Brand Evaluation - Publications - Faculty & Research

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

regulators. Moreover, our findings highlight the trade-off between slow execution and potential information leakage in the decision of optimal trading speed. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55258 Summer 2018 NYU Journal of Law &... View Details

Keywords: Dina Gerdeman

18 Oct 2016
First Look

October 18, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51714 Harvard Business School Case 517-035 Dwyane Wade In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his... View Details

Keywords: Sean Silverthorne

01 Sep 2009
News

Make the Most of HBS Alumni Resources

’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s... View Details

Keywords: Educational Support Services; Educational Services

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

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Online Digital Marketing Strategy Course | HBS Online

Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations and Challenges, Part II Incumbent... View Details

Web

Online Entrepreneurial Marketing Course | HBS Online

influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels View Details

01 Oct 2001
News

HBS Press Books in Brief

maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: Managing View Details

Keywords: Publishing Industries (except Internet); Information; Management; Finance

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

are, and often to differentiate among different groups—examining, for example, which are more reasonable, which might want to work with the firm, and so on. Then, it's useful to plot out lines of complete disagreement and possible compromise. Q: You cite transaction... View Details

Keywords: by Cynthia Churchwell

Profile

Anddria Clack

journey towards leadership, I wanted to develop the skills to evaluate critical business decisions in the face of uncertainty, ambiguity and environmental change, a situation that many leaders face on a daily basis. Concurrently, it was... View Details

Keywords: Technology; Investment Management / Hedge Fund; Other Financial Services

Profile

Chris Wilson-Byrne

the environment," says Chris. "It reminded me of the things I liked about being on the college swim team – the fast pace, the excitement, and the energy." In his senior year, Chris began to evaluate his options. On the HBS... View Details

21 Jan 2009
First Look

First Look: January 21, 2009

risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of brand... View Details

Keywords: Martha Lagace

01 Jun 2012
News

Noted & Quoted

“Trust your instincts 98 percent, your observations 50 percent, and your conclusions 25 percent.” —Zynga founder & CEO Mark Pincus (MBA 1993), discussing the entrepreneur’s need to balance data analysis and observation when evaluating... View Details

20 Dec 2022
Blog Post

7 Resolutions for Recruiting in the New Year

either case, use these seven recruiting resolutions to help you rethink, reset, and resolve to make the next 365 days a resounding success. 1. Resolve to Increase EfficiencyOr, put differently, resolve to save your company time and money. View Details

Keywords: All Industries

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details

Keywords: Carmen Nobel

23 Sep 2013
Research & Ideas

Status: When and Why It Matters

with central players because that signals you have the quality to solicit those relationships," Malter says. "But there comes the point at which you have to switch from partnering with the central players in your industry to being the central partner in your... View Details

Keywords: by Dina Gerdeman

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

evaluating companies. These projects include building and presenting a market map in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests and... View Details

Keywords: Nonprofit / Government

01 Dec 2013
News

Faculty Books

how organizations can create moral behavior using unspoken cues. Why Unqualified Candidates Get Hired Anyway Why do businesses evaluate candidates solely on past job performance, ignoring the job's difficulty? Why do university admissions... View Details

11 Aug 2014
News

The First Five Years: Melissa Fensterstock (MBA 2012)

with a healthy alternative.'" Which HBS case study had the greatest impact on you, and why? "'NuCor Steel' changed the way I evaluate innovation. I am now very much on the lookout for low-end disruptors as well as aware of incumbents'... View Details

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details

Keywords: by Raymond Burke; Retail

01 Dec 2020
News

Take Time to Transition (If it’s Time)

bank account, and family support system.” Up the structure. Build your own board of directors. “You need a group of people who will offer outside support and call you to account,” Burton advises. Evaluate your approach on a monthly basis.... View Details

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