Publications

12 Feb 2015
Video

Success Spreads like Wildfire

28 Aug 2020
Video

Peter Vundla

Peter Vundla, who co-founded the first Black-owned advertising agency HerdBuoys in South Africa in 1991, discusses how the business started by exploiting the fact that white-owned companies had no understanding of Black consumers and their languages, and by providing a... View Details

January 2008 (Revised July 2009)
Case

Studio Moderna - A Venture in Eastern Europe

By: Daniel Isenberg

Studio Moderna is the leading electronic retailer in 20 countries in and around Central and Eastern Europe, and use a multi-channel business strategy, organizational structure, and IT system. When management conflicts arise, Sandi Cesko, CEO and co-founder must decide... View Details

Keywords: Globalized Firms and Management; Operations; Entrepreneurship; Retail Industry; Electronics Industry; Europe

054: Christine Exley on the Economics of Volunteering, Market Failure in the Homeless Dog Market and Wagaroo

Frank Conway, host of Economic Rockstar, interviews Christine Exley about why she co-founded Wagaroo to help save dogs, how a trip to Honduras changed Christine’s academic path from mathematics to economics, and her work on what factors influence volunteer and... View Details

Video

Vimal Shah

Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as... View Details

12 Mar 2020
Video

Robert Brozin

Robert Brozin, the co-Founder of Nando’s, a South African-based restaurant chain specializing in Portuguese food, discusses how after building his business he sought a greater purpose, and found this purpose in... View Details

July 2021 (Revised October 2021)
Case

Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)

By: Nour Kteily, Deepak Malhotra and David Lane

As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,... View Details

Allen S. Grossman

Allen Grossman was appointed a Harvard Business School Professor of Management Practice in July 2000. He joined the Business School faculty in July 1998, with a concurrent appointment as a Visiting Scholar at the Harvard Graduate School of Education (HGSE). He... View Details

Keywords: education industry; nonprofit industry

September 2024
Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy

Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details

Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai

20 Nov 2019
Video

Rosario Bazán

Rosario Bazán, the co-founder of the Peruvian agribusiness group Danper Trujillio, explains her unusual decision to begin a healthcare center within the company, and the reasons it has resulted in significant... View Details

July 2010 (Revised March 2016)
Case

MacroMarkets LLC

By: Robin Greenwood and Luis M. Viceira

MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details

Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry

June 2024
Teaching Note

Numenta in 2020: The Future of AI

By: David B. Yoffie

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details

Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry

07 Aug 2019
Video

Thinking secondhand first

22 Mar 2016
News

Andrew S. Grove Dies at 79; Intel Chief Spurred Semiconductor Revolution

26 Jul 2022
Video

Case Studies from Africa: Insights from Helena Conradie and Gregory Rockson

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, discusses her participation in the co-founding of WimBiz, a Nigerian non-profit organization that seeks “to be the catalyst that elevates the status and influence of women and their... View Details

November 2005 (Revised December 2007)
Case

Motion Computing, Inc. -- 2004

By: William A. Sahlman and Caroline Perkins

Scott Eckert, the co-founder and CEO of Motion Computing, must decide whether to raise additional capital to support growth. Motion manufactures and distributes Tablet PCs. If the company opts to raise money, it must decide on the source and terms of the financing. View Details

Keywords: Risk and Uncertainty; Financing and Loans; Financial Strategy; Manufacturing Industry; Computer Industry; United States