Publications

August 1981 (Revised June 1986)
Case

McGraw-Hill Book Co.: Micro Computer Resource Center

By: James I. Cash Jr.

Keywords: Information Technology; Publishing Industry; Publishing Industry

September 1999 (Revised November 2002)
Background Note

Indian Software Industry in 2002, The

The Indian software industry, growing at more than 50% per annum and largely dependent on exports of services and products, is one of the few industries in that country considered to be globally competitive. This note allows a discussion of the uses and limits of... View Details

Keywords: Geographic Location; Competition; Applications and Software; Globalization; Information Technology Industry; India

March 2013
Case

Massachusetts Financial Services (Abridged)

By: Brian J. Hall and Karen Huang

This case describes the compensation and performance evaluations at an investment management company. The senior management team of Massachusetts Financial Services (MFS) Investment Management was contemplating an introduction of hedge funds at the firm, but many... View Details

Keywords: Compensation; Incentives; Investment Management; Performance Measurement; Portfolio Management; Motivation and Incentives; Asset Management; Performance Evaluation; Compensation and Benefits; Financial Services Industry; Massachusetts

2002
Report

Integrate to Innovate: The Determinants of Success in Developing and Deploying New Services in the Communications Industry

By: Michael Raynor and C. M. Christensen

Keywords: Integration; Innovation and Management; Service Operations; Success; Communications Industry

December 1987 (Revised September 1995)
Case

IDS Financial Services

Scarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for... View Details

Keywords: Marketing Strategy; Salesforce Management; Performance Improvement; Financial Services Industry

December 1998
Case

Retail Financial Services in 1998: First Union

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of First Union's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the following... View Details

Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry

April 2008 (Revised April 2010)
Background Note

The Hedge Fund Industry

By: William E. Fruhan Jr.

This note describes the hedge fund industry as of the end of the year 2007. View Details

Keywords: Investment Return; Investment Funds; Investment Portfolio; Financial Services Industry

June 2006
Teaching Note

D-Wave Systems: Building a Quantum Computer (TN)

By: Alan D. MacCormack

Keywords: Computer Industry

September 1996 (Revised March 2002)
Case

Bishay Industries

By: David F. Hawkins and Norman Bartczak

A bankrupt company has a turnaround plan. Students are asked to predict whether it will be successful. View Details

Keywords: Insolvency and Bankruptcy; Business Plan; Goals and Objectives; Strategic Planning; Business Strategy; Cash Flow; Mathematical Methods; Financial Services Industry

July 2003 (Revised April 2011)
Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Air Transportation Industry; Singapore

August 2004 (Revised April 2005)
Case

MK Taxi: Private Chauffeur Service

MK Taxi Tokyo has developed a system to allow customers to use their mobile phones to find and contact the cab closest to them, bypassing the dispatch center. The system, called the Private Chauffeur Service (PCS), makes use of NTT's i-mode service, which essentially... View Details

Keywords: Information Technology; Entrepreneurship; Customer Focus and Relationships; Transportation; Mobile and Wireless Technology; Transportation Industry; Transportation Industry; Tokyo

November 2011
Teaching Note

Comfort Class Transport: Does Customer Service Need an Overhaul? (Brief Case)

By: Michael J. Roberts and Paul E. Morrison

Teaching Note for Product #4377. View Details

Keywords: Capacity Utilization; Supply ＆ Demand; Operations Management; Customer Service; Management; Demand and Consumers; Operations; Customer Focus and Relationships; Supply and Industry; Capital

2014
Teaching Note

Changhong: Journey to Shared Services (TN)

By: F. Warren McFarlan, Haiyan Zhang and Guo Jia

Founded in 1958 and headquartered in Mianyang - an emerging inland science and technology city in Sichuan Province, Changhong Electric Co., Ltd., started from the military industry. It then entered the color TV industry and subsequently expanded to a wide range of... View Details

Keywords: China; Appliances; Finance ＆ Insurance; China

February 1999 (Revised February 2003)
Teaching Note

Product Development at Dell Computer Corporation TN

By: Stefan H. Thomke and Ashok Nimgade

Teaching Note for (9-699-010). View Details

Keywords: Computer Industry

March 1995 (Revised February 1997)
Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers

Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details

Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry

Research Summary

Building Capabilities in Professional Service Firms

One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients. Long-term success in a professional service firm requires obtaining and developing the right... View Details

1969
Book

Introduction to Computing through the BASIC Language

By: R. L. Nolan

Keywords: Information Management; Information Technology; Computer Industry

March 1993
Case

IBM: When the Numbers Failed to Compute

By: Stephen A. Greyser

Keywords: Computer Industry

July 1991 (Revised December 1993)
Case

Grupo Industrial Alfa, S.A.--1982

The rapid depreciation of the peso in 1982 precipitated a crisis at Grupo Alfa, Mexico's largest private company. The company's peso cash flow was insufficient to service its large dollar-denominated debt. Students are asked to formulate a plan for restructuring Alfa's... View Details

Keywords: Currency Exchange Rate; Restructuring; Negotiation Participants; Business Strategy; Financial Crisis; Mexico