Business To Business Marketing - Publications - Faculty & Research

June 2015
Tutorial

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: E. Ofek and Olivier Toubia

Citation

Purchase

02 Oct 2017
News

Business Books to Watch in October

10 Apr 2014
Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's... View Details

Keywords: by Kim Girard

21 Sep 2012
News

Hawks’ Pachulia getting down to business

31 May 2023
Video

Why Climate Is Central to Every Business

02 May 2022
News

Business Ethics: What Everyone Needs to Know

24 May 2022

Top Business Schools Discuss: Trailblazing the Path to Business School

Darden School of Business to learn about their MBA programs and the experience of first generation & low income students in business school and beyond. The event will feature a moderated panel discussion with the opportunity View Details

June 2005 (Revised June 2007)
Background Note

Introduction to Management of the Family Business

By: John A. Davis

Provides an overview to the content and structure of the Management of the Family Business course. View Details

Keywords: Family Ownership; Business or Company Management

Citation

Find at Harvard

28 Nov 2012
News

A Novel Approach to Business Books

16 Nov 2010
News

Medtronic Ex-CEO Suggests Steps to Boost Business

07 Nov 2017
Working Paper Summaries

Business and Sustainability: New Business History Perspectives

Keywords: by Ann-Kristin Bergquist

11 Oct 2011
News

Management Consultant to Minority Businesses

Keywords: Finance; Management, Scientific, and Technical Consulting Services; Professional Services

02 Feb 2010
News

How to Restructure Your Business

28 Apr 2015
News

How to Go From Being Busy to Being Productive

02 Sep 2022

Top Business Schools Discuss: India

Join Columbia Business School, Chicago Booth School of Business, Harvard Business School, Kellogg School of Management, MIT Sloan School of Management, Stanford Graduate School of Business, The Wharton School, Tuck School of Business, UCLA Anderson School of Management... View Details

18 Jun 2024

Top Business School's Discuss: Trailblazing the Path to Business School

Graduate School of Business, Tuck School of Business, and The Wharton School of the University of Pennsylvania to learn about their MBA programs and the experience of first generation and low income students in View Details

10 Jul 2023

Top Business Schools Discuss: Trailblazing the Path to Business School

Graduate School of Business, Tuck School of Business, and The Wharton School of the University of Pennsylvania to learn about their MBA programs and the experience of first generation & low income students in View Details