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Show Results For
- All HBS Web
(10,129)
- People (41)
- News (3,271)
- Research (4,107)
- Events (42)
- Multimedia (164)
- Faculty Publications (2,902)
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- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- March 2011
- Article
Restaurant Organizational Forms and Community in the U.S. in 2005
By: Glenn R. Carroll and Magnus Thor Torfason
Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details
Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States
Carroll, Glenn R., and Magnus Thor Torfason. "Restaurant Organizational Forms and Community in the U.S. in 2005." City & Community 10, no. 1 (March 2011): 1–25.
- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details
Keywords: Business Model; Decision Making; Entrepreneurship; Innovation and Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Information Technology; Applications and Software; Digital Platforms; Apparel and Accessories Industry; Technology Industry; North America
Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
- August 2000 (Revised November 2000)
- Case
Building Brand Community on the Harley-Davidson Posse Ride
The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
- 2024
- Working Paper
The Wade Test: Generative AI and CEO Communication
By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
Can generative artificial intelligence (Gen-AI) transform the role of the CEO? This study investigates
whether Gen-AI can mimic a human CEO and whether employees display aversion to Gen-AI
communication. We present a framework of Gen-AI aversion that distinguishes... View Details
Choudhury, Prithwiraj, Bart S. Vanneste, and Amirhossein Zohrehvand. "The Wade Test: Generative AI and CEO Communication." Harvard Business School Working Paper, No. 25-008, August 2024. (Revised May 2025.)
- July 2007
- Article
Community Isomorphism and Corporate Social Action
By: Christopher Marquis, Mary Ann Glynn and Gerald F. Davis
Marquis, Christopher, Mary Ann Glynn, and Gerald F. Davis. "Community Isomorphism and Corporate Social Action." Academy of Management Review 32, no. 3 (July 2007): 925–945. (Read an interview about this paper in HBS Working Knowledge.)
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
and 60 million electronic calendar entries over a three-month period. The results provide an unmatched look inside the "black box" that hides what Stuart calls the "soft wiring" of previously invisible social networks. In this Q&A, Stuart says the team was taken... View Details
Keywords: by Sarah Jane Gilbert
- 8 Aug 2008
- Conference Presentation
Where Will Open Development Communities Prevail?
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details
Keywords: by Peter K. Jacobs
- April 2002 (Revised July 2003)
- Case
Cisco Systems and its Community Fellowship Program (A)
By: Diana Barrett and Sheila McCarthy
Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details
Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Information Technology Industry; United States
Barrett, Diana, and Sheila McCarthy. "Cisco Systems and its Community Fellowship Program (A)." Harvard Business School Case 302-078, April 2002. (Revised July 2003.)
- March 1987
- Background Note
Introduction to Computer and Communications Technology
Cash, James I., Jr. "Introduction to Computer and Communications Technology." Harvard Business School Background Note 187-134, March 1987.
- 1992
- Book
Cases in Advertising and Communications Management
By: S. A. Greyser
Greyser, S. A. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs, NJ: Prentice Hall, 1992.
- 2011
- Chapter
Organizations in the Shadow of Communities
By: Siobhan O'Mahony and Karim R. Lakhani
O'Mahony, Siobhan, and Karim R. Lakhani. "Organizations in the Shadow of Communities." In Communities and Organizations. Vol. 33, edited by Christopher Marquis, Michael Lounsbury, and Royston Greenwood, 336. Research in the Sociology of Organizations. Emerald Group Publishing, 2011.
- September 2010
- Teaching Note
China Mobile's Rural Communications Strategy (TN)
By: William C. Kirby and F. Warren McFarlan
Teaching Note for 309034. View Details
- June 2008
- Teaching Note
Threadless: The Business of Community (TN)
By: Karim R. Lakhani
Teaching Note for 608707 View Details
- May 2021 (Revised June 2021)
- Case
Zoom Video Communications vs. Microsoft Teams
By: Andy Wu
In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details
Wu, Andy. "Zoom Video Communications vs. Microsoft Teams." Harvard Business School Case 721-483, May 2021. (Revised June 2021.)
- June 2007
- Case
Howard Schultz: Building Starbucks Community (B)
By: William W. George and Lance P. Pierce
Supplements the (A) case. View Details
George, William W., and Lance P. Pierce. "Howard Schultz: Building Starbucks Community (B)." Harvard Business School Case 407-127, June 2007.
- 1983
- Book
Marketing Communications in a Changing Environment
By: John A. Quelch
Quelch, John A. Marketing Communications in a Changing Environment. Harvard Business School Press, 1983. (Edited compilation of Harvard Business Review articles, No. 14081, Monograph.)