Publications

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

performance throughout his career. We highlighted McVay’s penchant for surrounding himself with effective staff and willingness to delegate tasks to them. Here, we raise another skill of his that bodes well for long-term success: a strong... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

June–July 2014
Article

Language as a Lightning Rod: Power Contests, Emotion Regulation, and Subgroup Dynamics in Global Teams

By: Pamela J. Hinds, Tsedal Neeley and Catherine Durnell Cramton

Through an ethnographic study comprised of interviews with and observations of 96 globally distributed members in six software development teams, we propose a model that captures how asymmetries in language fluency contribute to an us vs. them dynamic so common in... View Details

Keywords: Equality and Inequality; Communication Intention and Meaning; Groups and Teams; Applications and Software; Emotions; Cross-Cultural and Cross-Border Issues; Power and Influence; Information Technology Industry

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21 Aug 2019
Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

different resources to accomplish something productive,” says Khanna. “That means you are motivating people to do things, and the only way to motivate people is to communicate... View Details

Keywords: by Michael Blanding

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating... View Details

Keywords: by Robert S. Kaplan & David P. Norton

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

“Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not.” There are two main... View Details

Keywords: by Martha Lagace

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

When a company is small, communication among employees is as simple as rolling a desk chair around the room to talk to the president, the admin, or the chief engineer. But as a company grows, communication... View Details

Keywords: by Carmen Nobel

2012
Chapter

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul

Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details

Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

08 Feb 2022
Research & Ideas

Silos That Work: How the Pandemic Changed the Way We Collaborate

Employers were so impressed with how smoothly their employees handled remote work during the dramatic lockdowns in the first year of the COVID-19 pandemic that many are going permanently remote, ditching expensive office leases and... View Details

Keywords: by Jay Fitzgerald

December 1999 (Revised March 2002)
Case

Hunter Business Group: TeamTBA

By: Das Narayandas and Elizabeth R. Caputo

The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of... View Details

Keywords: Communication Technology; Marketing Communications; Marketing Reference Programs; Marketing Strategy; Market Participation; Sales; Value Creation; Consulting Industry

09 May 2023
Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

profession. Finance, insurance, information, and communications have the highest remote-work shares, the authors found. Skills play a role, too. Higher-paying jobs with computer use View Details

Keywords: by Rachel Layne

November–December 2019
Article

Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?

By: Sebastian Reiche and Tsedal Neeley

To understand how recipients respond to radical change over time across cognitive, affective, and behavioral dimensions, we conducted a longitudinal study of a mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The... View Details

Keywords: Language; Communication; Change; Employees; Attitudes; Emotions; Globalized Firms and Management

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December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

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26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

says Harvard Business School professor Hirotaka Takeuchi, was their dedication to responding to the needs of employees and the community first, all with the moral purpose of serving the common good. Less... View Details

Keywords: by Dina Gerdeman

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

societal issues and at the same time enhance business success, yielding a "double bottom line." And there's no time like the present, he adds. "Effective programs that serve the View Details

Keywords: by Martha Lagace

April 2009 (Revised August 2009)
Case

Petrobras in Ecuador (A)

By: Aldo Musacchio, Lena G. Goldberg and Ricardo Reisen de Pinho

On October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and... View Details

Keywords: Metals and Minerals; Globalized Firms and Management; Corporate Governance; Government Administration; Taxation; Contracts; Negotiation Process; Negotiation Tactics; Public Ownership; Business and Government Relations; Business and Shareholder Relations; Brazil; Ecuador

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

registered nurses. The statistical evidence suggests that medical teams tended to prioritize messages from white patients, says Ariel Stern, a visiting professor at Harvard Business School and one of the study’s authors. As mobile View Details

Keywords: by Ben Rand; Health

2011
Article

The Consumer Psychology of Mail-in Rebates

By: John T. Gourville and Dilip Soman

Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with... View Details

Keywords: Product Marketing; Consumer Behavior; Sales; Motivation and Incentives