China - Publications - Faculty & Research

Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is... View Details

Keywords: Product Development; Decision Making; Demand and Consumers; Price; Auto Industry; Manufacturing Industry; China

Citation

Educators

2016
Case

Africa Strategy of China Nonferrous Metal Mining Group

By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao

Founded in 1983, China Nonferrous Metal Mining (Group) Co., Ltd. ("CNMC") is one of the earliest and largest global Chinese nonferrous metal industrial enterprises. It has investments and projects in 27 countries and trade networks in nearly 100 countries with a... View Details

Keywords: Cross-cultural Management; Global Strategy; Globalization; International Business; Strategy Management; Africa; China

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July 2015 (Revised October 2016)
Supplement

China Lodging Group (B)

By: Tatiana Sandino, Shelley Xin Li and Nancy Hua Dai

Supplements the (A) case. View Details

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July 2010 (Revised March 2011)
Supplement

Google in China (C)

By: John A. Quelch

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27 Aug 2008
News

Will China Change IT?

06 Aug 2008
Research & Ideas

Are the Olympics a Catalyst for China Reforms?

With China hosting the Summer Olympic Games starting this week, some reformers see an opportunity to use the world stage as a platform to pressure the country's leadership into expanding social freedoms. Judging by recent news, they don't... View Details

Keywords: by Sean Silverthorne

TeachingInterests

Immersive Field Course: China and Taiwan

By: Willy C. Shih

I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details

October 2006 (Revised May 2008)
Supplement

Nestle Milk Districts: China (Abridged)

By: Ray A. Goldberg and Kerry Herman

Keywords: Food and Beverage Industry; China

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04 Feb 2008
Research & Ideas

Podcast: The Potential Partnership of India and China

Podcast with: Tarun Khanna Interviewer: Sean Silverthorne Running Time: 14 min., 33 sec. The world has an estimated population of 6.6 billion people. One-third of that total resides in just 2 nations: China (1.3 billion) and India (1.1... View Details

Keywords: by Sean Silverthorne

06 Apr 2020
News

Is China Ready for Leadership on the Global Stage?

05 Feb 2024
News

Your Questions on China Answered

March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

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May 2010
Case

CEIBS: A Global Business School Made in China

By: John A. Quelch

In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details

Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China

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01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

global sponsors of the Games will also take a two-faced approach, supporting the Games in China while being disinclined to associate with them in North American and European markets. Given the prominence of View Details

Keywords: by John Quelch; Sports

20 Jan 2015
News

To Invest, or Not, as China Shifts

16 Sep 2008
News

How the Colonel captured China

June 2012 (Revised February 2014)
Case

Low-Carbon, Indigenous Innovation in China

By: Richard H.K. Vietor

For the past seven years or so, the Chinese government has been powering ahead with industrial policies to promote low-carbon energy technologies—wind, solar, electric batteries and vehicles, nuclear power, and even carbon capture and sequestration. In 2009, the... View Details