnic Hiring in New US Ventures
Keywords: by Sari Pekkala Kerr and William R. Kerr
- August 2019
- Case
Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade?
By: Willy Shih and Esel Çekin
This case describes the evolution of Kazakhstan's rail connectivity strategy post-collapse of the Soviet Union and its now central role in China's Belt and Road Initiative. This meant shifting from a north-south orientation towards an east-west one, as well as the... View Details
Keywords: Geopolitics; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Logistics; Trade; Economic Growth; Geopolitical Units; Geography; Rail Transportation; Rail Industry; Transportation Industry; Central Asia; Kazakhstan; China
Shih, Willy, and Esel Çekin. "Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade?" Harvard Business School Case 620-020, August 2019.