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    • All HBS Web  (3,157)
      • Faculty Publications  (269)

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      • February 2010 (Revised December 2010)
      • Case

      Google Inc. (Abridged)

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
      Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. (Abridged)." Harvard Business School Case 910-032, February 2010. (Revised December 2010.)
      • January 2010 (Revised April 2011)
      • Case

      Google Inc.

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
      Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc." Harvard Business School Case 910-036, January 2010. (Revised April 2011.) (Winner of ECCH 2011 Award for Outstanding Contribution to the Case Method - Strategy and General Management.)
      • January 2010
      • Case

      Five and Six Dulles Station

      By: Arthur I Segel
      Cricket Real Estate Advisors needs to decide if they should invest in a proposed joint venture development with Buddy Holly & Associates. Holly is a successful northern Virginia office developer who plans to develop two buildings containing 232,750 rentable square... View Details
      Keywords: Valuation; Joint Ventures; Markets; Accounting Audits; International Finance; Agreements and Arrangements; Change; Strategic Planning; Management Analysis, Tools, and Techniques; Financial Management; Real Estate Industry
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      Segel, Arthur I. "Five and Six Dulles Station." Harvard Business School Case 210-047, January 2010.
      • January 2010
      • Article

      Buy Local? The Geography of Successful Venture Capital Expansion

      By: Henry Chen, Paul A. Gompers, Anna Kovner and Josh Lerner
      We document geographic concentration by both venture capital firms and venture capital-financed companies in three metropolitan areas: San Francisco, Boston, and New York. We find that venture capital firms locate in regions with high success rates of venture... View Details
      Keywords: Venture Capital; Expansion; Success; Capital; Geographic Location; Business Units; Corporate Accountability; Business Offices; Goals and Objectives; Mission and Purpose; Investment Funds; Corporate Governance; Boston; New York (state, US); San Francisco
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      Chen, Henry, Paul A. Gompers, Anna Kovner, and Josh Lerner. "Buy Local? The Geography of Successful Venture Capital Expansion." Journal of Urban Economics 67, no. 1 (January 2010): 90–110.
      • October 2009 (Revised June 2010)
      • Case

      Hulu: An Evil Plot to Destroy the World?

      By: Anita Elberse and Sunil Gupta
      In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details
      Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry
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      Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
      • October 2009
      • Article

      Managing Risk in the New World

      By: Robert S. Kaplan, Anette Mikes, Robert Simons, Peter Tufano and Michael Hofmann Jr.
      Five experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies... View Details
      Keywords: Forecasting and Prediction; Financial Crisis; Capital Structure; Job Cuts and Outsourcing; Risk Management
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      Kaplan, Robert S., Anette Mikes, Robert Simons, Peter Tufano, and Michael Hofmann Jr. "Managing Risk in the New World." Harvard Business Review 87, no. 10 (October 2009): 68–75.
      • September 2009
      • Article

      The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Technology management poses particular challenges for educators because it requires a facility with different kinds of knowledge and wide-ranging learning abilities. We report on the development and delivery of an information technology (IT) management course designed... View Details
      Keywords: Information Technology; Management; Knowledge Use and Leverage; Business Education; Multinational Firms and Management; Entertainment; Communication; Curriculum and Courses; Framework; Design; Goals and Objectives; Learning; Information Technology Industry
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders." Academy of Management Learning & Education 8, no. 3 (September 2009).
      • June 2009
      • Case

      Manchester Products: A Brand Transition Challenge

      By: John A. Quelch and Heather Beckham
      In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household... View Details
      Keywords: Acquisitions; Consumer Marketing; Brand Equity; Branding; Brands and Branding; Marketing Communications; Marketing Strategy; Mergers and Acquisitions; Retail Industry; Consumer Products Industry; United States
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      Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge." Harvard Business School Brief Case 094-043, June 2009.
      • June 2009 (Revised November 2020)
      • Case

      Busse Place

      By: Arthur I Segel, William J. Poorvu, Richard Kessler, Justin Seth Ginsburgh and Eric Fleiss
      Busse Corporate Center's largest tenant recently declared bankruptcy, leaving the building 38% occupied and significantly overleveraged. In a depressed suburban Chicago office market, Hannah Sanchez, the leasing agent, has to negotiate lease proposals with three... View Details
      Keywords: Buildings and Facilities; Restructuring; Borrowing and Debt; Financial Management; Mortgages; Investment; Leasing; Property; Real Estate Industry; Chicago
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      Segel, Arthur I., William J. Poorvu, Richard Kessler, Justin Seth Ginsburgh, and Eric Fleiss. "Busse Place." Harvard Business School Case 209-154, June 2009. (Revised November 2020.)
      • August 2008
      • Supplement

      Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

      By: John A. Quelch
      Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
      Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
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      Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
      • August 2008 (Revised June 2012)
      • Case

      Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy

      By: Luis M. Viceira and Helen Tung
      In early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions... View Details
      Keywords: Volatility; Asset Management; Stocks; Financial Strategy; Investment Funds; Product Development
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      Viceira, Luis M., and Helen Tung. "Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy." Harvard Business School Case 209-047, August 2008. (Revised June 2012.)
      • June 2008 (Revised July 2008)
      • Case

      Kit Hinrichs at Pentagram (A)

