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January 2014
Case

Emirates Airline: Connecting the Unconnected

By: Juan Alcacer and John Clayton

Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details

Keywords: Sustainable Competitive Advantage; Airlines; Multinational; Location Strategies; Geographic Location; Multinational Firms and Management; Air Transportation; Competitive Advantage; Business Strategy; Air Transportation Industry; Middle East; Dubai

October 2012 (Revised February 2014)
Teaching Note

Logoplaste: Global Growing Challenges (TN)

By: Juan Alcacer

The case follows Logoplaste in its transformation from a small player in the plastic container industry in Portugal to a mid-sized global firm with operations in 11 countries. The case summarizes Logoplaste's history, with an emphasis on the milestones of its global... View Details

Keywords: R＆D; Innovation; Competitive Advantage; Operations Strategy; Global Strategy; Competition; Operations; Strategy; Manufacturing Industry

2010
Article

We Cannot Go On: Disruptive Innovation and the First World War Royal Navy

By: Gautam Mukunda

Insights from Disruptive Innovation theory (DI) are often used in the formulation, implementation, and evaluation of national security policy. DI explains why successful companies are sometimes defeated by new competitors with relatively unsophisticated products.... View Details

Keywords: Technology; History; National Security; Framework; Adaptation; Organizational Change and Adaptation; Technological Innovation; Machinery and Machining; Disruptive Innovation; Theory; Developing Countries and Economies; Technology Industry

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October 1978 (Revised March 1987)
Background Note

Note on Market Definition and Segmentation

Outlines the problems involved in defining "markets" for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning--specifically, the questions of delimiting the... View Details

Keywords: Strategic Planning; Markets; Segmentation

September 2000
Case

MCI-WorldCom Combination, The (A)

By: Paul M. Healy and Jacob Cohen

Outlines the accounting decision faced by WorldCom in its acquisition of MCI. Two methods are discussed (purchase and pooling) and students are asked to evaluate which would be more suitable for WorldCom. View Details

Keywords: Mergers and Acquisitions; Accounting; Telecommunications Industry

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September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

October 1997 (Revised December 1997)
Case

Arrow Electronics: The Schweber Acquisition

The CEO of Arrow is about to negotiate the acquisition of a smaller competitor to achieve economies of scale. The case presents data to permit evaluation of prices to bid and negotiating strategy. View Details

Keywords: Negotiation Tactics; Acquisition; Electronics Industry

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27 Mar 2012
First Look

First Look: March 27

note:http://cb.hbsp.harvard.edu/cb/product/812100-PDF-ENG Hypothesis-Driven Entrepreneurship: The Lean Startup Thomas Eisenmann, Eric Ries, and Sarah DillardHarvard Business School Note 812-095 Firms that follow a hypothesis-driven... View Details

Keywords: Carmen Nobel

September 2012 (Revised March 2013)
Case

Entrepreneurial Finance in Finland?

By: William R. Kerr, Ramana Nanda and Alexis Brownell

This case describes a new venture attempting to bring early-stage entrepreneurial financing to Finland and other Nordic countries. Entrepreneurship is taking off in Finland, an area that historically has had little venture capital or high-growth start-up activity, but... View Details

Keywords: Angels; Angel Investors; VC; Micro-VC; Accelerator; Incubator; Entrepreneurial Finance; Entrepreneurship; Venture Capital; Private Equity; Business Startups; Financial Services Industry; Finland; Scandinavia; Europe

December 2003 (Revised October 2006)
Case

Globalizing the Cost of Capital and Capital Budgeting at AES

By: Mihir A. Desai and Douglas Kurt Schillinger

With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the... View Details

Keywords: International Finance; Risk Management; Globalized Firms and Management; Cost of Capital; Valuation; Emerging Markets; Foreign Direct Investment; Capital Budgeting; Energy Industry; South America

November 1996
Case

Diamond Walnut Growers

By: Ray A. Goldberg and Mollie H. Carter

Diamond Walnut Growers is the largest walnut marketer in the world. As a grower-owned cooperative, it is under pressure to operate as efficiently as independent handlers. Diamond is evaluating its high-margin consumer branded business, which has experienced little to... View Details

Keywords: Plant-Based Agribusiness; Change Management; Marketing Strategy; Operations; Cooperative Ownership; Corporate Strategy; Agriculture and Agribusiness Industry

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July 2022 (Revised January 2024)
Case

Kovi: Changing Brazil's Mobility Landscape

By: Lynda M. Applegate, Michael Norris and Alexis Lefort

Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar... View Details

Keywords: Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America

May 2021 (Revised August 2021)
Case

Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza

In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details

Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation

31 Oct 2011
Research & Ideas

The Most Powerful Workplace Motivator

tell you that the world of business is not so different. “It really was all about the recognition of and comparison with their peers, and many of them were willing to pay for it.” "This is why MBA programs send out lists of average... View Details

Keywords: by Carmen Nobel

11 May 2015
Working Paper Summaries

What Do Private Equity Firms Say They Do?

Keywords: by Paul A. Gompers, Steven N. Kaplan & Vladimir Mukharlyamov; Financial Services

October 2009
Supplement

Merger of Equals: The Integration of Mellon Financial and The Bank of New York (C)

By: Ryan D. Taliaferro, Clayton S. Rose and David Lane

[Continuation of "A" and "B" cases.] Less than a month after the close of the merger between The Bank of New York and Mellon Financial, managers at the two firms realized that plans for combining their asset servicing businesses – and realizing the $180 million of... View Details

Keywords: Mergers and Acquisitions; Horizontal Integration; Financial Institutions; Business Processes; Risk Management; Strategy; Market Transactions; Assets; System; Saving; Banking Industry; New York (state, US)

May 2020 (Revised November 2021)
Supplement

Valuing Peloton

By: E. Scott Mayfield

Peloton Interactive, a well-known unicorn in the connected fitness space, had gone public with a market capitalization of over $8.0 billion. In the weeks following its public debut, Peloton’s stock price fell by over 25%. Taylor Knox, a stock analyst and enthusiastic... View Details

Keywords: Business Model; Disruptive Innovation; Risk and Uncertainty; Stocks; Price; Valuation; Entertainment and Recreation Industry

October 2000 (Revised April 2001)
Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford

Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details

Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry

20 Nov 2018
Working Paper Summaries

Reverse the Curse of the Top-5

Keywords: by Robert S. Kaplan; Education

January 2013
Supplement

SMARTBITES (D): February 2010

By: Michael Roberts and Amar Bhide

The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business. View Details

Keywords: Franchising; Startups; Franchise Ownership; Business Startups; Food and Beverage Industry; Turkey

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