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  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

article they describe how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls. They argue that if a company sets up the right infrastructure and software, it will be able to View Details
Keywords: Carmen Nobel
  • 25 Oct 2016
  • First Look

October 25, 2016

can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2016
  • First Look

November 8, 2016

Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Focusing on relative total shareholder returns (rTSR), the predominant metric specified in these contracts and used by market participants to evaluate managers, we document that 60% of firms—those that choose specific peers—do a... View Details
Keywords: Dina Gerdeman
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

suddenly erupt in a full-blown crisis. The CCA approach is well-suited to capturing such "non-linearities" and to quantifying the effects of asset-liability mismatches within and across institutions. Risk adjusted CCA balance sheets facilitate simulations and... View Details
Keywords: Martha Lagace
  • 18 Dec 2012
  • First Look

First Look: December 18

advance research on teamwork in health care should consider using or adapting one of these instruments before creating a new one. Because instruments vary considerably in the behavioral processes and emergent states of teamwork that they capture, researchers must... View Details
Keywords: Carmen Nobel
  • 02 Aug 2011
  • First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

from the human CEO over those they attributed to AI, suggesting a deep mistrust of algorithms. To explore this phenomenon further, Choudhury and his team conducted a second study that aimed to control for those perceptions. Researchers asked a second group of... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 22 Dec 2015
  • First Look

December 22, 2015

must now find consensus on a plan that meets the needs of Detroit and is acceptable to its creditors. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215070-PDF-ENG Harvard Business School Case 515-076 Mauboussin Mauboussin is a French jewelry View Details
Keywords: Carmen Nobel
  • 28 Aug 2017
  • Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

performance on business-relevant ESG issues based on a firm’s industry membership has a positive association with future financial performance. A company’s efforts to improve its social impact could result in cost savings, increased brand... View Details
Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining
  • 27 Aug 2013
  • First Look

First Look: August 27

Journal of Economic Behavior & Organization Simplification and Saving By: Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian Abstract—The daunting complexity of important financial decisions can lead to procrastination. We View Details
Keywords: Sean Silverthorne
  • 15 Jan 2018
  • Research & Ideas

A Better Business Model for Fighting Cancer

need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
Keywords: by Julia Hanna; Health; Pharmaceutical
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

and Max H. Bazerman Abstract When powerful people cause harm, they often do so indirectly through other people. Are harmful actions carried out through others evaluated less negatively than harmful actions carried out directly? Four... View Details
Keywords: Martha Lagace
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a... View Details
Keywords: by Martha Lagace
  • 08 Jul 2014
  • First Look

First Look: July 8

simply begin with the direction you want to go and take a small step. Thinking alone will never change your life-you must ACT. Then evaluate the lessons you learn from that first step, build on them, and take another step in your desired... View Details
Keywords: Carmen Nobel
  • 15 Sep 2009
  • First Look

First Look: September 15

implications for the path of observable measures of technology adoption. We estimate our model using data on the diffusion of 15 technologies in 166 countries over the last two centuries. We evaluate the implications of our estimates for... View Details
Keywords: Martha Lagace
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

result of neural activity. By attaching electrodes to subjects' heads and evaluating the electrical patterns of their brain waves, researchers can track the intensity of visceral responses such as anger, lust, disgust, and excitement.... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

typical startup roles to help you determine which one might be the best fit for you, 2) profiles of startup executives across many different functions who share their stories and describe their responsibilities, and 3) a methodology to identify and View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel

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