      By: Linda A. Hill and Emily Stecker
      This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By 2008,... View Details
      Keywords: Arts; Business Offices; Customer Relationship Management; Design; Leadership; Personal Development and Career; Groups and Teams; Creativity; Service Industry; San Francisco
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      Hill, Linda A., and Emily Stecker. "Kit Hinrichs at Pentagram (A)." Harvard Business School Case 408-127, June 2008. (Revised July 2008.)
      • June 2008
      • Supplement

      Kit Hinrichs at Pentagram (B)

      By: Linda A. Hill and Emily Stecker
      This case focuses on Kit Hindrichs, a 65 year-old partner at Pentagram, a privately-owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By... View Details
      Keywords: Business Offices; Design; Managerial Roles; Private Ownership; Business and Shareholder Relations; Partners and Partnerships; Equality and Inequality; London; San Francisco; New York (state, US)
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      Hill, Linda A., and Emily Stecker. "Kit Hinrichs at Pentagram (B)." Harvard Business School Supplement 408-128, June 2008.
      • March 2008 (Revised April 2010)
      • Case

      Ashdown Contracting

      By: Joseph B. Lassiter III and Firas Alkhatib
      Ashdown's "growth" plan called for Mustafa Khalaf to leave his job as Chief Operating Officer (COO) of Ashdown Contracting and to focus his attention on the growth of a separate business entity, Ashdown Pipeline, where Ashdown believed the greatest potential for the... View Details
      Keywords: Entrepreneurship; Leadership; Growth and Development Strategy; Management Succession; Market Entry and Exit; Business Strategy
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      Lassiter, Joseph B., III, and Firas Alkhatib. "Ashdown Contracting." Harvard Business School Case 808-120, March 2008. (Revised April 2010.)
      • February 2008 (Revised May 2008)
      • Case

      Tad O'Malley: The Investment Conundrum

      By: Felda Hardymon, Josh Lerner and Ann Leamon
      Tad O'Malley has just started as an associate with Empire Investment Group. He must evaluate three investment opportunities facing the big leveraged buyout firm. All are global, but each pertains to different offices and each deal has different strengths and... View Details
      Keywords: Leveraged Buyouts; Decision Choices and Conditions; Private Equity; Investment; Strength and Weakness; Negotiation Deal; Personal Development and Career
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      Hardymon, Felda, Josh Lerner, and Ann Leamon. "Tad O'Malley: The Investment Conundrum." Harvard Business School Case 808-125, February 2008. (Revised May 2008.)
      • October 2007
      • Case

      The AtekPC Project Management Office

      By: F. Warren McFarlan, Mark Keil and John Hupp
      Presents one company's efforts to implement a project management organization, or PMO, and the challenges they faced in doing so. Issues brought out in the case include defining the PMO's purpose and mission, the structure and governance of the PMO, and how to... View Details
      Keywords: Projects; Goals and Objectives; Technological Innovation; Information Technology; Business Strategy; Mathematical Methods; Consulting Industry
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      McFarlan, F. Warren, Mark Keil, and John Hupp. "The AtekPC Project Management Office." Harvard Business School Case 308-049, October 2007.
      • September 2007 (Revised May 2009)
      • Case

      Syndexa and Technology Transfer at Harvard University

      By: Richard G. Hamermesh and David Kiron
      Gokhan Hotamisligil is a star researcher at Harvard School of Public Health who has made groundbreaking discoveries linking fat cells, inflammation, and diabetes. He now wants to form a company to commercialize these discoveries. At the same time, Isaac Kohlberg, the... View Details
      Keywords: Business Startups; Higher Education; Entrepreneurship; Innovation and Invention; Intellectual Property; Rights; Agreements and Arrangements; Science-Based Business; Commercialization; Biotechnology Industry; Health Industry
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      Hamermesh, Richard G., and David Kiron. "Syndexa and Technology Transfer at Harvard University." Harvard Business School Case 808-073, September 2007. (Revised May 2009.)
      • June 2007 (Revised December 2007)
      • Case

      AFL-CIO: Office of Investment and Home Depot

      By: Rakesh Khurana and James Weber
      Describes the AFL-CIO: Office of Investments activities in their campaign to improve governance at Home Depot by calling attention to Home Depot CEO Robert Nardelli's compensation package and the company's poor performance. The AFL-CIO Office of Investments advocates... View Details
      Keywords: Investment; Corporate Governance; Governing and Advisory Boards; Executive Compensation; Labor Unions; Organizational Change and Adaptation; Business and Shareholder Relations
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      Khurana, Rakesh, and James Weber. "AFL-CIO: Office of Investment and Home Depot." Harvard Business School Case 407-097, June 2007. (Revised December 2007.)
      • February 2007 (Revised August 2007)
      • Case

      Microsoft Office 2007

      By: Marco Iansiti and Bianca Buccitelli
      A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
      Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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      Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007." Harvard Business School Case 607-015, February 2007. (Revised August 2007.)
      • January 2007 (Revised December 2008)
      • Case

      Mercy Corps: Positioning the Organization to Reach New Heights

      By: Allen S. Grossman and Caroline Joan King
      Mercy Corps, the world's 5th largest international relief and development agency, is at a turning point. The nonprofit's opportunities to grow and serve a larger number of beneficiaries are unprecedented. By looking at the unique relationship between headquarters and... View Details
      Keywords: Business Offices; Business Headquarters; Globalized Firms and Management; Growth and Development Strategy; Organizational Structure; Nonprofit Organizations
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      Grossman, Allen S., and Caroline Joan King. "Mercy Corps: Positioning the Organization to Reach New Heights." Harvard Business School Case 307-096, January 2007. (Revised December 2008.)
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