Publications

24 Oct 2017
News

Sixteen Harvard Business School Faculty Named Top 40 Bestselling Case Authors by Case Centre

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

08 Dec 2023
Video

MENARC: Research & More

Article

Storytelling: A Method for Assessing Children's Creativity

By: B. A. Hennessey and T. M. Amabile

Keywords: Creativity; Measurement and Metrics; Early Childhood Education; Research; Performance Evaluation

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February 1985
Case

Business Research Corp. (B)

By: William A. Sahlman

Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street... View Details

Keywords: Decisions; Finance; Capital Structure; Capital; Goals and Objectives; Conflict of Interests; Business Plan; Financing and Loans; Ethics

Web

Predoctoral Research Associates | Research Associates

process by scholars who have been in their shoes. They apply a variety of methods to a broad range of faculty-led research projects and studies in the areas of management, organizational behavior, finance,... View Details

12 Mar 2021
News

My Favorite Case

1977) MORE A century after the introduction of the first case to Harvard Business School, the case method remains the cornerstone of the educational experience. But it is also... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

July 2011 (Revised August 2013)
Background Note

Note on Evaluating Empirical Research

By: Michael I. Norton

This note is intended to provide students with a basic understanding of how to evaluate empirical research papers. While reading both case studies and empirical research require close attention and scrutiny, evaluating empirical research requires a different... View Details

Keywords: Decision Making; Research; Cases; Perspective

25 Oct 2013
Working Paper Summaries

Management: Theory and Practice, and Cases

Keywords: by Richard L. Nolan; Education

22 May 2013
Working Paper Summaries

Hidden Structure: Using Network Methods to Map System Architecture

Keywords: by Carliss Y. Baldwin, Alan MacCormack & John Rusnak

Web

Research - Global

Research April 2025 Case #FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care By: David J. Collis , Benjamin C. Esty and Haisley Wert In February 2024, Fresenius... View Details

August 1998 (Revised October 1998)
Background Note

Note on Lead User Research

By: Stefan H. Thomke and Ashok Nimgade

Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice. View Details

Keywords: Customers; Management Practices and Processes; Industry Growth

15 Dec 2024
News

On The Case

By the time I got around to researching our latest case, he was the CEO of the entire enterprise or ‘mothership,’ as they call it in Cleveland.” Symbiosis “One of the purposes of this case is to look at... View Details

Keywords: Jen McFarland Flint; Educational Support Services; Educational Services

13 Feb 2012
Research & Ideas

The Case Against Racial Colorblindness

"It's so appealing on the surface to think that the best way to approach race is to pretend that it doesn't exist," says behavioral psychologist Michael I. Norton, an associate professor at Harvard Business School. "But research shows... View Details

Keywords: by Carmen Nobel

07 Jul 2016
Blog Post

Can You Learn Finance through the Case Method?

through case reading, case discussions, reading the textbook and having informal discussions with classmates, the more intuitive and clear the material became. At HBS, we learn finance and accounting... View Details

2003
Casebook

Professional Services: Text and Cases

By: Thomas J. DeLong and Ashish Nanda

DeLong and Nanda's Professional Services: Text and Cases is the first casebook to be published on the management of professional service firms (law firms, architecture, financial services, consulting). It includes a comprehensive selection of case studies that... View Details

Keywords: Professional Service Firms; Management; Cases

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2024
Working Paper

Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python

By: Melissa Ouellet and Michael W. Toffel

This paper describes a range of best practices to compile and analyze datasets, and includes some examples in Stata, R, and Python. It is meant to serve as a reference for those getting started in econometrics, and especially those seeking to conduct data analyses in... View Details

Keywords: Empirical Methods; Empirical Operations; Statistical Methods And Machine Learning; Statistical Interferences; Research Analysts; Analytics and Data Science; Mathematical Methods