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Show Results For
- All HBS Web
(2,180)
- People (13)
- News (364)
- Research (1,321)
- Events (1)
- Multimedia (5)
- Faculty Publications (821)
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- 01 Sep 2003
- News
Jeanne Jackson
CEO of Banana Republic, with concurrent responsibility for all of parent company Gap Inc.’s Internet businesses, and, most recently, as president and CEO of Walmart.com. A skilled and forward-looking manager, she has been listed among Business Week’s “Top 25 View Details
- 01 Dec 2002
- News
Alumni Bookshelf
did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive... View Details
- 06 Dec 2021
- News
Turning Point: Makeover
After HBS, I went to Starbucks where I loved the company and it showed. My work was featured in the press and Howard Schultz had me present to his board. Yet my male manager gave me a “meets expectations” review for weakness in... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
new brands, revitalizing existing brands, and managing brand portfolios in the rapidly evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental View Details
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
offices. Burwick managed all of this, the article notes, while guiding the company through a transition from public entity to private ownership. Before joining Peet’s, Burwick worked at PepsiCo and as president of Weight Watchers North... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
my life. Joking aside, getting great press or opening a large account are the entrepreneurial highs that keep us going. The most challenging part of the business is managing inventory. It is easy to be aspirational and to design the next... View Details
- 06 Dec 2018
- News
Cold Call Horror Stories
of alums who excitedly told us about how they managed to avoid this—some of them for their entire tenure—we’ve collected some of our favorite stories from those who actually faced the experience, and lived to tell the tale. READ MORE My... View Details
- 01 Sep 2009
- News
Read All About It!
collisions with other trains, loose rails, and fires in wooden cars occurred with some frequency in the first decades of the railroads. But the industry soon grew more organized and invested in extensive track and bridge construction. Road View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
handwritten checks. They had burned it all down. And now they needed someone to help them rebuild it. In hindsight, Rothrock says, the answer to Sony’s break-in was to isolate and treat the affected area, not tear it all down. But he gets it—executives and View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and... View Details
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
way that many brands would never experience. I was an investment banker before I went to HBS, and then I went into marketing. I never thought that a course in production and operations management would have... View Details
Keywords: Julia Hanna
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, and it has long since eclipsed Dreyer’s in... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to one-to-one marketing to View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
- 01 Jun 2001
- News
A Match Made in Heaven
Back in the 1980s, while working as a high-priced management consultant, Jim Koch (MBA ’74) decided what this country really needed was an exceptional glass of beer. He drained his savings, maxed out his credit cards, and using an old... View Details