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Show Results For
- All HBS Web
(2,687)
- People (22)
- News (946)
- Research (1,086)
- Events (6)
- Multimedia (5)
- Faculty Publications (462)
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
not only are design rules critical, they have to be communicated and adhered to throughout the design process—from the initial concept stage until the design is complete and ready to be produced. KC: This is what we mean by the... View Details
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
Dick’s Sporting Goods internship program provided to senior-level leaders in the company. In addition to working with the SVP and presenting to the CEO, over the course of the summer, she met with the Chief Communications Officer, the... View Details
Keywords: Retail
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- September 2016 (Revised October 2017)
- Case
KaBOOM!: Play at Scale (Abridged)
By: V. Kasturi Rangan and Sarah Appleby
A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details
Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Scaling; Nonprofit; Nonprofit Organizations; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; United States
Rangan, V. Kasturi, and Sarah Appleby. "KaBOOM!: Play at Scale (Abridged)." Harvard Business School Case 517-027, September 2016. (Revised October 2017.)
- 01 Jun 2005
- News
Faculty Research Online
Entrepreneurial Hospital Pioneers New Model Associate Professor Tarun Khanna examines a “Robin Hood” cardiac hospital in India, which treats patients regardless of their ability to pay. His findings? A solvent, successful model of international health care. Is Business... View Details
- 02 Jun 2014
- News
How to Win the Argument with Milton Friedman
- 10 May 2016
- Other Presentation
Shared Value: A New Global Agenda
Harvard Business School's Michael Porter introduces and engages World Bank President Jim Yong Kim in conversation on partnering with the private sector for delivering on global development goals. View Details
Keywords: Shared Value; Collective Impact; Corporate Social Responsibility and Impact; Value; Business and Community Relations; Cooperation; Society
Porter, Michael E. "Shared Value: A New Global Agenda." Shared Value Leadership Summit, FSG, New York, NY, May 10, 2016. (Video.)
- December 2014
- Case
DaVita HealthCare Partners and the Denver Public Schools: Creating Connections
By: John J-H Kim and Christine S. An
In 2011, DaVita HealthCare Partners (DaVita)—a Fortune 500 healthcare services company specializing in kidney dialysis services—and the Denver Public Schools (DPS)—the largest school district in Colorado—forged a plan to incorporate greater intentional focus on culture... View Details
Keywords: Corporate-community Partnerships; K-12; School Districts; DaVita; Kent Thiry; Tom Boasberg; Denver Public Schools; Wisdom Team; DaVita Way; Creating Connections; Social Enterprise; Community Impact; Education Reform; Public Schools; Leadership Development; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Culture; Education Industry; Health Industry; Colorado
Kim, John J-H, and Christine S. An. "DaVita HealthCare Partners and the Denver Public Schools: Creating Connections." Harvard Business School Case 315-047, December 2014.
- 2020
- Book
Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time
Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard’s Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies... View Details
Keywords: Leaders; Advanced Leadership; Advanced Leadership Initiative; Community; Change Leadership; Innovation; Problem Solving; Cross-sector Collaboration; Institutional Change; Leadership; Change; Leading Change; Communication; Innovation Leadership; Collaborative Innovation and Invention; Organizational Change and Adaptation; Business and Community Relations; Civil Society or Community
Kanter, Rosabeth Moss. Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time. New York: PublicAffairs, 2020.
- November 2014 (Revised March 2015)
- Case
Disrupting the Meat Industry: Tissue Culture Beef
By: Jose B. Alvarez and Matthew G. Preble
Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had... View Details
Keywords: Innovation; Beef Production; Environmental Impacts Of Food Production; Agribusiness; Animal-Based Agribusiness; Disruptive Innovation; Innovation and Invention; Environmental Sustainability; Food; Agriculture and Agribusiness Industry; Food and Beverage Industry; Netherlands; United States; United Kingdom
Alvarez, Jose B., and Matthew G. Preble. "Disrupting the Meat Industry: Tissue Culture Beef." Harvard Business School Case 515-001, November 2014. (Revised March 2015.)
- 12 Jan 2015
- News
Good Investments
research on impact investing The Acumen Fund’s Sasha Dichter (MBA/MPA 2002) on how to grow impact investing Moving the Needle (Fran Seegul, MBA 1998) Making A Difference: Àlvaro Rodríguez-Arregui (MBA 1995)... View Details
- 01 Sep 2020
- News
Turning Point: Change, Stat
I also had two experiences where family members were really sick and having a great doctor changed the trajectory of their lives. Being able to have that impact seemed incredibly meaningful; and I decided to specialize in Emergency... View Details
- October 2022
- Case
Colette Phillips and GetKonnected!: Creating Inclusive Ecosystems
By: Rosabeth Moss Kanter, Amy Chiu and Joyce Kim
Colette Phillips’ marketing firm had just won the City of Boston’s 2nd largest contract in history to a Black-owned company. During the Covid-19 pandemic, Get Konnected!, the networking organization for people of color that she founded 15 years earlier and led to... View Details
Keywords: Diversity; Ecosystem; Inclusion; People Of Color; Network; Racial Bias; Gender Bias; Entrepreneurial Ecosystem; Entrepreneur; Change; Change Barriers; Change Leadership; Community; Innovation; Pandemic; Impact; Systemic Racism; Minority-owned Businesses; Social and Collaborative Networks; Equity; Race; Small Business; Prejudice and Bias; Boston
Kanter, Rosabeth Moss, Amy Chiu, and Joyce Kim. "Colette Phillips and GetKonnected!: Creating Inclusive Ecosystems." Harvard Business School Case 323-035, October 2022.
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- November 2018 (Revised February 2019)
- Case
Israel at 70: Is it Possible to (re)Brand a Country?
By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details
Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.)
- 2021
- Book
The Power of Trust: How Companies Build It, Lose It, Regain It
By: Sandra J. Sucher and Shalene Gupta
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details
Keywords: Power; Corporate Culture; Future Of Work; Innovation; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Change And Sustainability; Trust; Power and Influence; Globalization; Leadership; Organizational Culture; Innovation and Invention; Human Resources; Information Technology; Strategy; Corporate Accountability; Asia; Europe; South America; Middle East; North and Central America
Sucher, Sandra J., and Shalene Gupta. The Power of Trust: How Companies Build It, Lose It, Regain It. New York: PublicAffairs, 2021.
- March 2016 (Revised April 2019)
- Technical Note
ESG Metrics: Reshaping Capitalism?
By: George Serafeim
In the past twenty-five years, the world had seen an exponential growth in the number of companies reporting environmental, social and governance (ESG) data. Investor interest in ESG data also grew rapidly. A growing belief that increasing levels of social inequality... View Details
Keywords: Capitalism; Sustainability; Accountability; Corporate Social Responsibility; Responsibilities To Society; Environment; Social Impact Investment; ESG; Corporate Social Responsibility and Impact; Environmental Sustainability; Measurement and Metrics; Integrated Corporate Reporting; Corporate Accountability; Accounting; Economic Systems
Serafeim, George, and Jody Grewal. "ESG Metrics: Reshaping Capitalism?" Harvard Business School Technical Note 116-037, March 2016. (Revised April 2019.)