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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
name of the drug and the problem it could correct, but would also have to include a list of major side effects. Trying to put side effects into context in a 30-second TV spot was next to impossible. "Reminder" ads could mention... View Details
- 16 Oct 2015
- Blog Post
HBS and the Arts
public school students from all over New York City would meet to discuss one or two works of art from the collection in depth. The conversation was moderated by a wonderful museum educator named Rika Burnham, who had a talent for allowing... View Details
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
high-level world and national policymakers on the need for stronger clean energy and water policies and regulations. In 2015, Lubber helped catalyze the necessary business support to get the historic Paris Agreement across the finish line, leading Vogue Magazine to... View Details
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
Describe why your product/service is unique/superior (Ex. We will have a competitive advantage because of our [speed to market, established brand name, low cost producer status). Define any new companies you anticipate may enter this... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 16 May 2024
- News
On the Job
business. Anyhow, I was very, very unhappy with what I was doing. And then I came to New York to do something for the company. and I was registering at the Waldorf in New York. And when I filled in the name of the company, I just said to... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
Special Forces units while serving in Afghanistan. Saffron currently sells for $2,500 per kilogram because its harvesting and processing are so labor intensive. During the summer after their first year at HBS, Miller served as a brand... View Details
Keywords: Jennifer Gillespie
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
retail drugstores and 215,000 employees operating in 47 states in 2015. Since 2006, the company had been expanding its role in health care, moving beyond traditional drugstore alone. In 2014, reflecting its new approach, the company changed its View Details
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 04 Jun 2025 By Unit View by Unit | View by Course Title | View by Faculty | Print View Accounting & Management Course Title Faculty Name Term Quarter Credits The Anatomy of Fraud... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
Internet search, Starbucks and coffee, YouTube and video sharing,” McDonald says. “In some cases, the names of these companies are so inextricably linked to the actual product category itself that it becomes like a verb. We ‘Google’ it.”... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
you're figuring things out." As SpinBrush continued to gain market share, Osher's little company began to attract the attention of big players in the market: P&G, Colgate, Johnson & Johnson, to name a few. Osher held... View Details
- Web
Judges - Alumni
with a strong focus on beauty and personal care, health and wellness, e-commerce, and creators. She founded CXT Investments in 2016 to support purpose-driven entrepreneurs building the next generation of great consumer companies, including View Details
- 26 Mar 2024
- Blog Post
IFC India: Financing the Climate Transition in India
was formally known as Bombay Electric Supply & Transport and changed its name to Brihanmumbai Electric Supply & Transport in 1995. It was founded in 1873 and is based in Mumbai, India.” “BEST has existed for over 150 years as the... View Details
- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He... View Details
Keywords: April White
- Web
the Art of American Advertising - Advertising Products
The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half... View Details
- 22 Jan 2016
- Blog Post
Case Protagonists at HBS
to shareholders or build a business (or any other business-related situation). Those leaders are called case protagonists, and they could be CEOs, Presidents, board members, analysts, you name it. How often do case protagonists visit... View Details
- 24 May 2017
- News
Ilene H. Lang, MBA 1973
Picture 1982 Joins Symbolics 1993 Joins Lotus Development Corp. 1995 Joins Digital Equipment Corp. 1996 Named President and CEO, AltaVista 2003 Joins Catalyst as President 2008 Named CEO, Catalyst 2015... View Details
Keywords: Susan Young
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details
Keywords: by Michael Blanding
- Web
Harvard Business School
strategy, brand positioning, new product development, advertising, digital marketing, social media, product education, and customer insights. Adkins-Green joined Mary Kay in 2009 and was named chief... View Details