Publications

Publications

Filter Results: (637) Arrow Down

Show Results For

← Page 10 of 637 Results →
  • 01 Feb 2001
  • News

What Makes a Good Leader

Is it the ability to navigate in the choppy waters of change? Do leaders see the hidden opportunity in every setback? Is there really any such thing as a "born leader"? Five HBS faculty and some prominent alumni offer their perspectives on an increasingly essential... View Details
Keywords: Management
  • October 1995 (Revised January 1998)
  • Case

Heineken N.V.: Global Branding and Advertising

By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
Related
  • 18 Nov 2014
  • First Look

First Look: November 18

  Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • Web

Students on the Job Market - Doctoral

Placement Students on the Job Market Please note this page will be updated throughout the fall. Accounting & Management Terrence Tianshuo Shi Abstract: Forthcoming Faculty Advisor(s): | Email Elliot Tobin Abstract: The Effects of... View Details
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising managers to generate returns. But do marketing View Details
Keywords: by Sean Silverthorne
  • January 2024 (Revised June 2024)
  • Case

School of Rock: Tuning into Structured Empowerment (A)

By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg
In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details
Keywords: Business Growth and Maturation; Business Plan; Change Management; Transformation; Communication Strategy; Decisions; Curriculum and Courses; Teaching; Employee Relationship Management; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Style; Marketing Strategy; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Franchise Ownership; Performance Expectations; Performance Improvement; Strategic Planning; Attitudes; Conflict Management; Corporate Strategy; Applications and Software; Technology Adoption; Education Industry; Music Industry; Massachusetts; United States
Related
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

Anglo-Dutch twin Royal Dutch Shell formed major elements in the historically large Dutch FDI in the United States. 2 However, the fact that all dividends were remitted to N.V. in the Netherlands did not mean that the head office in Rotterdam exclusively View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 12 May 2008
  • Research & Ideas

Accounting Information as Political Currency

Corporate donations to political campaigns reveal a lot about mutual back-scratching in the political and business arenas. Now new research from Harvard Business School reveals that corporate giving may consist of more than monetary... View Details
Keywords: by Martha Lagace
  • 31 Oct 2022
  • Research & Ideas

Why the Largest Minority Group Faces the Most Hate—and How to Push Back

attitudes may even bleed into hiring practices and the labor market. Policymakers, activists, and business leaders can take steps now to prevent it by: Spreading awareness. Policymakers could initiate awareness campaigns to help white... View Details
Keywords: by Pamela Reynolds
  • Web

FAQs - Alumni

your class's Reunion Gift Campaign will be credited automatically to that effort. We encourage alumni to give annually, including during reunion years, to the HBS Fund , which plays an essential role in sustaining the School 's core... View Details
  • Web

Spangler Center | About

connection the family has had with the School for many years that began with Dick’s father attending the Advanced Management Program, at the same time Dick was in the MBA Program. A dedicated HBS volunteer, Spangler has chaired a number... View Details
  • 2024
  • Working Paper

The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal…and What to Do about It

By: Malcolm S. Salter
What are we to do about declining public trust and confidence in democratic capitalism, which many citizens consider a cornerstone of our national ideology and identity? While the answer is not entirely clear, I argue in this essay that any effort aimed at restoring... View Details
Keywords: Government Administration; Economic Systems; Trust; United States
Related
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

Alejandro Ruzzier Abstract It is often argued that competition forces managers to make better choices, thus favoring managerial autonomy in decision making. I formalize and challenge this idea. Suppose that View Details
Keywords: Martha Lagace
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

industries. Extreme Teaming provides new insights into the world of complex, cross-industry projects and the ways they must be managed. The authors analyze contemporary cases that expose the complex demands of cross-boundary collaboration on View Details
Keywords: by Sean Silverthorne
  • 02 Apr 2001
  • Research & Ideas

What Makes a Good Leader?

When discussing business leadership, a distinction is often made between good management and good leadership. Managers are thought to be the budgeters, the organizers, the controllers — the ants, as one... View Details
Keywords: by Deborah Blagg & Susan Young
  • January 2003
  • Case

Mountain Dew: Selecting New Creative

The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the senior management skills needed to interpret ads are highlighted. View Details
Keywords: Advertising Campaigns; Culture; Brands and Branding
Related
  • 04 Jun 2013
  • First Look

First Look: June 4

  Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2022
  • Book

Racism, Colonialism, and Britain's Legacy of Violence

Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details
Keywords: by Avery Forman
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

through turbulence. In particular, she and her family emphasized maintaining strong capital equity structures to deal with currency volatility, seeking reliable local partners, and never forgetting long-term opportunities. "For managers... View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • 31 May 2011
  • First Look

First Look: May 31

make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to higher costs for retailers to accept such payment forms. Consumers were increasingly adopting smart phones and using those phones to View Details
Keywords: Sean Silverthorne