Branded House - Publications - Faculty & Research

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

other partnerships in our sample, Tetra Pak strove to restrict exposure of its efforts and prevent a close association of its brand with the "Recyclable by Nature" (Reciclable por Naturaleza) program undertaken with the JLCM,... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

Endeavor Entrepreneur Guillermo Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a for-profit company providing affordable housing to low-income Mexicans living at the base of the pyramid (BOP). This case tells the... View Details

Keywords: Sean Silverthorne

03 Jan 2017
First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details

Keywords: Carmen Nobel

20 Sep 2011
First Look

First Look: September 20

and a little understood provision in the federal tax code that is implemented at the state level, the Low-Income Housing Tax Credit (LIHTC). The relationship is complex because, while the federal government uses the CRA to control bank... View Details

Keywords: Sean Silverthorne

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Years Post MBA Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q3 1.5 Creating Value Through Corporate Restructuring Finance Stuart C. Gilson Spring 2026 Q3Q4 3.0... View Details

01 Jun 2006
News

India Arrives

fall short, too. India’s struggle with poverty comes into clear view on the taxi ride downtown: Crowded slums with makeshift housing hug the roadway, and entire families settle down for the night on the city’s sidewalks. Also visible are... View Details

Keywords: Julia Hanna

19 May 2022
News

Leading to Salvation

He had passed away. His wife wanted to keep his legacy alive. It was very important to her. And so she actually mortgaged her house and put all that money in the funeral chapel. She owed the IRS a lot of money. Her life was in very, very... View Details

16 Dec 2020
Blog Post

Alumni on the Black Lives Matter Movement

our community, but we need to share information.” Adams, an Emmy Award–winning CBS News correspondent and former White House correspondent, and Stewart, VP of Global Partnerships at Google, surveyed 4,000 cross-generational women across... View Details

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