Celebrities - Publications - Faculty & Research

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

colors so often that it was difficult to know with precision where he stood on any given issue, from climate change to which party, if any, he really belonged to. There is a natural cleavage between the model's first three levels described above and the next three... View Details

Keywords: by Mitch Maidique

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

million in donations compared to $1.9 million during the same time period (July 29 to August 20) last year. This remarkable increase in their fundraising potential is largely due to the snowball effect of cause marketing coupled with a social medial fad. View Details

Keywords: by John Deighton

Fall 2020
Article

Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

By: Michael A. Wheeler

Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details

Keywords: Art; Negotiation; Arts

Citation

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10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

back yoga" from celebrity teachers with newfangled twists on the ancient practice, the word "brand" jumped out at him. "What had me intrigued was that there was this controversy," says Deshpandé, the Sebastian S.... View Details

Keywords: by Kim Girard; Entertainment & Recreation

29 Nov 2017
Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

reception celebrating the release. The library’s late medieval and early Renaissance Italian business records housed in HBS’s Historical Collections in Baker Library are among the largest and most important collections in the world... View Details

Keywords: by Julia Hanna

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

engaged in telemedical appointments with doctors. Social distancing has even penetrated our television viewing: Our favorite news and opinion shows have been little affected by social distancing. (In some cases, they've improved, perhaps due to the increased... View Details

Keywords: by James Heskett

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Brands such as Google, Clif Bar, and Apple celebrate their garage origins. Hewlett-Packard recently bought, and has a whole section on its Web site dedicated to, the garage in which it started. It is now a historical landmark. Starbucks,... View Details

Keywords: by Martha Lagace

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

their value. At the same time, our go-go workplaces are emphasizing and rewarding 24x7 productivity. To study this idea, the researchers set up six experiments to gauge our attitudes about luxury and busyness. As a preliminary test, the researchers combed through... View Details

Keywords: by Michael Blanding

15 Dec 2003
Research & Ideas

Women Leaders and Organizational Change

and Stanford University's Debra E. Meyerson propose a new approach to viewing and solving the women-in-leadership shortfall. Traditionally, three goals for fixing the problem have been considered: fix the women; create equal opportunity; and View Details

Keywords: by Mallory Stark

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

where customers live. Enthusiastic employees are an organization’s best representatives, and they may have access to audiences and demographics that you cannot reach otherwise. Such in-house brand ambassadors have smaller followings than View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Santana: Thanks for having me. Kenny: I want to thank this great audience of marketers here at the conference. You've been listening to the 100th episode of Cold Call, so you guys are helping us celebrate a milestone, as well. We're an... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

political leaders, along with reputable mega-influencers, such as celebrities with similar backgrounds and interests, to put members of this segment at ease. Two common tactics: Sizing up the alternatives. Influencers can highlight the... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

learning new tricks, I believe that new media is reshaping the way that human beings communicate, so I'm eager to spend more time engaging with people online. Lastly, I look forward to spending even more time with my family. Penny and I just View Details

Keywords: by Martha Lagace

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

hospitals in different parts of the world—in the Middle East, Europe, the United States. My guess is that 3 or 4 prominent hospital companies will survive because the demand is so huge. At the end of the day we all ought to celebrate the... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

26 May 2003
Research & Ideas

When Silence Spells Trouble at Work

level of "consensus" they had achieved. One by one, team members celebrated their achievement. The head of marketing went first. "We made some great progress today," he said, "I'm excited—passionate—committed to... View Details

Keywords: by Leslie A. Perlow

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

teaching excellence and innovation. Also visit the book's Web site. Martha Lagace: What led you to identify and study gaps and opportunities in MBA education? David Garvin: To celebrate the 100th anniversary of Harvard Business School in... View Details

Keywords: by Martha Lagace; Education

23 Dec 2014
Research & Ideas

The Founder of Modern Venture Capital

Georges F. Doriot, an educator and a founder of the modern venture capital industry, is the subject of a new exhibition and website at Harvard Business School, where he spent 40 years. The charismatic professor taught business and leadership in his View Details

Keywords: Education; Financial Services

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

If we value achievement and adopt celebrity standards, we will certainly fall victim to our own excess. Nothing will be enough, and success will never satisfy. If we're high achievers, we may be plagued with self-doubt, feeling that we've... View Details

Keywords: by Laura Nash & Howard Stevenson

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

celebrities including Bill Gates, Warren Buffet, and Oprah Winfrey, was drawn to Bono's commitment to conscious capitalism and to the question of what made Bono, well, Bono. "It so clicked for me," she says. "I hadn't listened to U2 in 10... View Details