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  • June 2024 (Revised October 2024)
  • Case

Equifruit

By: Elizabeth A. Keenan and Annelena Lobb
Jennie Coleman, president of Fairtrade banana company Equifruit, considered how best to position her firm and brand to increase sales of Fairtrade bananas in the U.S. and Canada. She saw her biggest challenge as convincing retailers that consumers would be OK spending... View Details
Keywords: Plant-Based Agribusiness; Food; Goods and Commodities; Brands and Branding; Product Positioning; Sales; Social Enterprise; Agriculture and Agribusiness Industry; Food and Beverage Industry; Ecuador; Guatemala; Canada; United States
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  • 18 May 2011
  • News

Man with a Plan

needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page... View Details
  • May 1988 (Revised March 1990)
  • Case

Matsushita Electric Industrial (MEI) in 1987

By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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  • 18 Apr 2005
  • Research & Ideas

Tips to Reinvent the Department Store

a designer's line and pick from it the point of view we want to represent," while a vendor's own store will typically offer an entire line of products. "[But] there are certain commodity items. A Prada handbag is a Prada... View Details
Keywords: by Julie Jette; Retail
  • May 1995
  • Background Note

Note on Product Liability

By: Willis M. Emmons III, Monica Brand and Greg Keller
This note provides an overview to the evolution and current state of product liability law in the United States. View Details
Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States
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  • 05 Jun 2019
  • Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

effects of competition have an advantage within their markets, says Alexander J. MacKay, assistant professor of business administration at Harvard Business School, who coauthored the study Consumer Inertia and Market Power with Marc... View Details
Keywords: by Kristen Senz; Energy
  • Fast Answer

Bloomberg: keyboard

windows; double click on a panel to resize screen. PFD Yellow Preferred Shares EQUITY Yellow Equity Shares CMDTY Yellow Commodity Markets INDEX Yellow Indexes CRNCY Yellow Currency View Details
  • September 1984 (Revised May 1985)
  • Teaching Note

Federated Industries (A) TN

By: Robert J. Dolan
Teaching Note for (9-585-104). View Details
Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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  • 07 May 2018
  • Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

e-commerce world is a brutal competitive environment,” says Harvard Business School marketing professor Thales Teixeira. “One of the biggest levers retailers have at their disposal to bring in customers is price.” More discounts, however,... View Details
Keywords: by Michael Blanding; Retail
  • 11 Mar 2014
  • Research & Ideas

Book Excerpt: ’Entrepreneurship and Multinationals’

markets. They have shown that the second half of the nineteenth century witnessed a deeper globalization than ever seen previously using that criterion. By 1914 world capital, commodity and labor markets... View Details
Keywords: Re: Geoffrey G. Jones
  • 01 Dec 2009
  • News

Losing Our Competitive Edge

are the exceptions. In the vast majority of high-tech products (and even some low-tech products like apparel), knowledge about manufacturing helps you design products and get them to market quickly. What this means is that when... View Details
Keywords: Gary P. Pisano; Manufacturing
  • June 2022 (Revised October 2022)
  • Background Note

Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World

By: William R. Kerr, Daniel O'Connor, Paige Boehmcke and Will Ensor
Increasing digitalization of grocery retail and quick commerce reveals insights about managing complex supply chains at scale and shifting revenue streams from product sales to data monetization. How are the roles of retailers changing? What happens if marginal cost... View Details
Keywords: Grocery Delivery; Grocery; Digitalization; Fulfillment; Delivery; Supply Chain; Disruption; Food; Supply Chain Management; Market Design; Trends; Value Creation; Goods and Commodities; Customer Value and Value Chain; Digital Transformation; Retail Industry; Food and Beverage Industry; United States; China
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  • 08 Mar 2016
  • Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

history that year was Dr. Andrea Lluch, from Argentina. This was the origins of a research program and conference series which led to this collaborative volume, and the Creating Emerging Markets oral history project, which began with... View Details
Keywords: by Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be... View Details
Keywords: Martha Lagace
  • 18 Dec 2012
  • First Look

First Look: December 18

the late nineteenth century, and its evolving forms as governments intervened in markets after 1945. Rich joined Philipp Brothers, then the largest commodity trader, in 1954. He formed his own firm two... View Details
Keywords: Carmen Nobel
  • 03 Nov 2008
  • HBS Case

Economics of the Ethanol Business

production levels and the potential sale of the ethanol plant in an increasingly competitive, complex environment. "For the first time in history, the food and energy markets are converging," says Reinhardt. "It's hard to... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy
  • 01 Sep 2008
  • News

Farming for Fuel

ethanol plant in an increasingly competitive, complex environment. “For the first time in history, the food and energy markets are converging,” says Reinhardt. “It’s hard to imagine two areas of greater importance, or with greater... View Details
Keywords: Julia Hanna; Animal Production and Aquaculture; Agriculture; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2022
  • News

Eyes in the Skies

after analyzing supply chains and integrating geospatial intelligence with AI-driven analysis at companies such as IHS Markit, DigitalGlobe, and CAPE Analytics. With satellites scoping the same terrestrial locations up to 15 times a day, BlackSky’s Spectra AI analytics... View Details
Keywords: Alexander Gelfand
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 04 Nov 2021
  • Blog Post

STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM

oils, using a lot less land and resources. It’s no secret that these are powerful organisms, but past attempts to scale production have faced challenging unit economics (high up-front capital costs for facilities, selling into commodity... View Details
Keywords: Technology; Entrepreneurship