Publications

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

take actions that demonstrate to the public how they can contribute to a better economy that creates jobs for today and innovation for tomorrow. Because the concept does not require every company to do the same thing, and in fact simply... View Details

Keywords: by Rosabeth Moss Kanter

17 Mar 2010
Working Paper Summaries

Conceptual Foundations of the Balanced Scorecard

Keywords: by Robert S. Kaplan

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (E)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details

Keywords: Consumer Behavior

June 2011 (Revised February 2024)
Background Note

Carbon Footprints: Methods and Calculations

By: Michael W. Toffel, Stephanie van Sice and Kelsey Carter

Describes methods to calculate the carbon footprint (greenhouse gas emissions) of an organization's operations and supply chain, and a product or service. Illustrates concepts with examples of calculating the carbon footprint of organizations and products. Provides... View Details

Keywords: Measurement; Climate Change; Climate Impact; Carbon Accounting; Carbon Footprint; Carbon Emissions; Sustainability; Environmental Management; Operations; Supply Chain; Pollutants; Measurement and Metrics; Environmental Sustainability

September 2016 (Revised August 2018)
Supplement

United Airlines: More Out-and-Back Flying?: Case Supplement #1

By: Ryan W. Buell, Willy C. Shih and Michael W. Toffel

This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data. View Details

Keywords: Service; Service Excellence; Service Management; Operating Systems; Operational Complexity; Operational Disruptions; Operational Efficiency; Operational Focus; Air Transportation; Operations; Service Operations; Service Delivery; Air Transportation Industry; United States

June 1984 (Revised April 1992)
Background Note

The Marketing Mix

By: Benson P. Shapiro

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details

Keywords: Marketing

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

"Self-regulation" increasingly rings like a mantra in business. Just think of topics in the news over the past couple of months, such as the Italian fashion industry's move toward self-regulation to discourage the hiring of dangerously thin models. Or the Group of 7... View Details

Keywords: by Martha Lagace

07 Jun 2004
What Do You Think?

How Important are Big Ideas?

them. This raises a new set of questions concerning the future of global competition. As Winfried Schoepf put it, "The big idea is the only thing with the ability to attract enough people around a new concept when real change is... View Details

Keywords: by James Heskett

June 2005
Tutorial

Prematriculation Financial Accounting Tutorial/Module

By: David F. Hawkins, Paul M. Healy and Ratna G. Sarkar

The Financial Accounting course is an introduction to the fundamental concepts of financial accounting in a management context. The course describes the business activities for Global Grocer, a small retail franchise specializing in gourmet foods and specialty kitchen... View Details

Keywords: Accounting; Performance; Financial Statements

June 2023 (Revised August 2023)
Background Note

Subscription Models: Recurring Revenues for Lasting Growth

By: Elie Ofek and Amy Konary

This note offers a comprehensive exposition to subscription revenue models and aims to explain their recent rise. It covers the advantages to firms of employing a subscription-based approach to monetization (as opposed to “one-off” upfront payment), as well as the... View Details

Keywords: Business Model; Revenue; Product Design

November 2005 (Revised July 2006)
Background Note

Understanding Economic Value Added

By: Mihir A. Desai, Fabrizio Ferri and Steve Treadwell

Explores the concept of economic value added (EVA) and its practical applications as a management control system for performance measurement and incentive compensation. Explains how EVA is measured and explores some of the adjustments to financial statements that are... View Details

Keywords: Value

Article

The Social Purpose of Corporations

By: Nien-he Hsieh, Marco Meyer, David Rodin and Jens van ‘t Klooster

To think about the purpose of corporations is to think about what corporations are for. In this article, we argue that the concept of a purpose has an important role in thinking about the moral evaluation of corporations. We make three contributions. First, we... View Details

Keywords: Social Purpose; Corporate Purpose; The Corporation; Market Failures; Measurement Of Purpose; Organizations; Mission and Purpose; Corporate Social Responsibility and Impact; Ethics

Read Now

December 2022 (Revised November 2023)
Module Note

What Is the Game? Understanding the Environment

By: Maria P. Roche

As a strategist, one of your main tasks is to size up the external environment of your organization in its entirety. In this module, you will learn basic concepts and tools that will allow you to better understand the environment in which your organization operates. View Details

Keywords: Strategic Planning; Organizational Culture; Organizational Structure

December 2004 (Revised June 2005)
Case

Chez Cora

By: David E. Bell, Hal Hogan and Carin-Isabel Knoop

Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color... View Details

Keywords: Food; Global Strategy; Innovation Strategy; Growth Management; Service Operations; Food and Beverage Industry; Service Industry; Canada; United States

Find at Harvard

August 1974 (Revised June 1975)
Background Note

Decision Analysis

Summary of the main concepts of (simple) decision trees--structuring a problem, assigning endpoint values, using probabilities, averaging out and folding back. Also treats risk profile. View Details

Keywords: Analysis; Decision Making

Research Summary

Overview

By: Ryan L. Raffaelli

Professor Raffaelli's research focuses on the concept of reinvention. This work examines how organizations and leaders manage processes of innovation adoption, institutional change, and cognitive framing. View Details

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck. “Companies... View Details

Keywords: by Dina Gerdeman

17 Jan 2023
Cold Call Podcast

Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value

Keywords: Re: Geoffrey G. Jones; Consumer Products

12 Dec 2014
Other Presentation

The New Competitive Advantage: Creating Shared Value

By: Michael E. Porter

This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that... View Details

Keywords: Shared Value; Society; Value Creation; Competitive Advantage; Civil Society or Community; Business and Community Relations; Business and Government Relations