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  • All HBS Web  (1,901)
    • People  (3)
    • News  (247)
    • Research  (1,364)
    • Multimedia  (8)
  • Faculty Publications  (911)

Show Results For

  • All HBS Web  (1,901)
    • People  (3)
    • News  (247)
    • Research  (1,364)
    • Multimedia  (8)
  • Faculty Publications  (911)
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  • 01 Dec 2010
  • News

Beacon of Liberty

global brand with blood, sweat, and sacrifices, and it is being tarnished with every act of intolerance. I wish every American would realize that if they take away my freedoms, they risk their own. One day, they could easily end up on the... View Details
Keywords: Sharjeel Kashmir; Islam; 9/11
  • 10 Jul 2024
  • News

Next Level

Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming... View Details
Keywords: Catherine O’Neill Grace
  • 01 Oct 2000
  • News

Faculty Retirements

Michael Jensen, the Jesse Isidor Straus Professor of Business Administration, Emeritus, is an authority on organizational theory, organizational strategy, and finance. He is codirector of The Monitor Company Organizational Strategy... View Details
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

Museum of Natural History, Chicago Strategy for the Field: "More. Faster. Better." Operating expenses FY '99: $60 million Square feet he oversees: Close to a million 33 Web site: www.fieldmuseum.org Best part of his job: "Knowing that we... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Sep 2003
  • News

Globalization Revisited

strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2017
  • News

Case Study: Confidence Builder

enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details
Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2003
  • News

Can Manufacturing Keep Its Edge?

base. As a result, they get cost savings, and we get sales.” Welcome to the new reality in U.S. manufacturing, where, more than ever, intense foreign competition is driving product and strategy innovations. Even those firms without direct... View Details
Keywords: Julia Hanna; Manufacturing
  • 01 Sep 2010
  • News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 06 Dec 2018
  • News

Cold Call Horror Stories

of had a strategy of how to help each other make sure that nobody got all the threes and that we all survived. Scott Schulman, HBS Class of ’88. Early, my first year at HBS, I walked into class one morning and was cold called to open a... View Details
  • 01 Jun 1996
  • News

Reinventing Marketing

year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Feb 2000
  • News

Financial Services 24/7

so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in... View Details
Keywords: Susan Young
  • 06 Dec 2021
  • News

Rescue & Recovery

been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details
Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance
  • 21 Jun 2010
  • News

Launching a Fashion Site

Keywords: fashion; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Sep 2008
  • News

Negative Ad Power

increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both beverages. Both View Details
Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
  • 01 Jan 2006
  • News

Ann S. Moore, MBA 1978

decision because she loved magazines. When she was appointed chairman and CEO of the company in 2002, it was the highlight of her own success story. Now the highest-ranking woman in the Time Warner organization, Moore oversees more than 145 magazines, their Web sites,... View Details
  • 28 May 2019
  • News

Alumni and Faculty Books for June 2019

aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
  • 27 Mar 2019
  • News

Life Is a Startup

the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details
  • 01 Jun 2004
  • News

Books

century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
Keywords: book review; faculty books; Publishing Industries (except Internet); Information
  • 13 Feb 2019
  • News

We’re All Going to Get Hacked

generation of equipment, going to make it better? So I think it’s important, and I don’t believe this is a hard technical problem. We have a lot of good technology in the world. We have too much technology, probably, and the strategy of... View Details
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